Exploring Physical Activity and Health

Part 1: Health screening and physical activity (1200 words/60 marks)Pre-activity health screening is commonly undertaken in sport and fitness facilities. Scenario 1 (below) shows the results of a pre-activity health screening procedure for a male participant. Read Scenario 1 and then answer the questions underneath.Scenario 1Participant: GregGreg is 55 years old and runs his own company as well as managing a local women’s football team. During a routine health check, Greg was informed that he has high blood pressure and should take steps to address this. Since he stopped playing football himself Greg is currently very inactive and has therefore decided to join the gym at his local sports centre, to help to improve his health and with the intention of becoming fit enough to play in a local veterans’ football league.Health screening questionnaireGreg completed a PAR-Q (Physical Activity Readiness Questionnaire) and answered ‘no’ to all questions. In other wor ds, Greg had no known medical conditions that could be aggravated by exercise at the time of completing the questionnaire.Health screening – physiological measurementsAfter the PAR-Q was completed, Greg undertook a series of physiological measures. The results of these are:Resting blood pressure = 150/92 mmHgResting heart rate = 85 bpmHeight = 190 cmWeight = 105 kgBody mass index = 29.1Waist-to-hip ratio = 0.99Body fat percentage = 26% 1.Explain the reasons why pre-activity health screening is necessary. (400 words/20 marks) 2.Discuss and analyse Greg’s results. Your analysis should identify whether or not the results fall into healthy ranges and discuss the implications of this, with a particular focus on the risk of developing cardiovascular disease. (400 words/20 marks) 3.Outline how physical activity could have a positive effect on Greg’s health. (400 words/20 marks)Part 2: Health and safety legislation (800 words/40 marks)Read Scenario 2 and then answer the questions underneath.Scenario 2Bradley is a member of the gym at his local sports centre. He regularly uses the gym and has completed a gym induction and health screening. One day he brings his 13-year-old daughter, Jessica, to the health club to use the gym. The health club has a policy that under-16s are not allowed to use the gym and that no one can use the gym without first having a gym induction and health screening. Bradley and Jessica are fully aware of this policy. Although she is 13, Jessica looks much older and could easily be mistaken for being aged over 16. Jessica avoids completing a gym induction by telling the reception staff that she will just be using the swimming pool.While using a piece of gym equipment inappropriately, Jessica falls and breaks her wrist. The gym was supervised by one instructor at the time, whose response to the accident was immediate and appropriate. 1.What legislation governs health and safety in a sports and fitness facility, and how might th ese relate to this incident? (250 words/13 marks) 2.Discuss whether or not Bradley and his 13-year-old daughter, Jessica, would have a case for a claim for negligence against the facility. Explain the reasons for your answer. (550 words/27 marks)

Nursing management Essay

Introduction To lead effectively, you have to strike the difficult balance between communication and accountability. Different situations call for different leadership approaches, depending on corporate needs, objectives and available resources. Ultimately the goal of any leader is to get results. Here’s a list of the various common leadership types. Types of Leadership The Autocrat The autocratic dictator is the one of the most common types of leaders. The autocrat’s approach is to make unilateral decisions without asking for suggestions from other members of the group. Such totalitarian leaders have the advantage of saving time and receiving little oppositions as they seek solutions. The classic example of autocratic leadership is seen in the governments of countries like North Korea, which control their citizens through force and fear. Used positively, this type of approach is helpful to tighten up companies that are suffering from inefficiency or a lack of discipline. The Laissez-Faire Leader This type of leader is the opposite of the autocrat: employees are given a lot of freedom and eeway to work as they see fit. The laissez-faire leader rarely monitors employees and does not get feedback or updates on a regular basis. The style can be advantageous for companies that aim to harness individual leadership skills and encourage initiative among employees. The laissez-faire approach can result in time savings and better intra-office relationships, but only in companies with efficient, honest workers that require little supervision. Over time, leaders still need to follow up on the employees or they may sacrifice efficiency, productivity and affordability. The Motivational Leader A motivational leader helps to bring out the best in everyone. By taking the time to get