Child Rearing Essay example - 1495 Words

â€Å"Corporal punishment is the use of physical force causing pain, but not wounds, as a means of discipline.† Definition of Corporal Punishment by Unicef- Educate! Don’t Punish! Awareness Campaign Physical punishment was very common. In the past corporal punishment was by not only applied to children. It was used on adults as well. In England from the Middle Ages whipping was a common punishment for minor crimes. In the 18th century whipping or flogging was a common punishment in the British army and navy. This type of punishment was abolished in England in 1881. (Lambert P.2) From the Middle Ages to the late 20th century children were disciplined with rods or rulers in schools, work and at home. (Lambert P.2 ) After the Bible a lot of†¦show more content†¦The only care is, that it be begun early, and inflexibly kept to till awe and respect be grown familiar, and there appears not the least reluctancy in the submission, and ready obedience of their minds. When this reverence is once thus established, (which it must be early, or else it will cost pains and blows to recover it, and the more the longer it is deferrd) tis by it, still mixd with as much indulgence as they make not an ill use of, and not by beating, chiding, or other servile punishments, they are for the future to be governd as they grow up to more understanding.† (Section 43-46 Modern History Soucebook) Locke believed in maintaining a firm control of the child. He was not an advocate for overly admonishing or beating a child. Locke believed that corporal punishment and negative punishments would hinder a child’s capacity to learn and be educated. He also believed that children’s educational material should directly relate to their station in life. In other word’s full education spectrum would be reserved for the higher class of gentlemen where as the poor would be served in learning a trade. Jean – Jacques Rousseau who wrote Emile also was an advocate for positive reinforcement. He emphasized freedom. Rousseau is viewed as a romantic. Rousseau ‘s belief in natural goodness was in direct opposition to the Puritan belief that people are born with â€Å"Origin Sin†. HeShow MoreRelatedThe Theory Of Child Rearing1130 Words   |  5 Pages1. Dr. John Watson, in his advocation in favor of nurture stated essentially, as we had discussed in some of our class sessions, that his approach to child rearing would have a direct impact on outcomes. It could be argued that child rearing is the one thing that could counter cultural influences as being more impactful. We discussed closed cultures such as those from the east where members work in a collectivist way to benefit society as a whole. Then we have the individualist societies similarRead MoreChild Rearing Controversy973 Words   |  4 Pagesconcepts their own parents used, others seek advice from friends and there are those that read books about parenting. Parents come in various and diverse forms, each approaching parenting in ways as distinct as their personalities. Philosophies on child rearing can be grouped into two styles; authoritarian, authoritative parenting. These two styles are similar sounding, but have nuanced differences. Authoritarian parents hold their children to an exceedingly high level of status and success. In thisRead MoreChild Rearing Practices1359 Words   |  6 Pagesfamilies recognized employment not only as a source of bread and butter but also a factor that indirectly affects the parent -child relationship. There were also certain socialization patterns within the family system that may either promote or hamper the development of prosocial behaviors among preschool children upon analysis of the observed behaviors between the parent-child dyads based on molar activities, interpersonal structures, roles, communication patterns, and parental patterns of behaviorsRead MoreChild Rearing Practices Essay877 Words   |  4 Pageswith their children as they raise them from infants to young adult. Child rearing can be very stressful and confusing if you don’t have an idea of what you’re doing. The importance of child rearing is clearly important. Parents want their children to succeed and grow up to be well-functioning adults. This paper will look into child rearing. Before we get into the child rearing practices, we must first look at what child rearing means and what it is. Here is a definition according to http//www.definitionsRead MoreParenting Styles Of Child Rearing937 Words   |  4 Pagesparenting styles of Child rearing which include, the uninvolved parent, the Authoritarian parent, the permissive parent, and the authoritative parent. Each style has different characteristic that can be beneficial or harmful to a child’s emotional and social development. The first child rearing style is the uninvolved parent which is exactly like it sounds. These parents aren’t engaged with their child and are emotionally detached, they make little to no demands and let their child do as they pleaseRead MoreCulture and Child Rearing Essay1733 Words   |  7 PagesCulture and Child Rearing Practices The purpose of this paper is to express the different ways culture affects child-rearing practices. Culture and child rearing are both essential in child development. Culture and ethnicity can have a deciding effect on the child-rearing techniques that families implement throughout the world. Differences such as methods of discipline, expectations regarding acceptance of responsibilities and transmission of religious instruction will vary among families. TheRead MoreParenting Styles and Child Rearing880 Words   |  4 PagesParenting style is very important in child rearing and can have consequences in the way that a child develops and can have long term effects on children and their personality later in life. Diana Baumrind developed her ideas of parenting styles and their effects by studying 100 preschool children and their parents. Although most of the subjects of her study were Californian middle class European Americans, thus not offering much diversity in her study, the r esults were very persuasive and interestingRead MoreChild Rearing : The Wonder Years1004 Words   |  5 Pages Child Development: The Wonder Years Elizabeth Willis-Satele October 19, 2014 PSYCH 600 Matthew Warren Introduction Child rearing is perhaps one of the most amazing, scary, fun-filled moments in a person’s life. Raising a child requires a lot, from financial to emotional support, which at times can be challenging. There is no definitive line when defining an appropriate way to raise a child, even when times are always changing as well as culturally acceptable methods. In today’s societyRead More Gay Child Rearing Essay1656 Words   |  7 Pagesparents must be most affected by the rearing of the gay parents. Does having gay parents affect a child’s mental health and growth? Can education and socialization be decreased with the presence of gay parents? How could it be possible that children are not affected by having two parents of the same sex? Doesn’t this cause some gender confusion for the child? How can a child develop properly without the experience of both a male and female role model? Will the child be at risk for molestation of a homosexualRead MoreChild Reari ng (19th Century)6310 Words   |  26 PagesDomesticity and Protest: American Women Writers in the Nineteenth Century Wintersemester 2011/2012 PD Dr. Dr. h.c. xxxx On Education and Child Rearing [pic] March 1st, 2012 Annie M. Matrikel #: 2xxxxx Abstract The aim of this paper is to analyse three short abridgments about education and child rearing in the 19th century. In the course of the essay it is to be examined who the writers were and how the texts were written and published.

