The topic can be proposed by the writer Research Paper - 3

The topic can be proposed by the writer - Research Paper Example Putting up a business in China is advantageous in several ways. First, technological devices are used daily as a result of making live comfortable and work simple. Secondly, there is an availability of a ready market for technical inventions. Inventions of all kinds are found in America. That makes it a destination market for any inventor. The gaming industry has not been left out in the technological world. There are over 170 million hardcore gamers in the United States thus attracting inventions to meet this demand. Like their American counterparts, China is also a country that produces technology to a great extent. It is an essential industry that dominated the video games industry for many years (Grubb, 2013). The domination on the gaming platform was as a result, a successful Chineseeconomic structure. In the year 2013, China’s gaming industry generated 13 billion US dollars. The gaming industry development in China is highly attributed to established markets abroad. Like in other countries, foreign games often sell very well in the Chinese market. None the less it still has the largest mobile games market. Social media plays a great role both in America and China in marketing the latest games. Oculus, a product bought by Facebook enjoys this marketing platform mostly on Facebook. Oculus is an invention that takes players closer to reality. It also puts the player to interact with friends on Facebook in the same virtual space. Considering Facebook as a social platform and emphasis, this technology will be applied to interpersonal communication. With 208 million active Facebook users in the United States, the Oculus is set to have great success supported by a culture that embraces technology and a political platform that supports innovation. These two countries show significant potential for the Oculus. The American market will easily be accessible, the Chinese market that is greatly dominated by mobile games and faces a great challenge if the price of

A case summary Essay Example | Topics and Well Written Essays - 500 words

A case summary - Essay Example In October 2008, Siemens was ordered to pay a fine amounting to $284 million and convicted of funneling money. Corruption had steeped throughout the organization and the announcement of the amnesty plan led to low level employees coming forward with crucial information. By 2008, the head of the medical equipment division went on trial and the investigation expanded to include 270 former and current employees. There were various charges including the allegation that a former Siemens board member used Siemens money to support an employer friendly union to counter the Siemens worker union. By December 2008, Siemens agreed to pay a fine of $800 million to settle the charges and in July 2008, Siemens agreed to pay the World Bank $100 million for its role in bribing Russian officials. The ethical issue in this regard is the fact that Siemens used bribery as a method of obtaining contracts and bypassed the selection tests using money. This is unfair to other companies who competed for the same contracts using their merit and own abilities. It is against the free market policies and this practice gives an unfair advantage to Siemens. The culture of corruption had steeped through the company, from the top level executives to the lower level employees. There was a method to the corruption and this leads to Siemens becoming a company with absolutely no moral direction. Moreover, the sheer magnitude of the corruption suggests that all members of the company felt that the corruption wasn’t really an issue. A company blinded by profits and willing to compromise on such basic morals, would also compromise on the quality of the service they provide. Besides, since the selection is not done on the basis of merit and the best company might not have been necessarily selected, the quality of the work might be compromised as well. The safety of the people using the services provided by