to know each member of the organization, this type of leader gets to study employee’s strengths and weakness and develop strategies for taking advantage of them. This approach leads to good communication throughout the different levels of an organization. Employees get to share their feelings, thoughts and ideas, and so feel empowered and satisfied. AÂ  motivational leader is perfect in sales organizations or companies that are in need of a creative spark—or a jolt of enthusiasm. The Democrat The democratic leader values every member of the organization and seeks to make each group member feel content and useful. A democrat participates in tasks while respecting and acknowledging the suggestions and contributions of other workers. This approach generally leads to team efficiency and happy employees. Note that while members of the group participate in the planning and decision-making process, the leader makes the final decision based on all available information. The Gratifier The gratifier follows the old carrot-and-stick approach. Such a leader sets goals and then offers relative rewards depending on the contribution and achievements of members. If an employee or department performs poorly, there may be punishments or penalties. One benefit of this traditional management strategy is that it’s possible to initiate competitions within the workplace that often lead to improved—even transcendent—performance. The Innovator An innovator is creative and dynamic, adapting quickly to change and spearheading explosive growth. An innovative leader is aware of new developments in the marketplace and is always listening to other team members, on the lookout for fresh ideas and solutions. The best thing about the innovator’s approach is that the lead-by-example creativity inspires other employees to explore, expand and come up with new concepts of their own. This type of management strategy is particularly effective for tech, media and other idea-driven businesses. Your company’s current needs and goals may dictate the most effective management approach. Be flexible, and respond to changing circumstances or personnel by varying that approach as needed. It’s also wise to tailor your style of management to the capabilities and personalities of your company leaders.

The Most Important Characteristics Of A Leader Essay

For the topic, I chose question #3 for my paper. Argument P1: One of the most important characteristics of a leader is their imagination. P2: Some people think the most important attribute of a leader is knowledge. ∠´ I agree with both positions since some leaders are effective based on their comprehensive knowledge of their job, whereas other leaders are extremely effective based on their extra ordinary imagination. Is it more important for a leader to have imagination or knowledge? A person that possesses an imagination can be exposed to a wider world of wisdom. People that have knowledge are restricted by the amount of information they know; where as people with imaginations are limitless. Imagination is more valuable to leadership than knowledge since the human memory is limited to the information that is learned. Without believing something is possible advancement cannot happen, imagination can lead to discovery. Knowledge is what one’s imagination must be based on. The accumulation of one’s memories is the data that one works with to enriched their imagination. Imagination American Heritage Dictionary states that imagination involves forming a mental concept of what is not actually present to the senses.† As a leader imagination is more important to have than knowledge, since a leader must be able to imagine what needs be created. As an example of leadership using creativity over data would be Walt E. Disney. Disney did not have much in the way ofShow MoreRelatedCharacteristics Of A Good Leader1655 Words   |  7 Pagesproduct or service. It is important to understand the behavior of individuals within these organizations in order to have the ability for further development. Individuals are all defined by certain behaviors and characteristics. Specifically from a management standpoint, it is important to understand these behaviors and characteristics so that the manager can demonstrate a certain leadership style that will work best within their own organization. There is a common saying within most organizations, statingRead MoreLeadership a nd Followership800 Words   |  4 PagesOne of the most important components of leadership is the leader. A leader is responsible for his or her followers and the overall goal of the group or organization. Leaders are the people held accountable or everything that happens, good or bad. On the other hand, the second major component of leadership is the followers. Without followers, a leader would be worthless. Followers make up the backbone of a leader because they are the masses that get goals accomplished. A leader is just one personRead MoreThe Servant, A Simple Story About The True Essence Of Leadership By James C. Hunter1258 