Analysis Of Walt Whitman s O Captain ! My Captain

O Depression! My Depression! The speaker in Walt Whitman’s â€Å"O Captain! My Captain!† faces a major inner struggle throughout the entirety of the poem, going through a few of the stages of grief, due to the fact that his captain had died. The five stages of grief are denial, anger, bargaining, depression, and finally acceptance, yet the speaker only goes through four of these. It takes three stanzas for the speaker to succumb to the harsh reality that his captain is deceased. Though not much is known about the speaker, we as readers know that the speaker feels a deep connection to this leader. By critically reading this poem, it is blatantly obvious that the speaker is Whitman going through the stages of grief after President Lincoln’s assassination. Before jumping into the poem, looking at the title and author of this poem serves a greater purpose than not. Walt Whitman, born in 1819, was born into a very proud American family. Whitman’s family loved A merica so much that his three brothers were named after presidents of the United States. After President Lincoln was assassinated, Whitman published â€Å"When Lilacs Last in the Dooryard Bloom’d†, about the assassination (â€Å"Walt Whitman†). Though it may or may not be evident while reading, â€Å"O Captain! My Captain!† parallels to Whitman’s earlier poem, on the subject of his sorrow towards Lincoln’s death. In â€Å"O Captain! My Captain!† not a single name is stated, but by having the knowledge of Whitman’s personal life, it is safe toShow MoreRelatedComparison of Whitman and Dickenson Poems856 Words   |  4 Pagesduring the mid 1800 s. New technologies and ideas helped the nation grow, while the Civil War ripped the nation apart. During this tumultuous period, two great American writers captured their ideas in poetry. Their poems give us insight into the time period, as well as universal insight about life. Although p olar opposites in personality, Emily Dickinson and Walt Whitman created similar poetry. Dickinson s Hope is a Thing with Feathers and Whitman s O Captain! My Captain! share many qualitiesRead More Whitmans O Captain! My Captain! And Dickinsons Hope is a Thing with Feathers860 Words   |  4 PagesWhitmans O Captain! My Captain! And Dickinsons Hope is a Thing with Feathers America experienced profound changes during the mid 1800’s. New technologies and ideas helped the nation grow, while the Civil War ripped the nation apart. During this tumultuous period, two great American writers captured their ideas in poetry. Their poems give us insight into the time period, as well as universal insight about life. Although polar opposites in personality, Emily Dickinson and Walt Whitman createdRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesmust be performed and try to devise the work systems that allow their organizations to operate most efï ¬ ciently. The Gilbreths Two prominent followers of Taylor were Frank Gilbreth (1868–1924) and Lillian Gilbreth (1878–1972), who reï ¬ ned Taylor’s analysis of work movements and made many contributions to time-and-motion study.15 Their aims were to (1) break up and analyze every individual action necessary to perform a partic- 26 Jones−George: Contemporary Management, Fourth Edition I. Management Read MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesproviding a voice of reason amidst all the consultancy excitement of seemingly new ways of costing the business world. He has played a similar role in the area of accounting standard setting, both taking forward the British tradition of the economic analysis of financial accounting and, of possibly greater significance, providing some very original analyses of the possibilities for meaningful accounting standardization. With an agenda as rich as this, it is all the more praiseworthy that Michael maintained

Ageing Age Stimulate Suit

Question: Describe about the Ageing for Age Stimulate Suit. Answer: 1: In this context a student named Raymond, who was in the mid 20s, experienced the effect of aging stimulation suit in order to understand the complications or limitations faced by an aged individual with age. The normal physiological changes experienced by Raymond were the problems in walking or any other movement and changes in the grip ability. Moreover, this suit caused impairment of his vision. The most significant problem faced by Raymond was the hardship in walking down and climbing the staircase and the suit changed the bodys coordination. According to Armstrong et al. (2014), evidence reveal that the suit has been designed in such a way that the exoskeleton of the suit is fitted with sensors that monitor the joints such as legs, hips, arms, etc. that provide mechanical resistance. The resistance leads top slowing down of an individual (Aging Simulation slowing down of a Suit (with Raymond and Irene), 2016). Additional to this, Raymond experienced other physiological modifications such as drinking problem, bending problem due to stiffness caused by the attire, dressing problem and also folding his legs while sitting. The observation of the students action reflects that he had reduced tactile perception. His walking was slow due to restriction in the joint mobility. It was also observed that Raymond felt the loss of strength while washing hand and pressing the water purifier due to loss of strength. Moreover, the due to postural weakness, restriction in bending the spine, the student has also been observed to bend side wise to pick up stuff (Rahrer, 2013). The abnormal physiological changes that occurred in this context with Raymond were caused by impairments of the sensorimotor which is also seen in the old age. As stated by Salthouse (2016), the age stimulation suit caused an elevation in the mental load. Thus, the student had uncertainty in the movement, poor perception and fear of falling down especially while riding down the stairs. Moreover, the hearing and vision impairment caused a problem in reading, writing and also caused him to think that the chocolate was not good in taste. According to Pavlov experiment of reflex action is a result of the visual conditioning. This was almost absent in this case, and so Raymond could reciprocate well after the consumption of chocolate (Rahrer, 2013). 2: Whitbourne (2012), with the progression of the age, the physiological changes that occur cause decrease in several functions of the body system. Regarding this context, Mrs. Irene was an aged woman with 86 years of age. As observed Mrs. Irene had many problems associated with her age. The first problem noticed was the complications which she experienced while climbing and walking down the staircase. She reported that climbing and down the stairs causes pain in her knee area which occurred due to loss of strength in her bones and flexibility of her muscles. Secondly, she also experienced spine pain and thus she reported that she takes rest on getting tired. Gordon Hegedus Tam (2013), physical fitness refers to body strength, ability, and resilience. In this case, Mrs. Irene felt like taking rest as she reported due to lack of physical fitness and even she required water to engulf the chocolate which made her swallowing of food easy. The observations show that she has lost the elasticity of the skin, and developed more wrinkles. This happens since in old age the oil glands reduce regarding oil production, making the skin drier. With the advancement in the age, the kidney also reduces in its function. Thus one requires having plenty of water in order to remove the waste more efficiently. This action was applied by Mrs. Irene while consumption of the chocolate (Whitbourne, 2012). When an individual grows old, he or she increases the risk of chronic disease. As it was reported by Mrs. Irene, she underwent few operations such as ovarian cyst, appendix, heart bypass surgery, etc. Mrs. Irene also had a problem in chewing the chocolate due to tooth destruction. As discussed by Baker LeBlanc (2014), the abnormal physiological changes observed in her were decreased in the cognitive development which was revealed from the facts during her interview where she remained lost or confused in answering to any question. Moreover, while eating or walking, she required assistance. This reflects that as like other individuals Mrs. Irena's behavior also changed with the advancement of aging (Aging Simulation Suit (with Raymond and Irene), 2016). 3: There were several aspects which were not as it was expected. The first aspect was that although Raymond was a young individual the pressure of suit made him remain more exhausted than that of Mrs. Irena. Secondly, while Raymond did not like the taste of the chocolate, Mrs. Irena liked the taste of the chocolate. This might be because of a certain psychological factor that developed due to the wearing of the suit. Thirdly, Mrs. Irena found it easier to bend, wearing shoe and cloth than Raymond (Rodin, 2014). Fourthly, according to the record Raymond found it easier to climb the stairs than moving down. He states that although he was physically tired, mentally he was relaxed. While moving down the stairs, he sensed a feeling of fear which probably was due to the load of the suit and restrictions in movement. On the contrary, Mrs. Irena found both the ways difficulty due to a knee problem. Lastly, while reading and writing Raymond experienced more problems due to visionary obstruction than Mrs. Irena. Therefore, he had to keep the book or paper close to him while reading or writing. While Mrs. Irena read and wrote with more ease. As discussed by Armstrong et al. (2014), the consequences reflect the fact that although natural aging leads to several impairments and mutilations, it differs to a great extent from that of technical tools such as age stimulate suit (Aging Simulation Suit (with Raymond and Irene), 2016). References: Aging Simulation Suit (with Raymond and Irene). (2016).YouTube. Retrieved 13 July 2016, from https://www.youtube.com/watch?v=LEfCHrn8grcfeature=youtu.be Armstrong, J., Stone, R., Cox, L. (2014, August). Customer needs extraction using disability simulation for purposes of inclusive design. InASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference(pp. V007T07A046-V007T07A046). American Society of Mechanical Engineers. Baker, J. C., LeBlanc, L. A. (2014). Aging.The Wiley Blackwell handbook of operant and classical conditioning, 695-713. Gordon, T., Hegedus, J., Tam, S. L. (2013). Adaptive and maladaptive motor axonal sprouting in aging and motoneuron disease.Neurological research. Rahrer, A. P. (2013). Designing and Creating the Oregon State Age and Disability Simulation Suit. Rodin, J. (2014). Health, control, and aging.Aging and the Psychology of Control, 139-165. Salthouse, T. A. (2016).Theoretical perspectives on cognitive aging. Psychology Press. Whitbourne, S. K. (2012).The aging body: Physiological changes and psychological consequences. Springer Science Business Media.

Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Example

Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as well call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions have their own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time. This is a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. About Transcom Originated with tea plantations in 1885, TRANSCOM today is one of the leading and fastest growing diversified business houses in the country employing over 10000 people. Not many industrial groups in Bangladesh can claim a history of continuous business pursuits stretching back over 125 years! Initially tea and later jute formed the backbone of the family business. Although these are still part of   the activities and contributing marginally to the overall group turnover. Presently those early industrial ventures have moved over to businesses involving high-tech manufacturing, international trading and distribution, forming strong ties with a host of blue chip multinational companies. We will write a custom essay sample on Integrated Marketing Communications of Transcom Beverage Bangladesh specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Integrated Marketing Communications of Transcom Beverage Bangladesh specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Integrated Marketing Communications of Transcom Beverage Bangladesh specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In recent years, TRANSCOM has emerged as the largest media house in Bangladesh. Transcom Beverages Ltd Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. TBL owns and operates modern plants in Dhaka and Chittagong for bottling the renowned soft drink brands such as, Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Pepsi Diet and 7UP Light. The company is emerging with the motto to deliver sustained growth in Bangladesh and move towards dominant Beverage Company, delighting ; nourishing every Bangladeshi, by best eeting their everyday beverages needs ; stakeholders by delivering performance with purpose, through talented people. 2009 has been an amazing year for TBL, winning several spectacular awards as PepsiCos exclusive bottling partner in Bangladesh. For its extraordinary and outstanding venture through excellence TBL has been rewarded with several prestigious national and international recognitions. Pic: Products of Transcom Beverage The basic tools used to accomplish an organization’s communication objectives are often referred to as the promotional mix. These tools include: * Advertising – any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor * Direct marketing – communication directly with target customers to generate a response and/or transaction * Interactive/Internet marketing – communication through interactive media such as the Internet, CD-ROMS and kiosks. Sales promotion – marketing activities that provide extra value or incentives to sales force, distributors, or consumers to stimulate immediate sales * Publicity/Public Relations – Publicity is a form of non-personal communication not directly paid for or run under identified sponsorship. Public relations is a management function which executes programs of action to earn public understanding and acceptance an enhance the image of the company. * Per sonal Selling – person-to-person communication between a seller and buyer. Transcom Beverage’s Promotional mix: Advertising Transcom use both Television Commercials and print ads for their advertisement. They also use billboard and radio as a tool of advertising. Transcom beverage advertise its most two renowned brands in Bangladesh – Pepsi and Seven Up. Mountain dew is also used in advertisement, but no such ad is particularly made for Bangladeshi target people only. But Advertisement of Pepsi and Seven Up is prepared targeting Bangladeshi people and by Bangladeshi IMC agencies. Currently, Asiatic 360 is the agency doing the advertisement for Transcom Beverage. TVC 7-Up: The TVC shown below is for 7up. The ad is promoting the newly launched go pack at that time of advertisement campaign. They also has TVC of 7 up with the tagline †Give freshness of life to your mood†: Pepsi: Pepsi endorse two famous Bangladeshi Cricketer Mashrafe bin Mortoza and Sakib Al Hasan for TVC. One TVC campaign has the tagline â€Å"If there is thrist everything is available† and the other one focus on Sakib’s special shot super scoop. Print Ad: Transcom only publish print ad when there is some special event like Eid aor World Cup (Where they partner) or when there is some promotional offer is going on. Pic: 7-up print ad Interactive/Internet marketing Transcom do participate in interactive promotional campaign. During world cup cricket 2011, they had a dedicated website to communicate with its customers who are cricket fan. There the fan could post their comment as well. The website was made with wallpapers and other stuffs of its endorsed celebrity Mashrafe, Sakib and Tamim Iqbal. The website domain is www. pepsichangethe gamebd. com. Pepsi is also using Facebook as a tool of interactive communication recently: Sales promotion Transcom has organized huge promotional campaign during World Cup Cricket 2011. By consuming Pepsi consumers got the chance to visit final match of World Cup. Apart from that they won many attractive prizes through that proportional campaign. The campaign was held by providing a hidden number inside the cap of the bottle. The number then has to be text messaged to a certain number. Then the group of highest ssm sender got the chance to participate in a cricket game competition. Through that competition they got the chance to win nattractive prizes. Pic: Winner of Final match ticket Pic: Other prize winner of the world cup campaign Pic: Collection Card for all consumer Transcom also arrange university based adventurous promotional campaign for its Mountain Dew Brand. Transcom’s team goes to different universities an involve students in that promotional campaigns where participants have to show some adventurous skills. Pic: News on Promotional campaign at DU Transcom Beverage provide free cutouts to its distributors to promote the retail sellers shop as well their brand. For example, here is a enhanced board of 7-up in a retail shop: Public Relation Transcom spent a lot for public relation. Global Pepsi became the drinks partner of World Cup Cricket this year and thus Transcm also took part in public relation in this regard. Pepsi is also the official beverage partner of Bangladesh National Cricket team. Pic: Transcom and BCB signing Ceremony Transcom beverage also sponsor some local cricket events. Transcom provided the opportunity to its consumer to take photographs with WC trophy. Mountain Dew of Transcom was the proud sponsor of Muhit- the second person of Bangladesh to reach the peak of Mount Everest. Pic: Mountain Dew Sponsoring Muhit- the Everest winenr

Eastboro Corporation

Eastboro Corporation STATEMENT OF THE PROBLEMAlthough this case presents several different issues to consider, the underlying problem is the correct implementation of Eastboro's dividend policy. Eastboro was founded as a manufacturer of machine parts, and has traditionally paid a fairly substantial dividend. However, in recent years, the core focus of the company has shifted toward technology in the fields of computer-aided design and manufacturing, highlighted by its latest development, Artificial Workforce.This shift in the focus of Eastboro has brought about some financial changes as well. With revenues falling, they have missed two quarters' worth of dividend payments, and have promised to try to begin repayment of them by the end of 2001. However, to do this, they may need to borrow money, not only in 2001, but in the next several years. Eastboro has always been debt averse, so this is an unsettling prospect for them. There are several options being discussed, such as a zero-dividend payout, a 40% p ayout, and a residual payout policy.Father's Little DividendThis major issue, as well as what direction the firm is going, and whether that corresponds to the wishes of current shareholders are the main issues needing to be addressed by Ms. Campbell.FACTSCurrent dividend policy = 40%Attacks on World Trade Center and Pentagon occurred one week priorStock has fallen 18% since attacksFirm has committed itself to resuming dividend payout, presumably in 2001Potential name change to Eastboro Advanced Systems International, Inc.Rated as an "A" company by Value LineRecent decline in net revenues and profit marginsFuture international growth is expectedInvolved in high cyclical environmentGDP expected to fall from 4% to 1.6%Largest % of individual investors are focused on retirement needsLargest % of institutional investors are value-orientedManagement expects growth of 15%CAD/CAM and...