The Launch Of The Renault Logan Marketing Essay

The Launch Of The Renault Logan Marketing Essay Introduction The launch of the Renault Logan and the subsequent events is a happening which deserves recognition from strategists all around the world. The Logan was launched to appeal to the developing nations. Renault then launched a variation of the car for the Western European. This was immensely successful in both the regions and has been a key driver in the success of the company. The Logan, a low cost car manufactured by the French auto giant Renault SA, was intended to be its world car and was developed at the Romanian subsidiary, Dacia. Meant to be sold in the emerging markets of the world, it managed to achieve success even in developed nations like France, Spain Germany. This lead Renault SA to introduce a Logan variant especially for these markets. We discuss the factors that made Renault to get into the low cost car segment. It also examines the approach of Renault to give to the developing world a car with a pre-designated sale price, various cost reduction methods. It goes on to discuss the launch of the Logan in Western Europe where the company launched a variant based on the early success of the company. We broadly look at the following issues while discussing the launch strategy: To examine the strategic reasons behind a major auto companys decision to manufacture a low cost car for developing markets. To understand the reasons behind the success of the Logan, not only in developing nations but also in the developed nations markets. To examine the strategy employed by the company while entering new markets History of Renault 1898-1918 The Renault Corporation was founded in 1899 as Socià ©tà © Renault Frà ¨res by Louis Renault and his two brothers Marcel and Frerand in Boulogne. The founder was extremely fond of cars, the most important invention in the field of transportation in that century. He invented the first direct hold gearbox while he was working on a new design for his car. He succeeded to sell the gearbox to one of his fathers friends who was really impressed by the product. After patenting the product, he set up the company with his brothers and 2 friends. He was in charge of production and development and his brothers managed the administration stuff. Renault factories started mass production in 1905 and started following Taylorisms, a method of Scientific Management to increase economic efficiency in labour intensive industries, in 1913. The first cars were bought only by the very rich people because of the price which was around ten years worth of a normal workers salary. The company thus promptly decided to diversify by getting into the production of taxis and trucks. At the same time, the brothers understood the importance of advertising and began to field Renault cars in automobile races. The First World War presented a way for the company to become the first private manufacturer in France and it became well-known due to the participation in the war effort with production of various products ranging from munitions, military planes to tanks like the FT17. 1919-1945 After the war, the company diversified into the agricultural and industrial sectors. But the competition in the automobile sector became harder because of cheaper cars being available on the market. At this time, Renault met some financial problems in a period that was hard for the social and economic environment in France. During the 1920s, the company tried to overcome these difficulties. In 1920, the first Renault concessionaire appeared. A modernization process was launched in 1929 with the installation of the first assembly line in the Billancourt factory (in the West of Paris). Moreover, the demand for cars became very large especially for small automobiles designed for private individuals. Renault did limit its frontiers to the French market but enter foreign ones like the United Kingdom and its colonies. It was also a period which saw a lot of technical improvements in Renault cars. During the Second World War and the German occupation of France, Renault produced trucks for the Germans but stopped the civil small automobiles because of the War. Louis Renault was arrested for collaboration at the end of the war and the provisional French government decided to nationalize the company in January 1945 which became the Rà ©gie Nationale des Usines Renault (the National State Control of Renault Factories). 1945-1975 With the reconstruction time after the world conflict, the company modernized its installations, built and bought new production sites. The French economy at the time was really prosperous and amongst the fastest growing at the time. Renault tried its hand at internationalization and succeeded to a degree but failed to enter the lucrative US market. Cars during this period really became indispensable for private use and thus big successes arrived with popular cars for everybody: the 4CV, and then the Dauphine, the Renault 4, the Renault 5, etc. The first premium model was born with the Renault 16 and other Renault sports cars continued to meet a lot of success in cars races in which Renault invested a lot of money. 1975-1992 The growth stage for the company went on until the beginning of the 1980s. Many new models were launched and the premium products in particular- the Renault 25 and the Espace appeared and became big ticket selling items for the company. At the same time, the Renault brand grew strongly not in a small part due to the excellent performances in the Formula 1 world- the automobile racing championships. Nevertheless, Renault encountered big losses in the 70s and the economic crises during the 1970s accentuated the problems. A drastic policy for reducing all the costs and refocusing on the core competencies was started and started paying dividends as seen in 1987 when Renault made profits again. 1992-2005 The 1990s presented new opportunities for Renault. First, an alliance with Volvo was planned but it fell through. However, the real change came with the privatization of the company in the year 1996. 3 years later, in 1999, the company signed a merger deal with Japanese car maker Nissan a deal which through cross holding saw Renault getting 44.5% ownership of Nissan and Nissan getting 15% of Renault. Formula 1 during the period saw Renault become title challengers through Fernando Alonso. This again contributed to the brand equity for Renault. The Innovations and went on with models like the Megane and the Laguna which contributed the maximum to the sales of Renault during this time. In the 2000s, the Renault-Nissan alliance has become stronger and the companies have found synergies which can only help in the alliance. The group internationalization is a big objective now and this can be seen the buyouts of Samsung Motors and Dacia. They brought over 99% of the Romanian company and this subsidiary of Renault was the one that actually brought the Logan to the market. Renaults context The New Global Strategy Renaults necessity to capture the emerging markets stems from the fact that markets in the developed nations are not growing fast enough to cater to the growth requirement of an international car company. For this very reason, the global strategy of Renault was renewed, and it was decided that the optimal one would be to strengthen their position in their natural market, meaning the European one and to enter new market with a high potential of development, meaning emerging markets. In the year 2004, Renault-Nissan was the fourth largest manufacturer in the car industry. The objective defined in the new strategy formulated in 2004 was to become the third largest company by 2010 and to achieve an increase of 30% on the number of car sold (meaning an increase of 900 000 cars). This objective meant to sell 6.5 millions of cars in 2010 instead of 5.6 in 2004, hence capture 10% of the global market. The purpose of this plan was to take Renault into the car industrys global group. They also wanted to restore the operating margin which has been deteriorating since early 2005. An international strategy needed a global vision of the market, hence defining what was common to consumers all over the world. This was Renaults strategic context that led to the launching of the Logan. The Need to enter Emerging Nations Developing a car for developing markets has become a quest within the automobile in recent years. It all began with Fiat nearly doing it with the Palio; Launching a car in this segment- modern yet affordable- in lower-income regions is an essential tool available in the hands of automotive companies for expanding the car industry on the whole. In the absence of these models, the streets of the emerging markets are full of obsolete western designs which are still in local production, or used imported cars from developed markets that have been dumped there. The dumped cars are old and invariably never adhere to environmental standards, thus making the low-cost modern cars an even better value proposition for not only environment lovers but also for people who are sensitized to the issue. These cars match up to all the environment standards set around the world thus appealing to the people living in the developing or emerging nations. Old designs can still be seen in many countries and the factories setup over 30 years back are still making the car they were initially setup to build, albeit with some minor adjustments. An example of this is the Maruti 800 in India which has been in production from 1982. Another example of the same is the 40 year-old car, the Zhiguli, a car by Russian giant AvtoVAZ. The examples given above are not really about car makers from developed nations dumping old generation products in emerging markets. This can be seen from the example of the Nissan which still makes the Tsuru, a budget-priced version of the 1980s Sentra, in Mexico. Another of Brazils top sellers, the Fiat Uno, has also been in production since at the local factory back in 1976. All these models share the same basic economic model the production line is bought and paid for; the RD costs of the models were amortised long ago. Theyre made in simple plants with low-cost labour and using local suppliers, to tolerances that would not be acceptable in the developed world. Theyre easy to maintain and spares are readily available. In a nutshell, theyre cheap. And mostly rather nasty. The trick is to replace them with something thats equally cheap but cheap and cheerful instead of cheap and nasty. Cheerful in that its safe and clean. But thats fiendishly difficult to achieve. Fiats Project 178 of 1996 was the first concerted attempt to create such a car. Fiat has substantial interests in a number of emerging markets, principally Latin America and Central Europe, but also in North Africa, South Africa, Turkey and India. Project 178 spawned a number of vehicles off a new platform Palio hatch, Siena sedan, Palio Weekend wagon and Strada pick-up. And Fiat talked the project up, predicting sales globally of close to a million units a year. In reality, it hasnt come close. So far about 3.5m units have been built including more than 2m in Brazil. But over the 10-year lifespan of the project, thats only 350,000 a year. Part of the problem was a failure to set up a meaningful alliance in China Fiat has a low-key operation with Nanjing Automobile, established in 1999, and only sells about 30,000 cars a year there. But more importantly, the Project 178 cars werent cheap enough to take over from the entry-level clunkers they were intended to replace. In Brazil, the Uno Mille soldiers on as Fiats cheapest model, with Palio positioned as something of an upmarket alternative. Brazil is an oddity among emerging markets too in that its consumers like hatchbacks. In most emerging markets, the traditional booted sedan is the carriage of choice, largely because small cars tend to carry more people on an average journey than in the west, so a separate, larger luggage compartment is preferable. The sedan version of the Palio, the Siena, is too large to be an entry model in Central Europe or India, and in these markets it is sold as a mid-range model. In India, as in Brazil, the Uno props up the range. Fiat seems to accept this its Siena/Palio replacement, codenamed D200, is due to be unveiled next month. And itll be larger than the Siena, closer in size to a Toyota Corolla, according to reports. Renault has come much closer to the holy grail with the Logan. Like Fiat, Renault has a reasonably large emerging markets footprint, which became much more appealing once it had acquired its former Communist-era partner, Romanias Dacia, which had survived the post-Ceausescu turmoil by cranking out ancient Renault 12s in a crumbling plant. Logan was created along a brief to build a car that would sell for less than EUR5,000. It involved raiding the parts bin mainly Clio, though the suspension is from the Modus and producing a simple four-door sedan to be built in Romania and other emerging markets. While the EUR5,000 target turned out to be theoretically possible, such a vehicle has never existed as the specification would have been too basic even for Romanian tastes. Logan prices start around EUR7,000, and the project has undoubtedly been a success, with more than 250,000 sold in the first 18 months of production. As well as Romania, Logan is also manufactured in Russia, where 25,000 vehicles were produced from April 2005 to May 2006, as well as Morocco and Colombia. Production will soon start at a major plant in Iran, where 250,000 units a year are targeted, followed by India in partnership with Mahindra Mahindra and Brazil in 2007. A wagon version was premiered at the Paris Show in September, and panel van and pick-up derivatives will also be built. Logan has outperformed Palio because its a bit smaller, a bit cheaper and the production is better spread. There are potentially genuine economies of scale thanks to annual volumes at full production of around 800,000 units a year. It would be an even greater success if Renault could get it into China but talks about building it in partnership with Dongfeng-Nissan stalled last year and have remained unresolved. The idea of the Logan The initial idea of the Logan came from the former CEO Louis Schwetzer, who imagined, during a trip to Moscow in 1997, an economic saloon car (Berline) for the Russian market. The Logan was one car from car manufacturers which was not a sub product of a car already in existence in the developing world. Thus the car could be designed from scratch and thus could add to its probability of success in these markets. This gave developers more flexibility right from the design phase to the actual manufacturing phase. This flexibility and ability to create the product just for the emerging nations gave Renault a big competitive advantage over competitors. They could thus follow a low cost strategy right from the very start. The  low cost strategy There are two parts in Renaults low cost strategy to ensure that the product launch is successful; firstly it lays emphasis on a specific organizational and production strategy to match the low prices thus incorporating extreme efficiency in the organization and secondly on achieving the right product positioning which is supposed to fulfil consumers needs in both developed as well as emerging countries. 