Words   |  6 PagesServant Leadership Characteristics and Their Application to Practice According to the Oxford dictionary, leadership can be defined as â€Å"the action of leading a group of people or an organization†. The oxford dictionary then defines a leader as â€Å"leading or commanding a group of people, an organization, or a country†. These definitions are very broad and undescriptive compared to the definition, true meaning, and characteristics of servant leadership. Many texts have been published about the servantRead MoreKnowledge And Shows Emotional Intelligence Through Humility Essay1384 Words   |  6 Pagesknowledge. This assists the leader in rallying their employees to execute a shared vision. Within this framework, a characteristic that can enhance the effectiveness of a manager is humility. A contemporary view of humility may not immediately correlate with the decisive action and leading by example that is required to eliminate organizational obstacles to achieve desired goals. In fact, we often associate leaders with a higher status, and are generally viewed as more important than the average workerRead MoreAn Application Of Servant Leadership Essay930 Words   |  4 Pagesleadership following. These leaders assume the role only after believing it is the best way to serve others (Swearingen, 2004). The qualities and characteristics of servant leadership will be identified and explained, in addition to the practical application in health care. Lastly, the transformation of this writer’s views on leadership will be discussed. Servant Leadership Characteristics The Greenleaf Center identified ten characteristics important for a servant leader to possess (Swearingen, 2004)Read MoreNursing Servant Leadership Paper1349 Words   |  6 PagesAs we develop into leaders, one of the things we need to know is what it means to be a servant leader. Today such examples are greatly lacking. Servant leadership is a choice by a leader to follow the example of The Jesus Christ and The Mother Teresa and lead by serving, becoming a bondservant and giving his life for others. Servant leadership is an inner attitude of the heart by which a person chooses to place himself or herself under the leadership of Jesus Christ and Mother Teresa. Christ oftenRead MoreCharacteristics of Managers and Leaders1568 Words   |  6 Pagesï » ¿Characteristics of Managers and Leaders: The concepts of leadership and management are viewed differently by different people though managers and leaders are important in management. Some people view these terms as synonyms and use them interchangeably in sentences and phrases while others consider them to be extreme opposites. Actually, people who consider the terms as quite different argue that its nearly impossible to be a good leader and a good manager at the same time. Nonetheless, thereRead MoreCharacteristics of Leader Effectiveness Essay1472 Words   |  6 PagesCharacteristics of Leader Effectiveness An effective leader is someone who is passionate about their goals and knows how to motivate, inspire, and influence others to come together and work as one to reach a common goal and conduct compelling and important changes. The realization of some kind of qualitative or quantitative result because of the actions and influences of an organizations leader is essentially how to evaluate their effectiveness. The characteristics of effectiveness, of courseRead MorePrinciples Of Principle Centered Leadership1054 Words   |  5 Pagespersonal life. The different levels of principle centered leadership explains how leaders would be following the principles of being a leader, versus one who doesn’t focus on the actual concepts of being one. This book shows how and what to do be a successful leader. Dr. Covey also broke down the eight characteristics of principle centered leaders. The characteristics are behaviors that a principle centered leader will portray in order to be consid ered principle centered. The four levels of principleRead MoreLeadership Styles And Financial Performance Of Hospitality Management901 Words   |  4 Pagesa great care for their employees. A manager counts value where a leader focuses on creating value. The manager is cares of how the hotel is making value in an allotted amount of time while the leader is creating the values by addressing themselves with in the values by leading as an example. Managers have subordinates while leaders have followers, with this meaning the manager builds and creates the power, in while the leaders build and creates the influence. Managing work is consistent with controlling

Child Rearing Essay example - 1495 Words