5 Ways to Chart Display Your Family Tree

5 Ways to Chart Display Your Family Tree While tracing your ancestry back as far as possible is fun, its even better when you can present the findings in a handsome family tree chart. From hand-drawn genealogy charts to computer-generated ancestor trees, there are many different ways to chart and display your family history. Create It Yourself If you want to create something personal and your family is fairly small, consider creating your own family tree. You can draw the basic connections in a line-and-box format, or get more creative by embellishing with vines, flowers, etc. You can also display the family in an actual tree format, using the roots for descendants and leaves (or apples) for the ancestors. Cant draw a straight line? Try  a flowchart or diagramming program to create any chart you can imagine. Branch Out With Software While most genealogy software programs offer basic computer-generated family tree charts, you can get even better results by taking advantage of add-on programs. For example,  Legacy Charting Companion  expands the charting capabilities of the Legacy Family Tree program, allowing you to create and print a variety of ancestor, descendant, hourglass, fan and bowtie charts ranging in size from  8.5-by-11-inch  printouts to 9-foot displays.   Use a Chart Printing Service If you want a pretty family tree chart without having to deal with designing and printing, try one of the many Family Tree chart printing services that specialize in printing large family trees in both color and black and white. Some, such as Family Tree Illustration will custom design a chart for you, while others allow you to select from a number of different formats. Some require a family tree file in GEDCOM format, but some work from your own handwritten family tree. Perfect for family reunions and large frames, charts can usually be printed in large format. Pre-Printed Charts Make it Simple From basic pedigree charts to elaborate, rose-covered fan charts, pre-printed genealogy charts make it easy to display your family tree in style. A number of simpler family tree charts are available for free download online.  Other, more elaborate family tree charts are available for purchase from various vendors. Designer Family Trees If youre looking for something a little fancier, innumerable calligraphers and artists can render your family tree on vellum or parchment with hand-drawn letters and elaborate designs. For example, Marie Lynskey charges anywhere from $150 for a simple four-generation family tree lettered on parchment to more than $1500 for an illustrated family tree with numerous generations displayed on vellum. Park City, Utah-based artist Saundra Diehl turns dull family tree charts into a work of art, using watercolor and pen and ink to create a custom watercolor painting of your family tree on aged parchment.

World War II Through the 1970s Assignment Example | Topics and Well Written Essays - 1500 words

World War II Through the 1970s - Assignment Example The war officially started in 1939 with the formation of two global military fronts, the allies and the axis. Most countries had no choice but to join either of the two military alliances. It was by far the most globally widespread war ever fought in the history of mankind. The European conflict was already heating up during the 1930s that ultimately resulted in German invasion of Poland in Sep 1939 and inevitably marked the onset of the Second World War. Adolf Hitler was a major figure that influenced the course of the war and proved to the mastermind behind the German’s plan of world domination. Therefore, Axis alliance was mostly led by the Germans with major contributions from Italy and Japan. Poland, France, British Empire, Soviet Union and later on US mainly constituted the Allies front. US initially avoided being part of this power clash but had no option but to counter attack after Japan bombers drop havoc over Pearl Harbor. (Payment 2004). During 1930s to 1970s, the p eriod is full of major historical events but two of them had a major influence on America’s current politics, economy, culture and society. These include the mentioned incidence of Pearl Harbor and later US atomic bomb explosions over the two populated cities of Japan. Pearl Harbor and Atomic Bombs The attacks on Pearl Harbor proved to be the decisive event that prompted US to finally involve in the bloodshed of the world war. However, going into the war turned out be politically and strategically beneficial as it helped US to emerge as a superpower on the global canvas. Soviet Union was the other force that gained immense power during the war period, thus, a clash between these two super powers was displayed in the form of cold war that had a great impact on political, social and economic front of America. Incidence of Pearl Harbor can be argued as one of the major underlying factor in stirring these future events. Moreover, dropping of nuclear bombs on the two cities of Jap an by the American planes that killed thousands of people in an instance turned out be a major blow. It gathered huge criticism and induced massive uproars regarding the use of nuclear weapons but it also put an end to six year long war. It had a great political as well as social impact. Even today, it remains as a black mark on the history of United States. Arguably, that event influenced many US policies that include a solid stance on global nonproliferation of nuclear weapons. US reluctance During the development of European conflict in the late 1930s, America maintained its stance of isolationism. Few reasons for such apathy can be deduced. First of all the great depression during the 1930s discouraged the US from participating any distant conflicts that would add burden on the economic front. Secondly, they were reluctant to enter the emerging war after the lessons learned from the aftermath of the First World War. A committee in the senate had already blamed war profiteers or â€Å"merchants of death† for American entry into the World War I. Several neutrality acts were passed during the late 1930s to ensure similar mistake is not repeated under the current situation. (Wittkopf et al 2002). Women in the World War American women played a major role in winning the World War II. Their contributions came in many forms. War demanded utilization of all country resources such as labor in the factory to produce military supplies, troops to fight for country’s cause. American women served all these purposes, more efficiently than anticipated. They also contributed as nurses, taking care of the wounded by serving in the Red Cross. The whole

Case study Assignment Example | Topics and Well Written Essays - 1000 words - 7

Case study - Assignment Example However, the author also notices that there are situations that fixing may not be a good option, when the employee shows disinterest in the duties and underperforms, this may affect the other employees performances and the department or company’s position (46). In this case, firing is the better option. An effective employment termination plan should include these three key things. First, the plan should have a way that prevents the employee from seeking delay or postponement of the process by seeking help from the authority above the immediate manager or to other departments (52). This is avoided by having the communication about the termination received and supported by the supervisors above you and other departments such as human resource approval. Secondly, the plan should include activities immediately to secure the companys assets that were under the employee (53). This is done through change of passwords, repossession of rights and materials and escorting of the terminated employee to make sure he or she leaves the compound as fast as possible. The third requirement of the plan is to have administrative support and presence in the termination process (55). This helps to have a witness and to indicate that the decision has been made with the involvement of all the administrat ion. Underperformance in any business is costly and brings the company down in an effort to reach their goals. This is the main reason the managers should always monitor the employees’ performance and make decisions related to fixing or firing employees. Some employees however may try to rationalize their underperformance. First, the underperforming employees may appear to follow the example of another employee who underperforms and the company or the manager does nothing about it (46). They, therefore, feel that the level of performance demonstrated by this employee is acceptable. Secondly, the employees may use the