1. Low cost Strategy To answer the needs of a mass market, the price of the car needs to be such that the car is accessible to everyone. The production costs will then have to be lower than for a normal car under the criterion set by Renault. But at no stage should our product not fulfil the consumers expectations, in particular concerning the safety of the car. Certain factors in cars are hygiene factors and they are a necessity no matter what the cost. This also has to be taken into account while making the final decision. As the Logan was not a product derived from some other product, the whole production process was to be adapted to the main idea underlying the concept of the car; it had to be extremely lean and efficient. We had to control the costs and thus make production less expensive and yet meet high level of expectations regarding the reliability, strength and performance of the product. Reducing the costs was a strategic phase of the project, and with this low cost approach, Renault could put on the market a car that was sold with a sub 5000 Euro price tag in emerging countries. The company also standardized its processes in all the plants across the world in order to ensure lowest possible costs. The company has taken the best practices from various companies around the world. They have incorporated concepts like Six Sigma, Total Quality Management, Just in Time, etc based on the success at other firms around the world. The company is known for its logistics and follows the following principles for the same. This has been especially in practice ever since the launch of the Logan as the volumes for the company have really picked up as a result. 15,000 trucks and 26 trains are used to ship parts and cars are transported daily in around 400 wagons, 10 ships and 1,200 trucks. The transport budget totals around à ¢Ã¢â‚¬Å¡Ã‚ ¬ 470 million for supply and another à ¢Ã¢â‚¬Å¡Ã‚ ¬ 725 million for vehicle distribution. 7 large function families    Logistics at Renault is divided into 7 main families covering all logistics activity, from design to project to series life apart from spare parts and accessories. They include Production Supply and Management Logistics Quality Shipment and Transport Industrial Planning and Programming Supply Chain Architecture Physical Flow Engineering Process Engineering The low cost method Renault could apply a low cost model for the production of a new car, as it had all the core competencies for it. He used the method  design to cost for the Logan, already used with the Twingo in 1992. With this method all the processes are defined regarding the feasibility of a technique and the savings it would lead to. It is a centralized method, one manager was appointed to check all the process, instead of having each business unit participating to the project. This manager had a broad decision power, and it saved time and resources. The material was chosen as per the availability of the material all over the world, as the productions sites were supposed to cater to the nearest possible consumers markets. The contractors were also chosen depending on the location of the production site. The number of components was reduced from 4000 on an average for a car to about 1400 for the Logan. Another important cost reduction was the reduction of the promotional budget (mainly in developed countries). 150 Euros is spent for one Logan, whereas the average cost of promotion is 400 Euros for one car. All these competencies are not easily imitable by Renaults competitors. 2. The Original Positioning Traditionally, consumers need for a car were analyse as opposite between developed and emerging countries. For the emerging markets, the development of a middle class is the appearance of a new market for the car industry as more and more people can afford one. Until the Logan, the consumers from this new middle class could only afford a second hand car. With the Logan, Renault is offering a new car at the same price than a second hand one, with the possibility to personalize your car with a broad choice of options. The second advantage of the Logan is the guarantee of safety as it is constructed by a well-known car constructor. Another argument for the emerging markets is the fact that it is a foreign brand. Indeed, for emerging markets consumers, it can be better for your social status to have a foreign brand car. In developing countries, the launching of the Logan was a success even if it was not meant to be launched at first in developing countries. For example in Germany, the consumers were attracted to the idea of having a popular car. In those markets, the price argument was extremely important but all the attraction of the Logan came from the fact that it could be personalized has any other car. With the Logan, Renault was able to sell a low cost car to consumers by make them forget it was a low cost car. Even if the price is the common factor in both markets, the motivations surrounding the price are different. The possibility to buy a new car is mainly linked to the social status for emerging countries consumers whereas what attracts developed countries consumers is the rationality of buying a safe new car at a low cost. Marketing strategy The originality of Renaults positioning is to have made one product and to adapt the marketing strategy to the specificity of each market. The price is the first difference between markets. A Logan is sold in France 1500 Euros more than in Romania. This difference can be explained on a strategic point of view; because Renault didnt want that the Logan became the only car sold in France by Renault. If the price had been too low, the Logan would have competed with others Renaults products. (In French it is called the cannibalism effectà ¢Ã¢â€š ¬Ã‚ ¦ not sure if the translation exists; it is a concept in marketing) Apart from that specificity of the French market, the price is changing depending on the countries mainly because it is possible for a client to invest in options and then pay more. Sales Owing to its marketing strategy adapted to each local market, Renault intends to satisfy a maximum of different expectations and obtain an optimisation of its sales. The low cost positioning of the Logan is original because it links a low price product to a diverse offer in order to meet different consumers expectations. Emerging countries markets and their specificities In that context, an offer adapted to the revenue of the emergents countries consumers was suppose to be Renaults way to enter those markets with high growth potential. The specificities of emerging countries car market are that it is today underdeveloped, meaning that its potential growth is very high. The importance of having a product adapted to these markets for Renault was also the only way to be able to compete with the future competition coming from India and China. Launching the Logan The first production centre for the Logan was based in Romania. The car was initially sold in 16 countries Romania, Croatia, Slovakia, Hungary, Czech Rep, Serbia, Montenegro, Macedonia,  Turkey, Syria, Lebanon, Baltes countries, Moldavia, Poland). Launched the 9th of June 2005 in France, it was also sold in Germany and Spain. The decision to launch the Logan in Western Europe was a forced decision as a parallel market appeared. It was the only way for Renault to avoid competition with its others cars in Western Europe. Renault in Western Europe Renault originally did not have plans to launch Logan in Western Europe. However, the company started importing a more expensive version of the car in 2006 which was priced at à ¢Ã¢â‚¬Å¡Ã‚ ¬ 7000. The car was a success in Western Europe contrary to the beliefs of the company. This showed the predilection of the buyers for a low cost no frills car. The car is sold under the name of Dacia Logan in the western European region. The car manufactured mainly for the developing nations in Eastern Europe was not intended to be launched in the developed markets of Western Europe. Dacia was assigned the task of developing a car which is low cost and suits the need of developing market and the success in Western Europe did come as a surprise for Renault. By 2007, over 15% of the total sales of Logan was coming from France and Germany. For people in Western Europe the looks are not that good. The Logan MCV shares the same dowdy lines as its siblings. You also dont get many features. To keep costs down, Dacia minimized the frill factor to such a low that they were almost non-existent. Nevertheless, the Logan MCV handled city streets with ease. The steering is direct. The suspension is firm but still comfortable. To deal with the often-unpaved roads of its target markets, the Logans suspension is slightly higher than other comparably sized vehicles. Like many European cars, the Logan comes with small and efficient engine options. Despite the small engine the car performed well under traffic. The major reason for the success should be attributed to the price. Compared to the others cars in the segment the price that Logan was charging were unbelievably cheap. Others cars in the segment were priced at around à ¢Ã¢â‚¬Å¡Ã‚ ¬ 13000. The appetite for low cost cars in Western Europe is a tantalizing development and it could serve as a major point to sell more cars in the markets which are believed by most to be saturated. The low cost cars have a potential to be bought by families who want more than one car. This could also fulfill the requirement of students and the working class early into their career. The scope is wide and prospects wider. Failure of Logan in India Renault launched its low cost car Logan in India in April, 2007. The car had been hugely successful worldwide. The low cost car was conceived primarily for developing markets, but due to its huge success in Eastern Europe, Renault chose to launch it in Western Europe as well, where it turned out to be successful. Renault entered India via a joint venture with Indian automaker Mahindra Mahindra, which provide market insights and distribution reach, while the engines were to be sourced from France. During the launch, the company had projected sales of 30,000 units a year, or 2500 units per month. The actual sales in October 2009 were around 500 cars per month. The joint venture was supposed to deliver synergy and allow Renault the platform to grow its brand in India. Each partner was expected to deliver a resource which the JV could exploit. While Mahindra provided marketing and distribution, Renault brought to the table technology. However, the JV failed to deliver for the following reasons: The price point for Logan was a major problem. The petrol range starts at Rs 4.43 lakh going up to Rs 5.32 lakh and the diesel variant is priced at Rs 6.68 lakh. The competitors of Logan in the low cost segment, like Maruti Swift Dzire and Tata Indigo CS, had much more aggressive price tags, and cars like like Ford Ikon and Hyundai Accent that were available in a price bracket close to the Renault model put pressure on demand for Logan. The reason for Logan having to price higher than its other low cost competitors was the fact that 50% of Logans parts and the engine itself were sourced from France, which is higher than any other manufacturer. As a result costs went up The issue here that prevented synergy was the lack of trust between Renault and Mahindra. Renault refused to part with its technology in an attempt to retain power in the JV and it to keep open its option of having an independent future in India. Another problem that the JV faced was the rising Euro. Due to the fluctuations in currencies, the costs of the company kept going up, and it could not move to a more aggressive price point. Moreover, being just over 4 meters long, Logan was in an excise bracket higher than other low cost cars. To top it all, Renault felt that the current volumes were not large enough to justify localized supply. This showed lack of commitment towards the JV. After the JV with MM, Renault initiated talks with Bajaj for its small car and also started contacting other auto manufacturers. This strategy of having multiple partners in the same category, especially when these partners maybe competitors, is not a smart one. Due to this apparent lack of commitment from Renault, the Logan was relegated to the backstage in Mahindra outlets with no dealer push coming forth for the car. The company MM and its dealers preferred to push the Scorpio more, for obvious reasons. Therefore, the Logan entered the market with limited dealer push in spite of having one of the strongest distribution networks in India. There was very little by way of branding done for the Logan. After the initial launch campaign, there was precious little brand building. The JV tried to drive growth by discount ads, provided primarily by local dealers. As a result Logan never became a strong brand in India. This lack of customer pull, coupled with the lack of retailer push mentioned above ensured that the brand Logan never really took off in India. Moreover, news about the rocky relationship between the partners kept consumers away from the car due to uncertainty about service in the future. Lessons from the failure We can derive many lessons from the unexpected failure of the Logan in the Indian market. It teaches us how to derive value from a resource like a JV. Both partners must be committed to the joint venture for it to succeed. Renault was in talks with other manufacturers, as a result Mahindra did not take the JV seriously. This led to low retailer push, bad press and low investment in marketing activities. In its attempt to grow too quickly Renault actually jeopardized its existing brand. The partners have to share a degree of trust. The JV sourced about 50% of the parts and the engine from France. This would not have been the case if Renault could have trusted MM with its technology. Even though that would have given greater power to MM, it would have ensured a successful take-off for the Logan. Renault could have built its power in the JV by gradually developing its own distribution network over a period of a few years. However, in its rush to grow quickly it jeopardized a very good product. Renault could also have signaled its commitment and trust by building manufacturing facilities in India, but refrained from doing so.