â€Å"Corporal punishment is the use of physical force causing pain, but not wounds, as a means of discipline.† Definition of Corporal Punishment by Unicef- Educate! Don’t Punish! Awareness Campaign Physical punishment was very common. In the past corporal punishment was by not only applied to children. It was used on adults as well. In England from the Middle Ages whipping was a common punishment for minor crimes. In the 18th century whipping or flogging was a common punishment in the British army and navy. This type of punishment was abolished in England in 1881. (Lambert P.2) From the Middle Ages to the late 20th century children were disciplined with rods or rulers in schools, work and at home. (Lambert P.2 ) After the Bible a lot of†¦show more content†¦The only care is, that it be begun early, and inflexibly kept to till awe and respect be grown familiar, and there appears not the least reluctancy in the submission, and ready obedience of their minds. When this reverence is once thus established, (which it must be early, or else it will cost pains and blows to recover it, and the more the longer it is deferrd) tis by it, still mixd with as much indulgence as they make not an ill use of, and not by beating, chiding, or other servile punishments, they are for the future to be governd as they grow up to more understanding.† (Section 43-46 Modern History Soucebook) Locke believed in maintaining a firm control of the child. He was not an advocate for overly admonishing or beating a child. Locke believed that corporal punishment and negative punishments would hinder a child’s capacity to learn and be educated. He also believed that children’s educational material should directly relate to their station in life. In other word’s full education spectrum would be reserved for the higher class of gentlemen where as the poor would be served in learning a trade. Jean – Jacques Rousseau who wrote Emile also was an advocate for positive reinforcement. He emphasized freedom. Rousseau is viewed as a romantic. Rousseau ‘s belief in natural goodness was in direct opposition to the Puritan belief that people are born with â€Å"Origin Sin†. HeShow MoreRelatedThe Theory Of Child Rearing1130 Words   |  5 Pages1. Dr. John Watson, in his advocation in favor of nurture stated essentially, as we had discussed in some of our class sessions, that his approach to child rearing would have a direct impact on outcomes. It could be argued that child rearing is the one thing that could counter cultural influences as being more impactful. We discussed closed cultures such as those from the east where members work in a collectivist way to benefit society as a whole. Then we have the individualist societies similarRead MoreChild Rearing Controversy973 Words   |  4 Pagesconcepts their own parents used, others seek advice from friends and there are those that read books about parenting. Parents come in various and diverse forms, each approaching parenting in ways as distinct as their personalities. Philosophies on child rearing can be grouped into two styles; authoritarian, authoritative parenting. These two styles are similar sounding, but have nuanced differences. Authoritarian parents hold their children to an exceedingly high level of status and success. In thisRead MoreChild Rearing Practices1359 Words   |  6 Pagesfamilies recognized employment not only as a source of bread and butter but also a factor that indirectly affects the parent -child relationship. There were also certain socialization patterns within the family system that may either promote or hamper the development of prosocial behaviors among preschool children upon analysis of the observed behaviors between the parent-child dyads based on molar activities, interpersonal structures, roles, communication patterns, and parental patterns of behaviorsRead MoreChild Rearing Practices Essay877 Words   |  4 Pageswith their children as they raise them from infants to young adult. Child rearing can be very stressful and confusing if you don’t have an idea of what you’re doing. The importance of child rearing is clearly important. Parents want their children to succeed and grow up to be well-functioning adults. This paper will look into child rearing. Before we get into the child rearing practices, we must first look at what child rearing means and what it is. Here is a definition according to http//www.definitionsRead MoreParenting Styles Of Child Rearing937 Words   |  4 Pagesparenting styles of Child rearing which include, the uninvolved parent, the Authoritarian parent, the permissive parent, and the authoritative parent. Each style has different characteristic that can be beneficial or harmful to a child’s emotional and social development. The first child rearing style is the uninvolved parent which is exactly like it sounds. These parents aren’t engaged with their child and are emotionally detached, they make little to no demands and let their child do as they pleaseRead MoreCulture and Child Rearing Essay1733 Words   |  7 PagesCulture and Child Rearing Practices The purpose of this paper is to express the different ways culture affects child-rearing practices. Culture and child rearing are both essential in child development. Culture and ethnicity can have a deciding effect on the child-rearing techniques that families implement throughout the world. Differences such as methods of discipline, expectations regarding acceptance of