The novel Lord of the Flies by William Golding Essay Example for Free

The novel Lord of the Flies by William Golding Essay The novel Lord of the Flies by William Golding is a political satire on society. The butt of the satire is civilization at the time of the second world war. During this era, a civilized society goes to war and obliterates, maims, and kills. In this novel, Golding depicts destruction, killing, and fear as evil in the heart of man, and uses irony to elaborate on this theme. The novel begins with a plane crashing on an uninhabited island. We are not told the reason for this, but we can assume the crash was a result of events associated with World War II. The survivors of the crash are a group of boys who we know little about prior to the crash. The group of boys then attempt to create a functional society by using a system of rules and a chief. The story then revolves around the breakdown of the boys society. Piggy and Ralph meet up with each other after escaping from their shot-down plane. A large scar was made by the crashing plane in the untouched jungle, symbolizing the first of mans destruction on the island. A war is going on in the outside world, and now for the rest of the book, everyone on the island will be isolated from the real world and put into their own world. Throughout the book we are told of the scar, and it is clear to understand that the scar symbolises mans destruction and destructive forces The island is ultimately a natural environment untamed by man that holds the resources for the boys survival parallel to other life on the island. Golding tries to convey the island like a cage confining the boys and isolating them from the rest of the world. We are told in the story that no boy could reach even the reef over the stretch of water. This shows us that the reef is like a boundary that cannot be crossed by any inhabitant on the island. A major factor stopping the boys getting even close to the reef is between the beach and the reef: the snapped sharks waited. This information helps us comprehend there is no way out. Another device Golding uses to emphasise the boys isolation is metaphors the miraculous throbbing stars. The stars help us understand the boys isolation as they are surrounded by mystery and speculation but their reality can never be found because they are so far away and out of reach. We are told the boys response to this situation is that they were gradually made accustomed to these mysteries and ignored them. Even though the mysteries are ignored, this does not mean that they do not exist or does it? : Sometimes land loomed where there was no land. This shows us that however tangible some of the mirages may seem, they are not necessarily real. The island is not an obvious character or type of life but it demonstrates human qualities and characteristics through its description. The way Golding brings the island to life is mainly through personification and metaphors: The great rock loitered. The wind roared. A thunderous plume leapt half way up the mount. Sending at last an arm of surf up. This language help us visualize the island as a character more powerful than any life on the island, but it has different capabilities and communicates as a force opposed to a physical presence. Near the beginning of Lord of the Flies we can see the island as a paradise: The water was warmer than blood and the temperature even though a little hot is generally comfortable. Which shows us how generally the boys were happy on the island. This gives us an optimistic view towards the book: the air was bright. Later on the mood changes to a darker more cynical mood, which warns us of trouble to come. The sun transforms from a warm presence to an angry eye. This device Golding uses warns us in chapter nine that tension is rising between Jack and Ralph: Revolving masses of gas piled up the static until the air was ready to explode. Throughout Lord of the Flies Golding uses surrounding conditions to reflect the mood on the island. This device helps the island become integrated into the story as a character. The boys in the difficult situation they are presented with have different reactions to their surroundings. Their first experiences with the island prove to show a foreign unfriendly environment: All round him the long scar smashed into the jungle was a bath of heat. The metaphor bath of heat shows the area around the boys is humid and the destruction may be a message about how humans are in the centre of our planets destruction. This situation because it is so extreme brings out the boys characters immediately and shows their ability to cope with the situation. Ralphs first reactions are casual as he pays little attention to his surroundings, which may indicate he may not understand what is happening at this stage. He could also feel the island poses little threat to him and is in a safe environment. Piggy, however, seems to understand how serious his situation is and feels unsafe on the island we can see this from his attempts to start a conversation with Ralph and he makes suggestions to deal with the situation. I suppose well want to know all their names. At the end of Lord of the Flies the island is burning down and Ralph is being hunted down. The fact that the island is burning down could be suggesting the only thing we are going to achieve is the destruction of the planet if we keep on fighting and developing weapons of greater power. The boys near the end of the book describe the surrounding events as a game. This could be telling us that wars and destruction in modern society are just considered a game but really they are destroying our lives and people are dying. So when the boys were taken off the island the question arises were they really rescued, or just moved to the real world to aid the destruction of our planet. The irony of the final chapter can be viewed either way about if the boys were really rescued.

An Analysis Of British Literature Essay -- essays research papers

An Analysis of British Literature Death is inevitable and what happens after death will always be a mystery to the living. For this reason, the afterlife has always been a topic which artists have chosen to explore in their works. Throughout the chronology of British literature, artists have used society's views as a basis to examine the afterlife, and look at it in new ways. The afterlife has been a theme in British Literature from the Anglo-Saxon period of Beowulf to the twentieth century writings of Dylan Thomas. The mysteriousness of the afterlife makes it a topic which artists will always be eager to analyze. During the Anglo-Saxon Period which lasted from 449 AD to 1066 AD, the popular belief of the times was that a person's life was predetermined by Wyrd, the Old English word for fate, and there was nothing which the individual could do to change his destiny. The most famous writing from this epoch is the epic poem Beowulf. Beowulf, the main character, had no fear of the evil monster Grendel because he believed "Grendel and I are called/ Together," by fate. He also displayed his faith in the beliefs of society when he told Hrogthgar "Fate will unwind as it must." When Grendel died, the soldiers "had no semse of sorrow, felt no regret for his sufferings," because they believed Grendel was destined to die, and there was no way to defy destiny. They also did not pity Grendel because they considered him to be entirely evil because it was his fate. The Anglo-Saxon's strong belief in fate led to them not fearing death as much as during other times periods in British Literature. Beowulf's strong belief in fate was a reflection in the society's pagan belief in fate. Due to the fact that the society at the time of Beowulf was pagan, they did not believe in the afterlife. The Christian revision to Beowulf illustrated a different outlook on death and the afterlife. When monks were copying the story, they realized it dealt with pagan ideals, and they incorporated Christian ideals into the text. The monks included the concept God was the ultimate one who controls fate. This was shown when Beowulf told Hrogthgar "God must decide/ Who will be given to death's cold grip." The monks also inserted the idea that there is an afterlife. When... ... in the afterlife. Throughout the chronology of British literature, artists have presented many different perspectives on the afterlife. There are views which I agree with, and there are views which I don't agree with. One of the ones which I support is John Donne's idea of death not being a terrible thing because it leads to the afterlife which is a better place. I support this idea because I have been raised in a rather religious family, and it has been instilled in me that death is not bad, and there is an afterlife to go to. I also agree with the ideas in "Ulysses" and "Do Not Go Gentle Into That Good Night" that one should struggle to make the most out of his life and to make it meaningful. This idea is very appealing to me because I believe a person should always attempt to make the most out of what he/she is given, and it is important to never give up. While I don't agree with the poems which state that there isn't an afterlife, analyzing and thinking about them has been valuable for me because it has forced me to consider my views, and to build up a stronger support of my views to counter the ideas presented in these poems.