family pressure in great depression Essay -- essays research papers

1. Family pressure during the great depression was unlike any the U.S. has ever seen. Everything about families changed in the 1930s. Couples during the depression delayed marriage, and at the same time the divorce rates dropped because people could not afford to pay for two households. Birthrates also dropped and for the first time in American history below the replacement level. Income was closed to none in all families; regular income had dropped by 35% just in the years Hoover was in office. Families had a lot of stress; some pulled together and made do with what they had others pushed away. People turned to who ever they had, family, friends, and after all else the government. Although there were rich people in the depression as well that the depression did not effect at all who were oblivious to the people suffering around them. By Franklin Roosevelt’s inauguration the unemployment rate was up to 25% only increasing till the 1940s. Within families the role played changed as well. Women and children were now working to put bread on the table. Fathers would despise sons for becoming the main source of income for a family. Unemployed men had a deep lack of self respect. That often led them to running away from there families forever. Because many men ran out or stopped caring the women’s role was enhanced and became working women. Black women found it easier to find work a servants, clerks, textiles, workers, ect. Work made all women’s status go up in their homes. Most mi...

“Raisin in the Sun”- Play vs Movie Essay

The film did a very good job of portraying the emotions the characters were experiencing during the play. The strongest scene in he book would have to be when Walter turned down the money he would get for not moving into the neighborhood . I felt this took a lot of guts on his part. I also thought that this was a turning point in the novel. By Walter not accepting the money it showed that he not only grew through out the play, but also that he put many things into perspective. His family became the most integrate part of his life, by the end of the novel he realized what was more important. He took a stand for not only him self but for his family when he didn’t accept the buyout. I think Walter’s unexpected decision to save his integrity by sticking with the move to Claybourne was the best. In snuck up on you better in the book and a certain intensity hung in the air longer. I think that the best scene in the motion picture was when Walter had his hand on the check they received. The director focused right in on Walters face and you could actually see a crazed look on Walters face. It foreshadowed that Walter was going to do something. I felt that when I watched the film I felt more emotion. In a way I enjoy reading more because in your mind you can imagine whatever you want, but in a film, you see what the director sees. I still think that being able to view the film helps convey the emotions that each character feels simply by being able to watch them interact with one another. You seemed to get attached to each individual character. I think it goes without saying that Bobo’s bad news is by far the most dramatic scene in the motion picture. Although it was also very good in the book I believe the film portrayed the emotion of despair better through the facial reactions of the actors. Of the few changes in the film none of them really bothered me. In fact I’m glad the Ms. Johnson seen was cut. The point was nagging and disruptive to the flow of the story. I do believe that the last discussion between Asagi and Beneatha was articulated better in the book. The whole, outlook on life as a Idealist or a Fatalist(Realist)in  comparison to geometry carried much deeper in print. I believe that the another good or second most intense scene in the motion picture of A Raisin in the Sun is when Ruth comes home from the doctor and reveals that she is pregnant, and then when Walter Lee hears the news later that she is thinking about an abortion, he has no reaction, doesn’t try to stop her or anything. I think it is powerful because it shows how serious and driven he is about getting rich. I feel like that is all that Walter Lee wants; to be powerful, rich, successful, and most of all these are the only things that will make him happy. I have mixed emotions on Walter Lee as a character. In the play I felt more compassion for him, however when I viewed the film I disliked his character because of his refusal to look at the bigger picture. Perhaps because I am a person who is more like Mama or Ruth, I don’t or I am very scared to take big risks. Perhaps this is why I have difficulty understanding why Walter can’t pursue his dreams but in a more s ubdued or safer manner. Usually, I enjoy the book over the film, however in this case I think the film is better. I wish that the book was set up as a novel instead of a play. I think a lot of the dramatic detail is lost in reading a play. I think the scene when Walter found out the money was gone was very strong in the movie, much more so than in the play. I also thought the scene with Lindner in the movie was more successful. I think in this case it better to hear the tone in the actors’ voices I feel another good scene in the motion picture occurred when Walter comes back from making the phone call to Karl Lindner and explains to his family his plan to take the white community’s money that was offered to the Youngers in return to not move. The scene accomplished a few points. For one, it displays how greedy and frustrated Walter is and how he can no longer stand the financial position that his family has been in for years. Walter seems to be overcome with a search for power and a drive to become wealthy and leave the life of being a worker behind him. It also shows that he cares for his family seeing how he is striving to give them the best, but that aspect is overshadowed by his greed. I feel the scene also shows the  Younger family at its lowest point in the movie. Walter is on the complete edge and is thinking of stealing a community’s money and the rest of the family, besides Momma, seemed to lose their faith and trust in him. When things seemed hopeless with the loss of the money, they only became worse as a loss in more than money occurred. A loss in their character, faith, history, and respect for each other overcame the family, particularly Walter and Beneatha. Nevertheless, Momma soon sets Beneatha straight with an emotional and positive speech about how there is â€Å"always something left to love† and sets the standard that the family should adhere to. It marks the turning point at the end of the movie There were few differences between the movie and the book Raisin in the Sun. I felt that the movie just gave you a visual to understand and relate to the characters more. The one major difference between the two was the sequence of events from the movie to the book. The most dramatic scene for me was when Bobo tells Walter Lee that Willie ran off with his money. I really  felt that he was going to physically hurt Bobo. I chose this scene because I understood Walter’s frustration and anger where as in the book I didn’t get the same impression. I felt he didn’t react that upset in the book. I watched the original black and white version with Sidney. I truly believe he was amazing I couldn’t think of anyone who could have done a better job. I don’t think he over reacted. I didn’t see any differences between the book and motion picture. It was word for word. It didn’t bother me that there weren’t any differences between the two. I feel that the motion picture makes the book come to life. I prefer movies over books because I’m a visual person. In the motion picture you can see the characters expressions and behavior and emotions where as in the novel they are just written out. It’s harder for me to picture the scenes taking place in my head because i may not interpret what i read the way the author would. A touching scene in the film for me is at the end by Mama. It is the scene when she has the monologue about love. It was actually one of my favorite  scenes in the book as well but for some reason it just jump off the screen in the film. The scene takes place after Walter has lost the money and the family appears to be in disarray. I especially love the lines † Have you cried for that boy today? I don’t mean for yourself and for the family ’cause you lost the money. I mean for him.† This scene was important to me because it again illustrated Mama as the most dynamic characters as well as put a somewhat spin on an obviously sad moment in the family. One of the reasons that the film differs from the novel has to do with time. Especially when it first appeared on Broadway. Certain scenes were just left out for reasons of shortening the production and certain scenes were dropped because of chemistry in the actors. This does not bother me that much since I often watch film versions of written work I always try to look at the films as interpretations of the book and never as a copy or replica. This is especially true in works meant initially for the theater, after all live action and recorded images couldn’t be much further from each other. In this instance I generally liked the film version, it made me aware of the subtle imagery like shadows and light that I previously over looked in the novel. It also gave me a visual reference to things like the apartment and in particular the window. Another interesting difference between the to is that for some reason Ruth struck me as a much more important character in the film as opposed to the novel. The fact that the film was not in color actually made the experience more real to me. After all this was an environment by the author’s own description that was often void of light and hope. Although there are dozens of strong scenes in the book one of my favoriteoccurs on pages 92-95. In thid scene Mama is telling the family about the house in Clybourne Park. This scene is important for many different reasons. First off it shows the dreams and aspirations of Mama, it also thrusts Mama on the defensive, â€Å"(Frghtened at this telling) Well-well-it’s out there in Clybourne Park-† p.92. This scene goes on to show the dreams of Mama as well as the reactions of her children. This decision of Mama affects the family profoundly as Walter and Ruth express  ther disdain towards Mama’s decision. Mama also has one of the most profound statements in the novel and one that is in response about this novel ultimately being about the American dream. â€Å"Son-Ijust tried to find the nicest place for the least amount of money for my family.† A statement like that is not only pertinant in this situation but I believe any responsible adult could make the sa me then or now. The strong character of Mama is the idealist in this situation, the one who just wants to better her families situation. The scene goes on to show Walter’s digust at his mother’s decision but I believe there is more there as well. This decision of Mama’s not only goes against his dreams but I believe it shows a glimpse into his psyche. I believe Walter views this decision of Mama’s as undermining his responsibilities as the man of the house. Not only can he not provide for his family but he isn’t even involved in the decisions of the household. This scene is important because in just a few pages you see the relationship between Mama, Walter and Ruth (arguably the three most important characters)as well as the hopes and dreams of Mama and eventually the family ingeneral.