responsibilities and transmission of religious instruction will vary among families. TheRead MoreParenting Styles and Child Rearing880 Words   |  4 PagesParenting style is very important in child rearing and can have consequences in the way that a child develops and can have long term effects on children and their personality later in life. Diana Baumrind developed her ideas of parenting styles and their effects by studying 100 preschool children and their parents. Although most of the subjects of her study were Californian middle class European Americans, thus not offering much diversity in her study, the r esults were very persuasive and interestingRead MoreChild Rearing : The Wonder Years1004 Words   |  5 Pages Child Development: The Wonder Years Elizabeth Willis-Satele October 19, 2014 PSYCH 600 Matthew Warren Introduction Child rearing is perhaps one of the most amazing, scary, fun-filled moments in a person’s life. Raising a child requires a lot, from financial to emotional support, which at times can be challenging. There is no definitive line when defining an appropriate way to raise a child, even when times are always changing as well as culturally acceptable methods. In today’s societyRead More Gay Child Rearing Essay1656 Words   |  7 Pagesparents must be most affected by the rearing of the gay parents. Does having gay parents affect a child’s mental health and growth? Can education and socialization be decreased with the presence of gay parents? How could it be possible that children are not affected by having two parents of the same sex? Doesn’t this cause some gender confusion for the child? How can a child develop properly without the experience of both a male and female role model? Will the child be at risk for molestation of a homosexualRead MoreChild Reari ng (19th Century)6310 Words   |  26 PagesDomesticity and Protest: American Women Writers in the Nineteenth Century Wintersemester 2011/2012 PD Dr. Dr. h.c. xxxx On Education and Child Rearing [pic] March 1st, 2012 Annie M. Matrikel #: 2xxxxx Abstract The aim of this paper is to analyse three short abridgments about education and child rearing in the 19th century. In the course of the essay it is to be examined who the writers were and how the texts were written and published.

Analysis Of Walt Whitman s O Captain ! My Captain

O Depression! My Depression! The speaker in Walt Whitman’s â€Å"O Captain! My Captain!† faces a major inner struggle throughout the entirety of the poem, going through a few of the stages of grief, due to the fact that his captain had died. The five stages of grief are denial, anger, bargaining, depression, and finally acceptance, yet the speaker only goes through four of these. It takes three stanzas for the speaker to succumb to the harsh reality that his captain is deceased. Though not much is known about the speaker, we as readers know that the speaker feels a deep connection to this leader. By critically reading this poem, it is blatantly obvious that the speaker is Whitman going through the stages of grief after President Lincoln’s assassination. Before jumping into the poem, looking at the title and author of this poem serves a greater purpose than not. Walt Whitman, born in 1819, was born into a very proud American family. Whitman’s family loved A merica so much that his three brothers were named after presidents of the United States. After President Lincoln was assassinated, Whitman published â€Å"When Lilacs Last in the Dooryard Bloom’d†, about the assassination (â€Å"Walt Whitman†). Though it may or may not be evident while reading, â€Å"O Captain! My Captain!† parallels to Whitman’s earlier poem, on the subject of his sorrow towards Lincoln’s death. In â€Å"O Captain! My Captain!† not a single name is stated, but by having the knowledge of Whitman’s personal life, it is safe toShow MoreRelatedComparison of Whitman and Dickenson Poems856 Words   |  4 Pagesduring the mid 1800 s. New technologies and ideas helped the nation grow, while the Civil War ripped the nation apart. During this tumultuous period, two great American writers captured their ideas in poetry. Their poems give us insight into the time period, as well as universal insight about life. Although p olar opposites in personality, Emily Dickinson and Walt Whitman created similar poetry. Dickinson s Hope is a Thing with Feathers and Whitman s O Captain! My Captain! share many qualitiesRead More Whitmans O Captain! My Captain! And Dickinsons Hope is a Thing with Feathers860 Words   |  4 PagesWhitmans O Captain! My Captain! And Dickinsons Hope is a Thing with Feathers America experienced profound changes during the mid 1800’s. New technologies and ideas helped the nation grow, while the Civil War ripped the nation apart. During this tumultuous period, two great American writers captured their ideas in poetry. Their poems give us insight into the time period, as well as universal insight about life. Although polar opposites in personality, Emily Dickinson and Walt Whitman createdRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesmust be performed and try to devise the work systems that allow their organizations to operate most efï ¬ ciently. The Gilbreths Two prominent followers of Taylor were Frank Gilbreth (1868–1924) and Lillian Gilbreth (1878–1972), who reï ¬ ned Taylor’s analysis of work movements and made many contributions to time-and-motion study.15 Their aims were to (1) break up and analyze every individual action necessary to perform a partic- 26 Jones−George: Contemporary Management, Fourth Edition I. Management Read MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesproviding a voice of reason amidst all the consultancy excitement of seemingly new ways of costing the business world. He has played a similar role in the area of accounting standard setting, both taking forward the British tradition of the economic analysis of financial accounting and, of possibly greater significance, providing some very original analyses of the possibilities for meaningful accounting standardization. With an agenda as rich as this, it is all the more praiseworthy that Michael maintained

Ageing Age Stimulate Suit

Question: Describe about the Ageing for Age Stimulate Suit. Answer: 1: In this context a student named Raymond, who was in the mid 20s, experienced the effect of aging stimulation suit in order to understand the complications or limitations faced by an aged individual with age. The normal physiological changes experienced by Raymond were the problems in walking or any other movement and changes in the grip ability. Moreover, this suit caused impairment of his vision. The most significant problem faced by Raymond was the hardship in walking down and climbing the staircase and the suit changed the bodys coordination. According to Armstrong et al. (2014), evidence reveal that the suit has been designed in such a way that the exoskeleton of the suit is fitted with sensors that monitor the joints such as legs, hips, arms, etc. that provide mechanical resistance. The resistance leads top slowing down of an individual (Aging Simulation slowing down of a Suit (with Raymond and Irene), 2016). Additional to this, Raymond experienced other physiological modifications such as drinking problem, bending problem due to stiffness caused by the attire, dressing problem and also folding his legs while sitting. The observation of the students action reflects that he had reduced tactile perception. His walking was slow due to restriction in the joint mobility. It was also observed that Raymond felt the loss of strength while washing hand and pressing the water purifier due to loss of strength. Moreover, the due to postural weakness, restriction in bending the spine, the student has also been observed to bend side wise to pick up stuff (Rahrer, 2013). The abnormal physiological changes that occurred in this context with Raymond were caused by impairments of the sensorimotor which is also seen in the old age. As stated by Salthouse (2016), the age stimulation suit caused an elevation in the mental load. Thus, the student had uncertainty in the movement, poor perception and fear of falling down especially while riding down the stairs. Moreover, the hearing and vision impairment caused a problem in reading, writing and also caused him to think that the chocolate was not good in taste. According to Pavlov experiment of reflex action is a result of the visual conditioning. This was almost absent in this case, and so Raymond could reciprocate well after the consumption of chocolate (Rahrer, 2013). 2: Whitbourne (2012), with the progression of the age, the physiological changes that occur cause decrease in several functions of the body system. Regarding this context, Mrs. Irene was an aged woman with 86 years of age. As observed Mrs. Irene had many problems associated with her age. The first problem noticed was the complications which she experienced while climbing and walking down the staircase. She reported that climbing and down the stairs causes pain in her knee area which occurred due to loss of strength in her bones and flexibility of her muscles. Secondly, she also experienced spine pain and thus she reported that she takes rest on getting tired. Gordon Hegedus Tam (2013), physical fitness refers to body strength, ability, and resilience. In this case, Mrs. Irene felt like taking rest as she reported due to lack of physical fitness and even she required water to engulf the chocolate which made her swallowing of food easy. The observations show that she has lost the elasticity of the skin, and developed more wrinkles. This happens since in old age the oil glands reduce regarding oil production, making the skin drier. With the advancement in the age, the kidney also reduces in its function. Thus one requires having plenty of water in order to remove the waste more efficiently. This action was applied by Mrs. Irene while consumption of the chocolate (Whitbourne, 2012). When an individual grows old, he or she increases the risk of chronic disease. As it was reported by Mrs. Irene, she underwent few operations such as ovarian cyst, appendix, heart bypass surgery, etc. Mrs. Irene also had a problem in chewing the chocolate due to tooth destruction. As discussed by Baker LeBlanc (2014), the abnormal physiological changes observed in her were decreased in the cognitive development which was revealed from the facts during her interview where she remained lost or confused in answering to any question. Moreover, while eating or walking, she required assistance. This reflects that as like other individuals Mrs. Irena's behavior also changed with the advancement of aging (Aging Simulation Suit (with Raymond and Irene), 2016). 