Data Flow Diagram

mywbut. com Data Flow Diagrams (DFDs) 1 mywbut. com Specific Instructional Objectives At the end of this lesson the student will be able to: †¢ †¢ †¢ Identify the activities carried out during the structured analysis phase. Explain what a DFD is. Explain why constructing DFDs are important in arriving at a good software design. †¢ Explain what a data dictionary is. †¢ Explain the importance of data dictionary. †¢ Identify whether a DFD is balanced. Structured Analysis Structured analysis is used to carry out the top-down decomposition of a set of high-level functions depicted in the problem description and to represent them graphically.During structured analysis, functional decomposition of the system is achieved. That is, each function that the system performs is analyzed and hierarchically decomposed into more detailed functions. Structured analysis technique is based on the following essential underlying principles: †¢ †¢ †¢ Top-down de composition approach. Divide and conquer principle. Each function is decomposed independently. Graphical representation of the analysis results using Data Flow Diagrams (DFDs). Data Flow Diagram (DFD)The DFD (also known as a bubble chart) is a hierarchical graphical model of a system that shows the different processing activities or functions that the system performs and the data interchange among these functions. Each function is considered as a processing station (or process) that consumes some input data and produces some output data. The system is represented in terms of the input data to the system, various processing carried out on these data, and the output data generated by the system. A DFD model uses a very limited number of primitive symbols [as shown in fig. 5. 1(a)] to epresent the functions performed by a system and the data flow among these functions. 2 mywbut. com External Entity Process Output Data Flow (a) Data Store number readnumber validatenumber data-item valid number (b) data-item readnumber validatenumber validnumber number (c) Fig. 5. 1 (a) Symbols used for designing DFDs (b), (c) Synchronous and asynchronous data flow Here, two examples of data flow that describe input and validation of data are considered. In Fig. 5. 1(b), the two processes are directly connected by a data flow. This means that the ‘validate-number’ process can start only after the ‘readnumber’ process had supplied data to it.However in Fig 5. 1(c), the two processes are connected through a data store. Hence, the operations of the two bubbles are independent. The first one is termed ‘synchronous’ and the second one ‘asynchronous’. Importance of DFDs in a good software design The main reason why the DFD technique is so popular is probably because of the fact that DFD is a very simple formalism – it is simple to understand and use. Starting with a set of high-level functions that a system performs, a DFD model 3 mywbut. com hierarchically represents various sub-functions. In fact, any hierarchical model is simple to understand.Human mind is such that it can easily understand any hierarchical model of a system – because in a hierarchical model, starting with a very simple and abstract model of a system, different details of the system are slowly introduced through different hierarchies. The data flow diagramming technique also follows a very simple set of intuitive concepts and rules. DFD is an elegant modeling technique that turns out to be useful not only to represent the results of structured analysis of a software problem, but also for several other applications such as showing the flow of documents or items in an organization.Data dictionary A data dictionary lists all data items appearing in the DFD model of a system. The data items listed include all data flows and the contents of all data stores appearing on the DFDs in the DFD model of a system. A data dictionary lists the p urpose of all data items and the definition of all composite data items in terms of their component data items. For example, a data dictionary entry may represent that the data grossPay consists of the components regularPay and overtimePay. grossPay = regularPay + overtimePay For the smallest units of data items, the data dictionary lists their name and their type.Composite data items can be defined in terms of primitive data items using the following data definition operators: +: denotes composition of two data items, e. g. a+b represents data a and b. [,,]: represents selection, i. e. any one of the data items listed in the brackets can occur. For example, [a,b] represents either a occurs or b occurs. (): the contents inside the bracket represent optional data which may or may not appear. e. g. a+(b) represents either a occurs or a+b occurs. represents iterative data definition, e. g. {name}5 represents five name data. name}* represents zero or more instances of name data. represe nts equivalence, e. g. a=b+c means that a represents b and c. {}: =: /* */: Anything appearing within /* and */ is considered as a comment. 4 mywbut. com Example 1: Tic-Tac-Toe Computer Game Tic-tac-toe is a computer game in which a human player and the computer make alternative moves on a 3? 3 square. A move consists of marking previously unmarked square. The player who first places three consecutive marks along a straight line on the square (i. e. along a row, column, or diagonal) wins the game.As soon as either the human player or the computer wins, a message congratulating the winner should be displayed. If neither player manages to get three consecutive marks along a straight line, but all the squares on the board are filled up, then the game is drawn. The computer always tries to win a game. display Tic-Tac-Toe Software 0 move Human Player (a) displayboard 0. 1 validatemove 0. 2 game move board result checkwinner 0. 4 playmove 0. 3 (b) Fig 5. 2 (a), (b) Level 0 and Level 1 DFD for Tic-Tac-Toe game described in Example 1 5 mywbut. comIt may be recalled that the DFD model of a system typically consists of several DFDs: level 0, level 1, etc. However, a single data dictionary should capture all the data appearing in all the DFDs constituting the model. Figure 5. 2 represents the level 0 and level 1 DFDs for the tic-tactoe game. The data dictionary for the model is given below. Data dictionary for the DFD model in Example 1 move: display: game: board: result: integer /*number between 1 and 9 */ game+result board {integer}9 [â€Å"computer won†, â€Å"human won† â€Å"draw†] Importance of data dictionaryA data dictionary plays a very important role in any software development process because of the following reasons: †¢ A data dictionary provides a standard terminology for all relevant data for use by the engineers working in a project. A consistent vocabulary for data items is very important, since in large projects different engine ers of the project have a tendency to use different terms to refer to the same data, which unnecessary causes confusion. The data dictionary provides the analyst with a means to determine the definition of different data structures in terms of their component elements. Balancing a DFD The data that flow into or out of a bubble must match the data flow at the next level of DFD. This is known as balancing a DFD. The concept of balancing a DFD has been illustrated in fig. 5. 3. In the level 1 of the DFD, data items d1 and d3 flow out of the bubble 0. 1 and the data item d2 flows into the bubble 0. 1. In the next level, bubble 0. 1 is decomposed. The decomposition is balanced, as d1 and d3 flow out of the level 2 diagram and d2 flows in. 6 mywbut. com (a) Level 1 DFD (b) Level 2 DFD Fig. 5. 3: An example showing balanced decomposition 7