An Archery Test Rig Made Using Computer Aided Design

University Malaysia Pahang Faculty Of Mechanical Engineering Project Work Report Subject : Computer Aided Design Code : Bmm2613 Lecturer : Mohd Azrul Hisham Bin Mohd Adib [email  protected] Edu. My Session/Semester : 2012/2013 Semester 1 Groupname : Group 3 ‘the Expendables' Project Submission Date : (Week 13) Report Due Date : (Week 13) Group Members : Siti Nursoleha Binti Mohd Rosdima12060 Poo Suk Sengma11067 Amirah Fatin Binti Amranma12057 Nur Shamimi Binti Shahirolmc12033 Lee Sing Soonmg11008 Subject : Computer Aided Design Code : Bmm2613 Lecturer : Mohd Azrul Hisham Bin Mohd Adib [email  protected] Edu. My Session/Semester : 2012/2013 Semester 1 Groupname : Group 3 ‘the Expendables' Project Submission Date : (Week 13) Report Due Date : (Week 13) Group Members : Siti Nursoleha Binti Mohd Rosdima12060 Poo Suk Sengma11067 Amirah Fatin Binti Amranma12057 Nur Shamimi Binti Shahirolmc12033 Lee Sing Soonmg11008 Lecturer’s Declaration We hereby declare that we have checked this project and in our opinion this project is satisfactory in terms of scope and quality for the award of the degree of Bachelor of Mechanical Engineering. Signature: Name of Supervisor: Mohd Azrul Hisham Bin Mohd Adib Position: Lecturer in Computer Aided Design of Universiti Malaysia Pahang Date: 11 December 2012 STUDENT’S DECLARATION We hereby declare that the work in this project work is our own except for quotations and summaries which have been duly acknowledged.The project work has not been accepted for any degree and is not concurrently submitted for award of other degree or even been used by other industrial or non-industrial company associated. Signature: Name: Siti Nursoleha Binti Mohd Rosdi ID Number: MA12060 Signature: Name: Poo Suk Seng ID Number: MA11067 Signature: Name: Amirah Fatin Binti Amran ID Number: MA12057 Signature: Name: Lee Sing Soon ID Number: MG11008 Signature: Name: Nur Shamimi Binti Shahirol ID Number: MC12 033 Date: 11 December 2012 ABSTRACT This project work is about creating a strong design based on the topic given to us which is archery test rig.To achieve the project objective, the test rig structure must be design and suitable for place the archery testing apparatus. We need to develop tools that can test the efficiency in archery equipment. The arrows were made of pine and consisted of a main shaft and about 15–20 centimeter (6–8 inches) long fore shaft with a flint point. This led the commercial development of new forms of bow including the modern recurve and compound bow. These modern forms are now dominant in modern Western archery while traditional bows are in a minority.In the 1980s, the skills of traditional archery were revived by American enthusiasts, and combined with the new scientific understanding. As we know, test rig machine that is use in industrial is very expensive in the market and some way need to be build by engine performance analysis based on functionality of power supply. Hence, our test rig been replaced with modern one where its materials very cheap and easy to find in market. Some sketches software had used like Solidworks to draft out the shape of our archery test rig.Materials selection also included in this designed process. Variable height and angle will be given at various speed by the stretch of bow’s string to see whether performance of archery will decrease or increase. Here, we can analyze at which arrow speed is the optimum of performance from this small mechanical. So, some losses like power and fuel can be decrease. AKNOWLEDGEMENT In the name of Allah, the Most Benevolent and the most Merciful. All the praise and blessing be upon Prophet Muhammad S. A. W.. Every sincere appreciation and gratitude is only to God.Only by His Kindness and Guidance that this project work report is finally completed . In preparing this report, we have in contact with many people and academicians. They had contributed to ward my understanding, thought, and also guidance. In particular, we wish to express my sincere appreciation to our main lecturer, Mr. Mohd Azrul Hisham Bin Mohd Adib for his valuable guidance, advice and continuous encouragement, constructive criticism and suggestion throughout this project. Without his continued support and interest, this project work would not have been the same as presented here.My sincere also extends to all our beloved family especially our parents, because if it’s not of their prayer and support we would not be here and done this project work. Moreover, we would like to thanks for all our colleagues and other who has provides assistance at various occasions. Their view tips are useful indeed in helping us to achieve doing this project. Because of their courageous, we can still stand to complete this project. Hence, to all people that direct or indirectly involve accomplishing our project that we were been sincerely thankful. TABLE OF CONTENTS PageSUPER VISOR’S DECLARATIONii STUDENT’S DECLARATIONiii ACKNOWLEDGEMENTSv ABSTRACTvi TABLE OF CONTENTSvii CHAPTER 1INTRODUCTION I. Objective II. Literature Review III. Market Survey IV. Comparison between Our Design and Current Design CHAPTER 2METHODOLOGY I. Plan to Design the Product II. Conducting the Solidworks III. Gantt Chart IV. Flow Chat CHAPTER 3RESULTS AND DISCUSSION I. Isometric View II. Assembly Part III. Orthographic View i. 1st Angle ii. 3rd Angle IV. Sectional View V. Discussion of Every Part VI. New Design Part CHAPTER 5CONCLUSION AND RECOMMENDATIONS REFERENCES APPENDICES I.Design Scratching LIST OF TABLES LIST OF FIGURES LIST OF ABBREVITIONS CHAPTER 1 INTRODUCTION I. OBJECTIVE i. To design small test rig for archery’s equipment game. ii. To test a performance of the test rig of the archery’s equipment efficiencies that is the bow and arrow. iii. Survey to mechanical engineering laboratories and also to shop market. iv. To design small mechanical te st rig using Solidworks software. v. To collect and select cheapest components and materials of test rig. vi. Trying to think of a cheap material and good quality to be used as the primary material in test rigs. vii.Design a multifunction test rig structure, means that, there are other components can be added in the future because of the extra spaces. viii. To conduct a simple analysis of the design of the test rig and to set up the full design in Solidworks. II. LITERATURE REVIEW i. INTRODUCTION This chapter will briefly explain about basic concept of archery’s test rig, foundation of test rig performance testing, the importance of test rig performance testing, development of test rig performance testing, principle of jack and a few related studies and journals that have been done by current researchers.All this information is important before furthering to the analysis and study later. ii. BASIC CONCEPT OF TEST RIG PERFORMANCE Archery test rig performance characteristics ar e convenient graphical presentation of archery test rig performance. They are constructed from the data obtained during actual test runs of the test rig and are particularly useful in comparing the performance of one bow and arrow with that of another. In this section some of the important performance characteristics of the test rig are discussed.It is to be noted that there is a certain speed, within the speed range of particular length of string stretched, at which force applied that is the length of string stretched will be the maximum. At this point, the maximum speed can therefore be exerted on the bow. For all practical purpose, the spring constant or bow capacity to do work also will maximum at this point. As the speed of the arrow is increased above this speed the quantity of the indicated time will decrease. However, the work output of the test rig increases with the speed due to longer length is executed per spring stretched.It should be note that the external air resistan ce will continue to increase with increased arrow speed until some point is reached where the air resistance almost can be negligible due to rapid movement of speed per second. Test rig are so designed that the maximum speed applied point is reached within various angle and height of the test rig. Increase in speed applied means that the increased targeting can be added per unit time increasing the work output. iii. FOUNDATION OF TEST RIG PERFORMANCE TESTINGTest rig performance is really a relative term. Normally it is represented by typical characteristic curves which are functions of testing at some variable of some situation and for our case is archery game. The term performance usually means how well a system designed is doing its job in relation to the input energy or how effectively it is provides useful work in relation to some other comparable industrial test rig machines. Most of the testing of test rig for their performance characteristics takes place under laboratory cond ition.The test rig is connected to a mechanical-based devices such as jack, spring and usual lift up mechanism by lifting the height of the steel in particular joint part. However, the performance characteristics of work, speed versus string stretched, degree of angle, height of devices of bow and arrow are recorded. There are so many types of industrial test rig used but using automation to quickly perform measurements and evaluate the test results. Principle that we used is mainly just simple mechanism that involve physics law and design it using Solidworks software.Our design of test rig operation is to allow the casing the arrow to swing freely with various variables that we figure out in this evaluation. The reaction string stretched various length, L, which is exactly equivalent to the speed measured on a level speed per time, ? , from the line section of the bow there are angle elevated, ?. The height of the test rig also can be organized. This restrains the attach casing of bow’s holder from revolving, or the speed and work would not be affected. Then, there are several factors that must considered in evaluating the performance of the test rig.Most of them are maximum work or speed available at each length string stretched within the useful particular of variable. iv. THE IMPORTANCE OF TEST RIG PERFORMANCE TESTING Today the most common power source is the well-known in industrial test rig machine. This type of test rig machine has been the choice due to efficient and accurate result in testing equipment for an example. For out invention may become natural choice due to low cost and portable properties. The portable characteristics shown may be easy because does not any electrical supply due to mechanical works only use in our test rig and easy to moves by just man-power.Industrial test rig machine as we know it today is not able to comply with future emission demands due to its massive cost and power used not very appropriate for some minority f ield. However, in the future manufactures must come up with new cost-efficient test rig technologies that still deliver the same or improved performance for customer satisfaction. III. MARKET SURVEY Test rig is an apparatus used for assessing the performance of a piece of mechanical or electrical equipment. In our case is to assessing the performance of archery’s equipment that is the bow and arrow.The experiment can be undergoing when we test how far the arrow can shoot in such length per time in particular length of string stretched. Example of test rig used in industrial field: * Aircraft Research Association – Wind Tunnel Testing Facility at Bedford, UK. Detail design for the upgrade of their existing transonic wind tunnel. * Rolls Royce – Aero Engine Test Facility at Derby, UK. Design, supply and site installation of a range of specialist fabricated gas catchers for use while testing jet engine reverse thrust. * Babcock Marine – Devonport Naval Docky ard at Plymouth, UK.Provision of test facilities to allow training of key personnel involved in the nuclear submarine decommissioning programmed. As an addition, from a long-term perspective, the most important sector linking Turkey to the global economy is manufacturing. The share of manufactured goods in the total exports of Turkey increased from 37% in 1980 to 93% in 2009. Increase in the volume of foreign trade between 2002-2008 is also remarkable. $87 billion volume of foreign trade in 2002 rose at an annual rate of 25%, to reach $334 billion in 2008, $243 billion in 2009.This shown that test rig machine is very important to test some equipment. In archery manufacturing, the efficiencies for the bow and arrow to working simultaneously to shoot the longest with accurate moment and high speed is required for an excellent product. Platts is a leading global provider of energy and metals information and the world’s foremost source of price assessments in the physical energy markets. Since 1909, Platts has enabled the markets to operate with transparency and efficiency, and helped traders, risk managers, analysts, and industry leaders make better trading and business decisions.Platts Report: The aluminum alloy market – strong but beset with uncertainty – examines in detail activity throughout the sector and beyond, in Europe, the US and Asia over the past few months and helps bring focus to the outlook of Q1 2012. Comparison of Al and steel Global Aluminum Market to Reach 71. 2 Million Tons by 2018, According to New Report by Global Industry Analysts, Inc. GIA announces the release of a comprehensive global report on the Aluminum markets. The global market for Aluminum is forecast to reach 71. 2 million tons by the year 2018.Major factors driving growth in the Aluminum market include increasing demand for the metal in developing countries, lower per capita consumption of Aluminum in emerging markets, increasing applications of Aluminum in various sectors, increasing regulations in the automotive sector that are driving use of Aluminum, and recovery in demand from end-use segments post-recession. Asia-Pacific represents the largest regional market for aluminum worldwide, as stated by the new market research report on Aluminum. China and India are emerging as the major drivers of global growth in consumption of aluminum.Europe represents the second largest regional market worldwide, followed by the US. Growth in the global aluminum market is projected to be driven by the Rest of World market, which includes the Middle East and Africa. The regional market is projected to post a compounded annual growth rate of 11. 1% during the analysis period. Extruded Products represents the largest market segment for aluminum. However, Rolled Products are projected to spearhead growth in the global aluminum market. Our suggestion is strongly to use Aluminium alloy as a material for our test rig. The characterized by a relatively low density (2. g/cm3 as compare to 7. 9g/cm3 for steel), high resistance to corrosion in some common environments. Our test rig is showing portable properties that allow this to be use even in hot field, including the ambient atmosphere it can resist form corrosive oxygen content in natural environment. Many of this alloys are easily in the process of fabrication virtue to high ductility. The mechanical strength of aluminium can may be enhanced by cold work and by alloying with another metal or non-metal. Aluminum Alloy Product Description Specifications: Tensile Strength(psi): 83000 Yield Strength(psi): 72000Elongation(%2†³): 11 Hardness: 158 IV. COMPARISON BETWEEN OUR DESIGN AND CURRENT DESIGN In Figure above that is the advance industrial test rig machine for testing the car door system. Basically our design is inspired by above design but more less cost and in simplify form. We eventually make a portable test rig that can be brought to any places. Testing facilities and test r igs come in many forms and are used within a broad spectrum of industries. They perform a variety of key functions from product validation through to the training and development of operators. The benefits from our design of test rig: ) The material used is easy to find in market and very popular in making of industrial machine. We are suggesting aluminum alloy due to high strength that is more mechanical properties shown in steel. b) Complete bespoke design and supply of unique test rigs to suit individual archery player specified requirements. c) Modification and upgrades to existing test facilities. d) Specialist components for integration into new test equipment. e) Shop assembly and proving of specific test rigs. f) In recent years we could have successfully completed a number of high profile projects involving test equipment. g) Globalization. ) Ongoing liberalization of international financial and commercial system. i) Foreign investors’ being directed to the fields ac celerating technological-social dynamics in archery. j) Rapid development and increase in effective use of information technologies and innovation. k) Technological developments. l) Increase in the size and purchasing capacity of domestic market. m) Richness of renewable and alternative energy sources. n) Development of competitive new business models. o) Development of institutionalization and corporation culture. p) Coming into prominence of the partnerships between countries. ) Increasing importance of added value product production, quality and efficiency of archery’s bow and arrow. r) Increasing of the information based (producing and utilizing information) competitive advantage. s) Increasing demand for new, high-quality and different products in the global markets with low cost. t) Contribution of the positive developments related to environment and climate changes to the competitiveness. CHAPTER 2 METHODOLOGY I. PLAN TO DESIGN THE PRODUCT The actual construction was v ery similar to the preliminary design. The end test rig, when fully assembled.The mechanism is the height can be