3: There were several aspects which were not as it was expected. The first aspect was that although Raymond was a young individual the pressure of suit made him remain more exhausted than that of Mrs. Irena. Secondly, while Raymond did not like the taste of the chocolate, Mrs. Irena liked the taste of the chocolate. This might be because of a certain psychological factor that developed due to the wearing of the suit. Thirdly, Mrs. Irena found it easier to bend, wearing shoe and cloth than Raymond (Rodin, 2014). Fourthly, according to the record Raymond found it easier to climb the stairs than moving down. He states that although he was physically tired, mentally he was relaxed. While moving down the stairs, he sensed a feeling of fear which probably was due to the load of the suit and restrictions in movement. On the contrary, Mrs. Irena found both the ways difficulty due to a knee problem. Lastly, while reading and writing Raymond experienced more problems due to visionary obstruction than Mrs. Irena. Therefore, he had to keep the book or paper close to him while reading or writing. While Mrs. Irena read and wrote with more ease. As discussed by Armstrong et al. (2014), the consequences reflect the fact that although natural aging leads to several impairments and mutilations, it differs to a great extent from that of technical tools such as age stimulate suit (Aging Simulation Suit (with Raymond and Irene), 2016). References: Aging Simulation Suit (with Raymond and Irene). (2016).YouTube. Retrieved 13 July 2016, from https://www.youtube.com/watch?v=LEfCHrn8grcfeature=youtu.be Armstrong, J., Stone, R., Cox, L. (2014, August). Customer needs extraction using disability simulation for purposes of inclusive design. InASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference(pp. V007T07A046-V007T07A046). American Society of Mechanical Engineers. Baker, J. C., LeBlanc, L. A. (2014). Aging.The Wiley Blackwell handbook of operant and classical conditioning, 695-713. Gordon, T., Hegedus, J., Tam, S. L. (2013). Adaptive and maladaptive motor axonal sprouting in aging and motoneuron disease.Neurological research. Rahrer, A. P. (2013). Designing and Creating the Oregon State Age and Disability Simulation Suit. Rodin, J. (2014). Health, control, and aging.Aging and the Psychology of Control, 139-165. Salthouse, T. A. (2016).Theoretical perspectives on cognitive aging. Psychology Press. Whitbourne, S. K. (2012).The aging body: Physiological changes and psychological consequences. Springer Science Business Media.

Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Example

Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as well call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions have their own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time. This is a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. About Transcom Originated with tea plantations in 1885, TRANSCOM today is one of the leading and fastest growing diversified business houses in the country employing over 10000 people. Not many industrial groups in Bangladesh can claim a history of continuous business pursuits stretching back over 125 years! Initially tea and later jute formed the backbone of the family business. Although these are still part of   the activities and contributing marginally to the overall group turnover. Presently those early industrial ventures have moved over to businesses involving high-tech manufacturing, international trading and distribution, forming strong ties with a host of blue chip multinational companies. We will write a custom essay sample on Integrated Marketing Communications of Transcom Beverage Bangladesh specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Integrated Marketing Communications of Transcom Beverage Bangladesh specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Integrated Marketing Communications of Transcom Beverage Bangladesh specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In recent years, TRANSCOM has emerged as the largest media house in Bangladesh. Transcom Beverages Ltd Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. TBL owns and operates modern plants in Dhaka and Chittagong for bottling the renowned soft drink brands such as, Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Pepsi Diet and 7UP Light. The company is emerging with the motto to deliver sustained growth in Bangladesh and move towards dominant Beverage Company, delighting ; nourishing every Bangladeshi, by best eeting their everyday beverages needs ; stakeholders by delivering performance with purpose, through talented people. 