Freshman English Paper Oliver Sacks

English Wednesday April 4, 2012 â€Å"Perspective Matters† As children, we learn that there are five human senses: sight, sound, taste, smell, and touch. Upon reflection and memory, I realize that sight is always listed first in the list of senses. It may just be a reflex or a habit to do so, or maybe it’s just human nature to place high emphasis on sight. Sight is taken for granted by most of us, and when we encounter non-sighted individuals, we have an emotional and physical reaction that we’re relieved the non-sighted cannot see.Reading Oliver Sacks’ case â€Å"To See and Not See†, about a man named Virgil, gives me a new and interesting perspective on blindness. I have a friend who is partially deaf. She and I communicate with visual cues and our communication is helped by the fact that she can hear some sound and can read lips. In contrast, I cannot say I have had an occasion to spend time with a non-sighted person. While reading about Virgil, however, I felt that I was given an opportunity to learn about the life of someone who lives in a world of only four senses.Virgil was born with sight, he briefly lost it at the age of 3 while ill, and at age 6 developed cataracts which blocked his vision and made him functionally blind. The life he lived was a modest one. He â€Å"had a steady job and an identity, was self-supporting, had friends, read Braille papers and books†¦ Life was limited but stable in its way. † (112) He accepted his blindness as simply part of his existence; Virgil’s life was imbued with passivity. At the age of 47, Virgil became re-acquainted with an old girlfriend named Amy. Their relationship evolved into a committed one within 3 years.With Amy’s insistent encouragement, Virgil assented to have surgery to remove one of the cataracts, despite his family’s misgivings over the disruption to his already stable life and identity as someone who is blind. There is a distillatio n of Virgil’s state of being; as I see it, his life is not his own, other people are making choices for him, and he is not asserting himself. Amy and his mother have strong opinions about if he should live with sight or without sight. Virgil himself sits, waiting for them to make a decision about his destiny.And so began Virgil’s passive journey into seeing – again. Virgil’s situation is not unlike Greg’s from Sacks’ case â€Å"The Last Hippie. † While Virgil was about to regain his vision, Greg, by contrast, was losing his; the result of a stealthy tumor slowly stealing his sight. But Greg, like Virgil, initially had concerns when confronted by his differently sighted future. For Greg, he accepted the explanation of his swami about the loss of his vision being due to â€Å"a deeper spirituality, an inner light. † He was â€Å"an illuminate,† a great honor. 43) This explanation pacified him about his vision, as it also b rought him to a deeper spirituality. Despite their concerns, both Greg and Virgil came to accept their destiny being written by other people in their lives. Amy brought Virgil to her ophthalmologist who reviewed his case and ascertained that the old diagnosis of retinitis pigmentosa may not have been accurate and he agreed to operate. Before the surgery, Virgil â€Å"could still see light and dark, the direction from which light came, and the shadow of a hand in front of his eyes†¦Ã¢â‚¬  (108) Dr.Hamlin did the cataract removal on his right eye, inserted a new lens implant and after the bandage came off, Virgil could see but only after hearing the surgeon speak to him to attract his attention. The first thing that Virgil saw was not concrete or a firm image, but light, motions and colors. This was only a brief indication of the tangled web of sight that was ahead. Sacks states: â€Å"Everyone, Virgil included, expected something much simpler. A man opens his eyes, light ente rs and falls on the retina: he sees. though there had been a careful surgical discussion of the operation and possible postsurgical complications, there was little discussion or preparation for the neurological and psychological difficulties that Virgil might encounter. † (115) While reading about Virgil, I have to come reflect more upon myself and the sense of sight. Very recently, I was diagnosed with early-onset glaucoma. I received this news from my doctor with heightened emotion and anxiety about what I would do if I lost my vision. I am lucky that my doctor immediately did a procedure to stop the progression of the glaucoma and keep my vision at its current state.I try to put myself in Virgil’s place and have become more empathetic to him and his particular circumstance. I think of my friend who is partially deaf; she says she wouldn’t change it for anything; it is who she is. Is Virgil conflicted about his identity now that he can see? When Dr. Sacks meets Virgil, Sacks is struck by the way he acted; that Virgil was exhibiting behavior of someone who looks but does not grasp the full picture. He is â€Å"mentally blind† or the definition of agnosic – the partial or total inability to recognize objects or persons by use of the appropriate sense – in Virgil’s case, the sense of sight.For example, he sees in pieces: notices facial features, not a composed face. Virgil still continues to use the actions of a blind person for everyday living, having Amy, now his wife, to establish lines for him to walk from room to room in their house. He even says he finds walking â€Å"scary† and â€Å"confusing† without touch, without his cane. (120) Virgil is dealing with being disrupted by massive changes: having surgery and getting married. The confusion he feels about walking without his cane is understandable.The cane was his support for a basic of life; another aspect that is taken for granted, putting on e foot in front of another. Virgil’s independence is being encroached upon and there is an erosion of confidence in his abilities that were part of his identity as a sightless person. Additional aspects of his new life were just as jumbled, as disconnected. Virgil couldn’t identify his cat and dog without touching them while visually investigating them. He’s confused by distances, light, sizes, angles and perspectives. Sacks says that â€Å"Virgil was blinded for a minute, until he put on a pair of dark-green sunglasses.Even ordinary daylight, he said, was too bright for him, too glary, he felt that he saw best in quite subdued light. † (131) During the initial testing Sacks’ conducted with Virgil, they went to a zoo for an outing. Virgil was only able to make out an animal by either the way it moved or by specific visual features, such as height. His heightened sense of hearing was noticed when he heard the lions roaring in the distance. He had a request to touch an animal, and was able to examine a statue of an ape. When he touched the statue, â€Å"he had an air of assurance that he had never shown when examining anything by sight†¦. emanding that he renounce all that came easily to him, that he sense the world in a way incredibly difficult for him and alien. † (132-33) Virgil’s non-sighted and sighted worlds joined briefly in the moment when it became apparent he could visually identify more features of the ape only after touching the statue. In Virgil’s journey to see again, he appears to be finding his way by adapting his skills from his past life to his current existence. There must have been a necessity to do so, so as to bridge the gap and to glue together who he was with who he is, and who he is going to be.Otherwise, I could see the confusion, disruption and erosion of independence would become overwhelming to Virgil and could therefore stymie any potential for improvement after the upcomi ng second surgery. Virgil was experiencing periods of severe visual fatigue and spontaneous distorted vision. The fatigue was understandable; his visual system was weak and unstable, not yet practiced and strong. The periods of distorted vision that lasted for hours or days were not as easy to understand, and therefore more of a worry.The continuation of the distorted vision became apparent with displays of what Sacks calls psychic blindness: â€Å"speaking of seeing while in fact appearing blind and showing no visual behavior whatever. † (136) He exhibited another type of withdrawal of sight, emotional, as well. When his family came to town for his wedding, Virgil began to need Amy to lead him around due to blurred vision. His family did oppose the surgery and despite the verity even then they did not believe he could see. Virgil’s emotional withdrawal of sight only ended after his family left post-wedding.Virgil was treated by his family as his former self instead of as his current self; his past passivity returned and he gave them what they wanted: Virgil as a blind man. His current visual identity must have felt threatened. Due to Virgil’s unpracticed and weak visual state, â€Å"that either neural overload or identity conflict might just push him over it. † (138) After the surgery on Virgil’s left eye revealed that his acuity was the same as the right eye, there was some improvement but not as much as had been hoped for. He was able to focus somewhat better and was able to go back to work after the 2 months since the first surgery.Massage therapy was different for him now that he could see his clients. In order to do his job comfortably, he had to close his eyes and function as a non-sighted person. This experience for Virgil made him revert to functioning as blind rather than sighted, continuing his identity confusion. His continuing experiences for the next few months were memorable: experiencing the holidays with sigh t, seeing his family and home in Kentucky, seeing the ballet with Amy. He interacted with his family while exhibiting visual behaviors, a big step towards change for Virgil. The change was arrested by his becoming critically ill with pneumonia.The result of the illness was lack of oxygen to brain, and Virgil’s vision was receding. He acted as though he could see even when he couldn’t; by reaching for things but saying he could not see. Sacks indicates â€Å"This condition – called implicit sight – occurs if the visual parts of the cerebral cortex are knocked out, but the visual centers in the subcortex remain intact. † (146) At this point for Virgil, he is now experiencing even more change; after his health improves and he leaves the hospital, he is attached to an oxygen tank which leaves him unable to work, and therefore having to move from his home.Of course, these changes have an effect on Virgil’s visual and emotional states, as they wou ld on anyone. Virgil is now blind – again. Even though Virgil has rare moments of minimal sight, he has returned to functioning as a non-sighted person. After the all too-human reaction of rage, Virgil himself has expressed an acceptance of his visual situation. Sacks notes, â€Å"Virgil for his part, maintains philosophically, ‘These things happen. ’† (151) As Virgil says, things do happen. My friend lost her hearing as a toddler; I will be losing my vision and prepare myself for this inevitable future.All of us deal with these stages of life and envelop them into ourselves, our identities. There are different definitions of perspective: point of view; representation of objects as they might appear to the eye; a mental view or prospect. To apply them all to Virgil is to see him as he should be seen, without a need to change him and to accept him with and without sight. Works Cited Sacks, Oliver. An Anthropologist on Mars: Seven Paradoxical Tales. New York : Vintage, 1996. Print. —. â€Å"The Last Hippie. † An Anthropologist on Mars: Seven Paradoxical Tales. New York: Vintage, 1996. 42 – 76. Print.