change by requirement of user. There are two blocks that are used for joints of supporting another holder of the arrow as well as the traction rope length u bow in the spring in the valve use to draw and release the bow string when want shoot. The angle of the bow can also be changed by using the ball and socket as our knees. There is another part that supports the ball and socket is attached to one of the blocks that support the horizontal position of the bow string pullers. The height of this test rig can be changed under by jack at the bottom part of the test rig.Jack with rotor will be rolled over by man-power only and it will lift the top part of the test rig. In the preliminary design two supporter were described below in our drawing, master spring switch length and a socket and ball joint in that can joint the bow with the spring switch length . In the actual desig n, these 2 parts were combined into a single part switch that also has a pull/push holder- feature. Many features were added to aid in the setup and tear down of the test stand. The upper part and the lower part both have straight plane that come in contact with the base, and at each of these points there is a single ? n bolt. At the base of each upper 2 block supporter and after the jack assembly there are plane quick that can be disconnects which allow them to be separated from the rest of the structure. The electrical connection is not exist at all in this test rig. All these features allow for the test stand to be assembled and disassembled in approximately 10 minutes. Actual Test Rig Picture shown below: Door testing for its joints and locking setup Testing. Small testing setup installed on seats for complete cycle testing of all for doors of the car.Calculation of door closing and opening speed with the accurate door displacement by servomotor. Reports and data can be visualiz ed on remote PC outside Car. The torsion fatigue test rig (TFTR) was constructed to experimentally characterize the fatigue behaviour of materials that fail due to oscillating shear stresses. It consists of a base, hydraulic rotary actuator, and torque cell. Given the horizontal configuration of the rig, light weight mechanical adapters were designed to interface with the torsion bar specimens to minimize the interference of bending moments on the tests results.The adapters are essentially custom designed collet fixtures with base flanges for mounting, and they use off-the-shelf collets and clamping nuts to retain the specimen and transmit torque. Tests are generally carried out in torque controlled mode and the prescribed torque levels/amplitudes are controlled through commercial software. In this case of our test rig, the speed can be evaluated by the length of string stretched in such angle specified. The height also can be determined in such way by jack illustrated mechanism.Our design of test rig operation is to allow the casing the arrow to swing freely with various variables that we figure out in this evaluation. The reaction string stretched various length, L, which is exactly equivalent to the speed measured on a level speed per time, ? , from the line section of the bow there are angle elevated, ?. The height of the test rig also can be organized. This restrains the attach casing of bow’s holder from revolving, or the speed and work would not be affected. Then, there are several factors that must considered in evaluating the performance of the test rig.Most of them are maximum work or speed available at each length string stretched within the useful particular of variable. V. FLOW CHART Report is for draft and design. While Presentation is about the whole work Report is for draft and design. While Presentation is about the whole work List the needed material List the needed material Study and gather information Study and gather information Des ign & Sketching Concepts Design & Sketching Concepts YES YES NO NO MODIFICATION MODIFICATION SOLIDWORKS SOFTWARE SOLIDWORKS SOFTWARE FINISH FINISHPRESENTATION PRESENTATION FINAL REPORT FINAL REPORT FINAL DISCUSSION FINAL DISCUSSION ANALYSIS ANALYSIS BRIEF DISCUSSION BRIEF DISCUSSION MARKET SURVEY MARKET SURVEY DESIGN & SKECTHING DESIGN & SKECTHING LITERATURE STUDY LITERATURE STUDY START START VI. GANTT CHART ACTIVITIES| WEEK 1| WEEK 2| WEEK 3| WEEK 5| NOTES| Group division| v| | | | 3 Design must be prepared| Briefing about project design| v| | | | -| Re-do design and lecturer’s approval| | v| | | Get lecturer approval| Do some literature review| | v| | | -| Gather information| | v| | | -|Start doing Solidworks| | | v| | 3 part is separated| Progress report| | | v| | -| Make presentation slides| | | v| | Slides for final presentation| Finish final report| | | v| | -| Present project| | | | v| -| VII. CONDUCTING SOLID WORKS 3 persons assigned to handle this Solidworks. Our des ign is also divided into three phases. The first phase is the jack, the second phase is the ball and socket that is used to change the angle position of the bow, and the third phase is parking bow string, pull and position of the spring in the valve.Isometric view, orthographic view, and sectional view is provided in our report. Assembly part is use to sketch this design. There are about more than 15 parts that have been assembly together in this design. The overall view we put it together in isometric vie. All the dimensions is in mm with the scale of 1:50. Information about the assembly and its components is limited in Large Design Review. Most of the capabilities in Large Design Review mode are limited versions of existing SolidWorks capabilities. Snapshots are available only in Large Design Review.While an assembly is open in Large Design Review, it can make changes to its components. The uses Filter Modified Components to visually indicate which components have been modified. S elective Open and related tools are available on the Large Design Review tab of the CommandManager. These tools let to set some or all components to resolved or to lightweight. The Large Design Review tab of the CommandManager provides access to commands so can be use when open an assembly in Large Design Review mode. Parameters refer to constraints whose values determine the shape or geometry of the model or assembly.Parameters can be either numeric parameters, such as line lengths or circle diameters, or geometric parameters, such as tangent, parallel, concentric, horizontal or vertical. Numeric parameters can be associated with each other through the use of relations, which allows to capture design intent. Features refer to the building blocks of the part. They are the shapes and operations that construct the part. Shape-based features typically begin with a 2D or 3D sketch of shapes such as bosses, holes, slots, etc. This shape is then extruded or cut to add or remove material f rom the part.Operation-based features are not sketch-based, and include features such as fillets, chamfers, shells, applying draft to the faces of a part, etc. Building a model in SolidWorks usually starts with a 2D sketch (although 3D sketches are available for power users). The sketch consists of geometry such as points, lines, arcs, conics (except the hyperbola), and splines. Dimensions are added to the sketch to define the size and location of the geometry. Relations are used to define attributes such as tangency, parallelism, perpendicularity, and concentricity.The parametric nature of SolidWorks means that the dimensions and relations drive the geometry, not the other way around. The dimensions in the sketch can be controlled independently, or by relationships to other parameters inside or outside of the sketch. In an assembly, the analog to sketch relations are mates. Just as sketch relations define conditions such as tangency, parallelism, and concentricity with respect to s ketch geometry, assembly mates define equivalent relations with respect to the individual parts or components, allowing the easy construction of assemblies.SolidWorks also includes additional advanced mating features such as gear and cam follower mates, which allow modeled gear assemblies to accurately reproduce the rotational movement of an actual gear train. Finally, drawings can be created either from parts or assemblies. Views are automatically generated from the solid model, and notes, dimensions and tolerances. CHAPTER 3 RESULTS AND DISCUSSIONS I. Isometric View II. Assembly Part III. Orthographic View i. 1st Angle ii. 3rd Angle IV. Sectional View V. Discussion of Every Part The body part is main part of the test rig. The body part is the support side of the test rig and as a connector.It holds the baton together with joint so that that joint clamp can hold it together stable. The joint is very important is in this test rig also because it is the main part that contains spring that will stretched inside it when baton is pulled by its holder that stuck the bow string in it. Joint clamp is functional in changing the position of the arrow angle. It can be measured 0o until 180o. This is may suitable for some player that plays with their bow arrow in such rare angle. The baton is part that joint in with the joint and the joint clamp. At the surface of the baton there is a hook that is used for the string to be put.The spring is used for the pulling the baton when want to launch the arrow in such speed and length the string being put in particular section hook. There are 4 section of hook that can be put the bow string. The base is eventually for the supporting the whole structure especially the jack. Link is used for linking with the hydraulic jack. Support part is for the hydraulic jack and as a base to put the body of the test rig. Connectors used in this test rig is just screw rod, side supporter screw, base screw, and long screw. This act as same functio n that is to connects part tightly. Free Body Diagram (FBD) VI. New Design PartSINGLE CAM TUNING: Arrow spine can affect the high/low ripping of the paper test for one-cam bows. In 2007 World Target Champion instructed us that weakspined arrow shafts out of his Mathews bow, the name of the bow will tend to tear nockhigh when paper testing. The stiffer spined shafts will tend to show a low nock tear through the paper. That’s one reason why some bow setups continue to tear nock high no matter where you adjust the nocking point location – the arrow is acting weak and needs to be switched for a stiffer shaft. This is why our test rig can produce many variable and can be added in improvement plan in future.ADJUSTING FOR LEFT AND RIGHT ARROW TEARS: Correcting arrow flight for nock-right and nockleft tearing traits through the paper is more difficult than correcting for up and down. An arrow tears left or right because its spine is not properly matched to the bow system. (Rem ember, we already eliminated arrow rest contact. ) These adjustments are numerous and don’t always get results if the arrow isn’t the proper spine or something major is wrong with the bow system. I remind you again that this is not a perfect world and you should not beat your head against the wall trying to get a perfect hole.Close is good especially if the vane slices through the paper are crisp and all test shots produce the same hole. A little high-left or a little high tear, less than a half inch from 8 yards, is very acceptable and tells you that the arrows are flying well. All that remains is to shoot for groups from some distance that matches the archer’s ability level. Our design that has 4 section of hook is very useful because force is very important in shooting the arrow. Furthermore, no power supply is used by our machine makes us tend to do it different section to differentiate how far can the arrow go when it is shoot form different section.CHAPTER 5 CONCLUSION AND RECOMMENDATIONS There is a significant volume of literature covering methodology and approaches to selecting indicators of sustainable development. There is certainly no shortage of suggested ‘criteria’ for indicators and it has been possible to combine the oft-quoted lists to form a comprehensive overview (box 3). Similarly, several engineers mutually advocate adopting a framework to provide a coherent, consistent and structured process to indicator selection. However, there is an apparent gap in the literature in terms of the actual application of indicators, successfully or otherwise.This suggests that more often than not the process of selecting indicators – from deciding which indicators to adopt, to how many and whether/ how to aggregate and communicate the results – can become so lengthy and complex that the implementation and reviewing of indicator data is never achieved. It seems all too easy to get hung-up on finding the ‘ perfect’ indicator, but as Bakkes (1997) describes, indicators compromise between relevance, scientific validity and measurability and will often have to be ‘optimally inaccurate’.Therefore, aspiring to achieve the best available indicator is far more efficient in practice. Whilst the process of selecting indicators is intrinsically important to successful implementation, and indeed a valuable learning experience in itself (Bell and Morse, 2003), it is important not to lose perspective. Indicators are not an end in themselves but a means for communication and to assist the policy and planning cycle. Bell and Morse (2003) explicitly argue that to date, very poor, if any relationships between indicators and policy change have been demonstrated.They quote Reid’s (1995 in Bell and Morse, 2003: 50) analysis of why: a lack of awareness of the issues; political unacceptability of many actions; opposition from entrenched interests; and inadequate institutional res ponses. Therefore, it is important to be aware of these potential barriers when designing indicators and to ensure that monitoring them is seen as an integral part of the planning cycle, rather than a routine data collection that is not part of the institution’s decision making and learning cycle; hence ensuring that â€Å"energy [is] directed towards achieving sustainability, not just measuring it† (DSCWG, 2001).Furthermore, the cyclical, ‘feedback’ nature of indicator selection and implementation should be upheld. Just as policy needs to react to indicator data, the indicators also need to be flexible to adjust to possible changes in policy priorities and objectives. Developing a reliable and useful set of indicators that truly reflect the multidimensional nature of sustainable development is clearly a complex task.However, â€Å"if sustainable development is one of the tourism industry’s major contemporary objectives, then the industry needs to be able to measure its performance and impacts in this area† (Ko, 2005:432); undertaking this process, through adopting a framework to selecting indicators and acting upon their results, is worth the time and effort required to get it right. The implementation of the Annotation project has clearly demonstrated the concepts underlying the system to be entirely feasible, with, of course, the previously mentioned alterations and reservations.The Moderation subsystem required the use of authentication methods, currently under investigation within the JISC project umbrella at this time, in order to be realistically implemented. Several authentication projects under development will soon become available; using any such suitable project, it is possible to enable an implementation of the moderation system in the real world. Amongst other applications, annotation could also be considered as searchable metadata. This would permit a wider reach for site or content searching mechanisms. During this roject, the idea was considered, but constraints due to the design made it impractical —the definition of the project stated clearly that, as a completely independent service, its existence or otherwise should not in any way influence the operation of the resource finder. As such, it would have been inappropriate to link the Resource Finder’s operation to the annotations. As an example scenario, one might imagine a researcher who reads a paper in a given context and, whilst annotating the document, drops a reference to several other resources r concepts. A researcher searching on one of these associated concepts may therefore be referred to this article as a consequence of the annotation; in this way, one might imagine that searching ’backwards’ from annotation information may provide, perhaps surprising, and perhaps useful associations. While doing this project we realize that potentially it came from us the developing our strength to become more knowledgeable in this real-life world. We are exposed to the market survey, the material used and the important thing is to design something.At last, to wrap up this conclusion with a question, introduced as a statement; the possibilities provided by the storage of annotation metadata are certainly wide enough. Annotation metadata alone is a potentially rich resource; when combined with other information, such as contextual background information, the possibilities are endless. Applying contextual information, for example, could help the sorting through search terms to locate more relevant resources. What other metadata exists that could contribute to the usefulness of an annotation? REFERENCESI. Global Industry Analysts, Inc. , (GIA) http://www. strategyr. com/Aluminum_Market_Report. asp II. â€Å"Commission on Growth and Development. 2007. â€Å"The Growth Report,† Washington, D. C. III. Rodrik, D. 2007. â€Å"What does China export? China and the World Economy IV. w ww. disability. wa. gov. au V. Learning Guide  © 2009 The University of Adelaide VI. DavyMarkham – Products – Test Rigs VII. NaRec – Wind Turbine Test Facility at Blyth, UK. Design study VIII. End of Project Report, by Gregory J. L. Tourte, UKOLN,The University of Bath, August 2003 IX.