2009 has been an amazing year for TBL, winning several spectacular awards as PepsiCos exclusive bottling partner in Bangladesh. For its extraordinary and outstanding venture through excellence TBL has been rewarded with several prestigious national and international recognitions. Pic: Products of Transcom Beverage The basic tools used to accomplish an organization’s communication objectives are often referred to as the promotional mix. These tools include: * Advertising – any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor * Direct marketing – communication directly with target customers to generate a response and/or transaction * Interactive/Internet marketing – communication through interactive media such as the Internet, CD-ROMS and kiosks. Sales promotion – marketing activities that provide extra value or incentives to sales force, distributors, or consumers to stimulate immediate sales * Publicity/Public Relations – Publicity is a form of non-personal communication not directly paid for or run under identified sponsorship. Public relations is a management function which executes programs of action to earn public understanding and acceptance an enhance the image of the company. * Per sonal Selling – person-to-person communication between a seller and buyer. Transcom Beverage’s Promotional mix: Advertising Transcom use both Television Commercials and print ads for their advertisement. They also use billboard and radio as a tool of advertising. Transcom beverage advertise its most two renowned brands in Bangladesh – Pepsi and Seven Up. Mountain dew is also used in advertisement, but no such ad is particularly made for Bangladeshi target people only. But Advertisement of Pepsi and Seven Up is prepared targeting Bangladeshi people and by Bangladeshi IMC agencies. Currently, Asiatic 360 is the agency doing the advertisement for Transcom Beverage. TVC 7-Up: The TVC shown below is for 7up. The ad is promoting the newly launched go pack at that time of advertisement campaign. They also has TVC of 7 up with the tagline †Give freshness of life to your mood†: Pepsi: Pepsi endorse two famous Bangladeshi Cricketer Mashrafe bin Mortoza and Sakib Al Hasan for TVC. One TVC campaign has the tagline â€Å"If there is thrist everything is available† and the other one focus on Sakib’s special shot super scoop. Print Ad: Transcom only publish print ad when there is some special event like Eid aor World Cup (Where they partner) or when there is some promotional offer is going on. Pic: 7-up print ad Interactive/Internet marketing Transcom do participate in interactive promotional campaign. During world cup cricket 2011, they had a dedicated website to communicate with its customers who are cricket fan. There the fan could post their comment as well. The website was made with wallpapers and other stuffs of its endorsed celebrity Mashrafe, Sakib and Tamim Iqbal. The website domain is www. pepsichangethe gamebd. com. Pepsi is also using Facebook as a tool of interactive communication recently: Sales promotion Transcom has organized huge promotional campaign during World Cup Cricket 2011. By consuming Pepsi consumers got the chance to visit final match of World Cup. Apart from that they won many attractive prizes through that proportional campaign. The campaign was held by providing a hidden number inside the cap of the bottle. The number then has to be text messaged to a certain number. Then the group of highest ssm sender got the chance to participate in a cricket game competition. Through that competition they got the chance to win nattractive prizes. Pic: Winner of Final match ticket Pic: Other prize winner of the world cup campaign Pic: Collection Card for all consumer Transcom also arrange university based adventurous promotional campaign for its Mountain Dew Brand. Transcom’s team goes to different universities an involve students in that promotional campaigns where participants have to show some adventurous skills. Pic: News on Promotional campaign at DU Transcom Beverage provide free cutouts to its distributors to promote the retail sellers shop as well their brand. For example, here is a enhanced board of 7-up in a retail shop: Public Relation Transcom spent a lot for public relation. Global Pepsi became the drinks partner of World Cup Cricket this year and thus Transcm also took part in public relation in this regard. Pepsi is also the official beverage partner of Bangladesh National Cricket team. Pic: Transcom and BCB signing Ceremony Transcom beverage also sponsor some local cricket events. Transcom provided the opportunity to its consumer to take photographs with WC trophy. Mountain Dew of Transcom was the proud sponsor of Muhit- the second person of Bangladesh to reach the peak of Mount Everest. Pic: Mountain Dew Sponsoring Muhit- the Everest winenr