Free Essays on A Thematic Analysis Of “When, In Disgrace With Fortune And Men’s Eyes”

, the sonnet takes on a totally different tone. No lon... Free Essays on A Thematic Analysis Of â€Å"When, In Disgrace With Fortune And Men’s Eyes† Free Essays on A Thematic Analysis Of â€Å"When, In Disgrace With Fortune And Men’s Eyes† A thematic analysis of â€Å"When, in disgrace with Fortune and Men’s Eyes† Weather it be from family members, peers, or even a pet, everyone desires to be loved. Love is a powerful emotion that can create the strongest bonds that can last forever. Love, despite the happiness it can bring, also causes heartache, despair and sorrow. Shakespeare’s sonnet number twenty-nine expresses the sorrowful feelings attributed to the darker side of love. The person in â€Å"when, in disgrace with fortune and men’s eyes† feels depressed and unwanted. In the words: â€Å"†¦I all alone beweep my outcast state.†, he is expressing his loneliness in the fact that others reject him. When one feels unloved, they have a natural tendency to become jealous of those that are accepted and loved. In Shakespeare’s sonnet twenty-nine, the person expresses his jealousy in the following words: â€Å"†¦Wishing me like to one more rich in hope, featured like him, like him friends possessed.† He believes that if he had friends like the other guys, he would then have more hope in life. He goes on to say that maybe if he looked like those who had friends he would be accepted. Feeling like he is not good enough, this person begins to deviate from his interests and good qualities, and again jealousy takes over and he desires the other guys good qualities. â€Å"Desiring this man’s art and that man’ s scope, with what I most enjoy contented least†; he say’s sadly. In an ironic, almost humorous twist, the person thinks of someone who he loves and it changes his whole outlook on life. By thinking about this person and how he or she makes him feel, his level of confidence becomes much higher. He describes his change of feeling in the following words: â€Å"Yet in these thoughts myself almost despising, haply I think on thee, and then my state, like the lark at break of day arising†¦Ã¢â‚¬  With these words, the sonnet takes on a totally different tone. No lon...

Is College Worth It Professor Ramos Blog

Is College Worth It Is college worth it? College is a business and like all businesses it’s a large investment. An investment in time, money and sometimes even your social life. Many choose college because of the benefits it promises those considering a way out of fast food and other entry-level jobs. But, is college for everyone? Is college for you? This is something I myself struggled with and questioned when I was going through the enrollment process when trying to determine what it was I wanted out of college. In this article I’ll break down some numbers and give you some key examples as to why college isn’t for everyone and why college isn’t needed to be successful. The enrollment rate of college students from the years 2000 to 2018 have sky rocketed from 15.3 million students to 19.9 million. A staggering 4.7 million student difference in only 18 years and it doesn’t stop there, by 2027 its projected that the enrollment rate will increase to 20.5 million students! A number produced by the National Center for Educational Statistics (https://nces.ed.gov/fastfacts/display.asp?id=372). So why is it that more people are going to college? â€Å"From an early age, we get the message that going to college is as crucial step in life† (315), we see this advertised on billboards, the sides of building, in commercials, our communities, online advertisements and pressure from our friends and family. College propaganda has become burnt into American culture (thanks Obama), But interesting enough the drop out rates are actually decreasing, a survey analyzing the drop out rates from the years 2000 to 2016 went from an average drop out rate of 10. 9 percent to a surprising 6.1 percent. (https://nces.ed.gov/fastfacts/display.asp?id=16) So, Is this a good thing? While these numbers are impressive, they’re a little misleading. For most students unable to afford college; the ones working their 9-5 jobs, raising kids, living on their own, etc., The question of whether or not college is worth it no longer remains the issue but rather, is the cost worth it? The average middle class American typically can’t afford colleges increasing tuition rates. These students are usually forced to apply for grants and loans to make it through college with the hopes of landing in a good university, and ultimately get their dream job (which is the goal). But if these goals aren’t financially and articulately planned out ahead of time, the â€Å"helping hand† financial aids offer come with a major â€Å"backhand† of debt. â€Å"The average student debt in the united states is $32,731, while the median student loan debt amount is $17,000† (https://www.valuepenguin.com/average-student-loan-debt) This means that the average students graduating with debt may have been better off never going to college in the first place, but sadly most well-paying careers require a college degree and prior experience. A contradiction that leaves college graduates over-educated and underpaid with degrees they can’t use for jobs that won’t hire them. ï ¿ ¼ (image source: https://www.insidesources.com/college-debt-vs-education-choices/) So while student drop out rates are decreasing, the average student debt is catapulting, leaving its mark on the American economy. A hindsight that is happening right before our eyes and I’m sure someone right now reading this article is feeling the full effect of their empty wallet because of college. It’s no joke, but you may be thinking to yourself, â€Å"What about grants? What about scholarships?â€Å" Yes, grants are an option that help out tremendously with the cost of college but rarely do they cover the full cost of tuition rates and while scholarships are a huge financial weight off the shoulder, applying yourself and acquiring the right ones is a skill in itself, a skill set very few know. Weighing the pros and cons of college takes a bit of consideration as to whether or not its right for you. The pros of having a college degree means more options and better paying careers, the average college graduate making $570,000 more than just high school graduate ov er a life time (that’s about a 71%-136% more in pay than the average high school diploma holder). But the dark side of this graduates paradise is the debt that comes hand in hand. It was reported as of May 2018, roughly 44 million American college graduates owed over $1.5 trillion in student debt and 45% of these people surveyed said college wasn’t worth it. (https://college-education.procon.org/). Bradley Gauthier, a college graduate, managed to rack up $68,472 in student debt, he writes about how college ruined his life and the mistakes he made to acquire this debt. At an early age he built a thriving business that implemented technology in residences and offices, but later he liquidated the business to attend and help him pay for his time in college. This quickly took a turn for the worse when it wasn’t enough and Gauthier began to pull out loans to help him the rest of the way through. â€Å"But it’s too late, I’ve accrued a mortgage payment equivalent monthly loan amount. Before consolidation I’m looking at $750 a month just to pay interest. I’ve been out of college 4 years and I still have yet to begin paying down the principal.† A direct quote from Bradley Gauthier’s article How College Ruined My Life (http://blog.bradleygauthier.com/how-college-ruined-my-life/) With that kind of debt and the interest rates that come with it, it is likely he’ll never be able to fully pay off this debt in his life time without some help. In my own personal opinion, if one is to choose the high road and pursue a better education, you’ll need to first find what it is you want out of college. Having a major is a start, but that doesn’t mean you need to stay permanent to the major you chose and unintentionally land a career you may eventually hate. It’s also not a good idea to pick a handful of random classes just because you want them, wasting not only your money but the governments as well. The point I’m trying to make is if your unsure of what it is you want out of college but you want the education (plus the career options) you’ll need to sit down and decide if it’s worth it for you. Many succeed in life debt free without college. Some being college drop-outs themselves acquiring better pay than even college graduates. Bill Gates being one the most influential examples of this; On his way to becoming a lawyer just like his father, Gates gets inspired by a magazine clip about Altair computers, calls the Altair computer company about a computer language he (hadnt yet) wrote and boom, a snow ball of hardwork took hold of his life tranforming him into the billionaire we know today. Another great example that hits a soft spot in my own personal life is my oldest brother, Dylan Werner. He was a college student and acquired a degree to become a Firefighter/Paramedic, but he soon realized it wasn’t for him. He left his career job entirely and became an entrepreneur. Ill spare you all the minor details inbetween, but Dylan now is a millionaire, traveling the world teaching yoga and fulfilling his dreams (true story, go check him out https://www.dylanwerneryoga.com/ ). ï ¿ ¼(Photo of Dylan Werner; via Instagram @dylanwerneryoga) The point of the matter is that he built a career for himself without the help of a piece of paper telling him he was fit for the job. College is a major commitment, it can be taxing on all aspects of life, but it can also be fun if you make the right choices and HAVE A PLAN! If you want to be a doctor and you think that will make you happy then go and get that degree! Just know College isn’t for everyone so going off the notion that in order to succeed in life you need a college degree simply isn’t true. Read against the grain, learn from everything, find what it is that makes you happy and stick with it. Sometimes the most unexpected things turn into success, and if college is the thing that makes you happy, then keep making college work for you. But if it isnt, then go and make your own path. Work-Cited Sources https://nces.ed.gov/fastfacts/display.asp?id=372 https://nces.ed.gov/fastfacts/display.asp?id=16 NCES.ED.GOV Is a student demographic survey site that takes numbers from US colleges. They are complied for comparison for studies such as drop out rates, average student loan amounts and other student demographic poles. I am using it in my essay to present the impact college has on the average American and US drop out rates. This site is reliable because is an official .GOV site and is used to provide scientific evidence to share information to educators, parents, policymakers, researchers, and the public. https://www.valuepenguin.com/average-student-loan-debt Valuepenguin is a financial consumer site that concentrates large bites of information to graphs and poles for the daily consumer. They take numbers from anonymous insurances, credit cards, bank accounts and hashes the info into usable data. I am using this site in my essay the same as I am using it as I am using NCES.ED.GOV to provide numbers of the average student loan amounts. The site is reliable because it provides sources for all the information they claim. https://college-education.procon.org/ College-education.procon.org is a nonprofit nonpartisan public charity site that provides non-bias comparison information in the form of Pros and Cons. I am using it my essay to briefly describe the pros and cons of career opportunities for College graduates. The site was declared a Top-Rated Nonprofit for the last 7 years in a row by Guidestar making it a reliable un-biased source. http://blog.bradleygauthier.com/how-college-ruined-my-life/ This is a personal blog by Bradley Gauthier and his life experiences. He gives a few of his insights on his life mistakes, achievements and his advise on how he would do it better if given a second chance. I am using this in my essay to give example how college can hurt rather than help when students don’t plan out college appropriately. Bradley is a real person who has been writing his life experiences since 2009. https://www.dylanwerneryoga.com/ Dylan Werner is an international yoga teacher/certified sky dive instructor/certified rock-climbing instructor/certified firefighter and former band member of â€Å"Question the gas price†. He travels the globe teaching yoga at different highly exclusive master class workshops. I am using him in my essay because of my close blood relation to Dylan Werner and how he chose to educate himself by unorthodox means and found a very successful career without college certification. Gerald G., Cathy B., Russel D., They Say I Say with readings 4th edition, (pg.315) 2018 Crafton Hills, English 010 book required of his 010 English class. The book is a compilation of different writings from many different writers with the goal to help aspiring writers to become better in their writing practice. I am using the book to give a brief example of how college propaganda is introduced to young student at all ages of school life. The book is reliable because of its massive library of given sources. Rebecca D. Cox, The college Fear Factor, how student and professors misunderstand one another. 2011 Crafton Hills 010 English book used by Dr.Elliot in 2017. The book is an instructional read to help Students and teachers come to an understanding of one another and hopefully make college a fun rather than terrifying experience. I am using un-plagiarized information from this book I have learned from my previous semester in English to give personal examples to help those considering college. The book is reliable because of the writers qualification of their PhD on the subject matter.

Earthly vs. Earthy

Earthly vs. Earthy Earthly vs. Earthy Earthly vs. Earthy By Mark Nichol What’s the difference between earthly and earthy? Once upon a time, they were synonymous, but now, though there isn’t exactly a world of difference between the two terms, they have distinct meanings. Earthly is an adjective that refers to life on Earth, as opposed to extraterrestrial or spiritual existence. Earthy, by contrast, though it is superficially similar to earthly in its senses, denotes practicality, simplicity, or roughness, coarseness, or crudeness. Flavor, odor, or texture suggestive of soil, mundane matters and plain styles, and ribald humor are all described as earthy. Synonyms for earthly include earthbound, mundane (itself derived from the Latin word for world), terrestrial and terrene (both the former, a common word, and the latter, rarely employed, are descended from the Latin term for earth), and worldly; these terms, with the exception of earthbound, all relate to nonspiritual matters rather than extraplanetary ones. The noun from which both earthly and earthy developed is itself rich in meaning and has inspired numerous idiomatic phrases, including several that suggest the sense of earthly: Someone described as down to earth is realistic and sensible; a person described as being the salt of the earth is solid and reliable, and an earth mother is one with nurturing qualities, suggesting that she is an extension of the world, which provides all that humans need to live. And if someone says to a friend named Joe, â€Å"Earth to Joe, Earth to Joe,† the expression suggests that Joe is an astronaut in orbit and the speaker is an earthbound person sending a radio message to Joe to remind him that he figuratively needs to return to Earth’s surface and come to his senses. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:How Many Tenses in English?50 Idioms About Arms, Hands, and FingersTreatment of Words That Include â€Å"Self†

Motivation, Stress, and Communication Research Paper

Motivation, Stress, and Communication - Research Paper Example Additionally, the position has the responsibility of staffing and directing a sales team, providing headship towards the accomplishment of utmost profitability and growth in tandem with the vision and values of the company. Furthermore, the individual will have the task of instituting procedures and stratagem to enlarge the client base in the marketing area and contribute to the advancement of training and instructive programs for consumers and account executives. Responsibilities and Accountabilities The individual will have the task of devising a business plan and sales strategy for the assigned areas that guarantee the attainment of the firm’s sales goals and profitability. The individual will be in charge of the performances and development of the account executives. Furthermore, the individual is expected to conduct and coordinate, at individual as well as team level, effectual searches of sales leads and prospects. In line with the company’s development plans, the individual has to prepare strategies aimed at penetrating new markets and maintaining already existing markets. Apart from the harmonization of sales activities, the individual has to perform personalized reviews with all account executives to institute effective communication. This will be in order to gain a clear understanding of training and development requirements, and to provide information in the improvement of Account executives sales and activity performance. He has the task of providing timely feedback of the performance of new products in his market region to the VP of sales. The marketing and sales manager, at the beginning of each month, will hold counsel with all sales persons in his region to establish realistic sales objectives. Consequently, by following the drafted course of action, or making alterations, the individual has to achieve the projected sales. He/she has to monitor the performance of the sales persons in his charge. Additionally, the person has to have a keen understanding of the company’s fiscal data to gain insight on what is happening in the assigned region. The marketing and sales manager will, apart from maintaining a high level of personal motivation, coach, counsel, prop, and motivate sales personnel in the region. Concerning the sales personnel, the manager will monitor their performance comparing it with the previous period’s performance and make suitable resolutions. Concerning products, the individual will bear the task of developing appropriate displays for the products where necessary. He/she also has the duty of handling all complains from customers regarding the products sold. Significantly, the individual must be capable of maintaining continual professional growth, improving sales skills, managerial skills, business skills and product comprehension. Relationships and Roles The Job requires an individual with familiarity of 5 years in sales supervision. The individual should be familiar with technolo gical trends, especially in the gadget field. Broad practice in all facets of SRM is a prerequisite. The individual should bear a confirmed record in managing and heading highly-trained, motivated, successful, and achievement oriented sales force. He/she should further demonstrate strong leadership aptitudes. A strong comprehension of consumer and market dynamics is a requirement, and the ability to thrive in a fast-paced and vibrant market setting. The interested individual should