Technology Implementation

Technology Implementation Project Plans PAGE PAGE 3 Technology ImplementationTechnology Implementation PaperAugust 8, 2007Technology Implementation: Management RecommendationsBurney Productions is considering upgrading technologically through the purchase of new software and hardware that will enhance profits, reduce overhead, and improve the organization ability to meet customer satisfaction and needs. Furthermore, the implementation of the new technology services can be added with little or no financial impact. Management and many of the staff members within the organization believe that technological changes are necessary in order for the organization to remain competitive. While others believe that the upgrade is not needed and is an unnecessary expense. In order to determine the technological needs and implementation of successful changes, management is presenting the following recommendations concerning the project plans, implementation plans, related training, and the support strategies.Introduction of any change w ithin an organization can be a catalyst for disruptions and resistance, creating disharmony and decreasing efficiency.ERP- Vendor Evaluation Services, Gap analysis and ...The goal of technological change is usually the desire to increase value and improvement within the organization. Information technology systems have the capacity to hold and analyze a great deal of information, to make retrieval of customer information more quickly, and add value to the data, which is stored among other benefits. However, the introduction of new technology into an organization can be one of the most traumatic and difficult changes that can be encountered.Project PlansManagement of Burney Productions first step of the project upgrade is to determine the needs of the organization that is necessary to provide for its customers on a daily basis. "Upgrading for the sake of upgrading is not sound business strategy. However, continuing to use outdated technology could cost your business. Upgrading may ad vance your company's competitive position in the marketplace"(Kform, 2007, para 5). For this particular reason, all upgrading plans...

How to Make Your Blog Pay for Your Sweat Equity

How to Make Your Blog Pay for Your Sweat Equity When I began blogging in 2009, I never thought it would become an important income stream that would greatly enhance my writing business. Like most â€Å"serious† writers, I saw blogging simply as a means to an end. It was an avenue to build a platform and interest potential publishers and agents for future projects. And everybody was doing it†¦ Fast forward, it’s 2013. And my blog for writers has paid off big in exchange for over 400 posts, endless hours of creativity, and pounding the virtual pavement to get noticed. And yours can too. Break through your blog fog and earn money for your investment. But, before you begin implementing these money-making strategies, your blog must meet certain criteria for optimal success. 1. It must be professional in content and design, with a specific niche and a clearly identifiable target audience. 2. It must provide social proof. Success breeds success. This can be demonstrated through testimonials from satisfied clients, the number of followers you have, or icons reflecting awards your blog has won or industry recognition. For example, in a very prominent place on my site, I display my â€Å"Best of the Web† designation, and my Writing-World.com’s recognition for â€Å"Awesome Blogs†. 3. It must show consistent updates and maintenance. This conveys a sense of commitment, and builds credibility and trust. 4. It must provide good take-away value.    Now let’s look at your money-making strategies: Ad Placement: There is a common misconception that in order to make money through ads, a blogger must have â€Å"super-starâ€Å" status, a massive following, or be willing to settle for a few bucks a month in ad clicks. Not true. Over the last few years, I have earned thousands of dollars, and have had well-known companies and authors such as Good Earth Tea, Healing Hands Massage Clinic, Five Star Publications, and novelist Randy Richardson place ads for their books and services at my spot. If you’d like to experience something similar, you can either pitch individuals or organizations directly, or place a tab on your site that says â€Å"advertise here†. Be sure to have your current stats available, and be able to explain how placing an ad with you can help advertisers to reach their goals and their target market. In other words, what’s in it for them? Blogging Jobs: Using my blog as an oline resume has helped me to hook new clients for my ghost writing, marketing, and other creative services. Through it and testimonials, I have been hired to set up other writers’ blogs, provide creative consultations, and even contribute to e-book projects. Contests and Competitions: Most people don’t see contests as a way of making money through their blogs. But it is. Money can be made both directly and indirectly. For example, a pivotal point in my blogging career came years ago when I placed as a Top 10 Finalist at Write to Done’s annual competition. Though I didn’t get a monetary gift, it gave me mad creative props with blogging peers, and my first paying advertiser. A friend of mine actually won $500 with her blog, through a theme-based contest. It could happen to you! Blogging is a lot of hard work. Follow these timely tips to get a greater return on your sweat equity, with less trial and error.

Mickve Israel Research Paper Example | Topics and Well Written Essays - 1000 words

Mickve Israel - Research Paper Example The architect of the building also reflects the desire of the Jewish community to come up with a building that look like the existing churches of the city and provide a worthy and prominent existence to the Jews in America. The site for the building was also selected keeping in view this desire. The design of the congregation is appropriate for its prominent Monterey Square location. The design of the building stands alongside the Savannah churched without standing out as different structure. During the American revolutionary war, the formal prayer services were suspended at the congregation however, in 1786, it was formally recognized as K.K. Mickvah Israel and special space was allocated and rented to be used as synagogue and many worshipers were attracted to this place. In 1790, the charter for the Parnas and Adjustas of Michve Israel was authorized by the governor of Georgia and the congregation is still in operation under the same charter. In 1793, there were some financial problems faced by the congregation due to which it gave up its leased space and the services began to hold at the homes of the members of the congregation. However, the formal structure of the congregation was maintained and the officers were also elected as usual. The congregation also has the honour of standing as the first Jewish community centre that received the letter from the U.S. president after which the congregation president also sent letter to the U.S President George Washington congratulating him on his election as first President of the United States. The construction of the building for the synagogue was stated in 1818 when the city of Savannah granted a plot of land to the congregation. A small wooden building was built at the northeast corner of Liberty Street. The building was completed in 1820 as the first synagogue to be established in Georgia. In 1829, the building was destroyed by the fire and

The topic can be proposed by the writer Research Paper - 3

The topic can be proposed by the writer - Research Paper Example Putting up a business in China is advantageous in several ways. First, technological devices are used daily as a result of making live comfortable and work simple. Secondly, there is an availability of a ready market for technical inventions. Inventions of all kinds are found in America. That makes it a destination market for any inventor. The gaming industry has not been left out in the technological world. There are over 170 million hardcore gamers in the United States thus attracting inventions to meet this demand. Like their American counterparts, China is also a country that produces technology to a great extent. It is an essential industry that dominated the video games industry for many years (Grubb, 2013). The domination on the gaming platform was as a result, a successful Chineseeconomic structure. In the year 2013, China’s gaming industry generated 13 billion US dollars. The gaming industry development in China is highly attributed to established markets abroad. Like in other countries, foreign games often sell very well in the Chinese market. None the less it still has the largest mobile games market. Social media plays a great role both in America and China in marketing the latest games. Oculus, a product bought by Facebook enjoys this marketing platform mostly on Facebook. Oculus is an invention that takes players closer to reality. It also puts the player to interact with friends on Facebook in the same virtual space. Considering Facebook as a social platform and emphasis, this technology will be applied to interpersonal communication. With 208 million active Facebook users in the United States, the Oculus is set to have great success supported by a culture that embraces technology and a political platform that supports innovation. These two countries show significant potential for the Oculus. The American market will easily be accessible, the Chinese market that is greatly dominated by mobile games and faces a great challenge if the price of

A case summary Essay Example | Topics and Well Written Essays - 500 words

A case summary - Essay Example In October 2008, Siemens was ordered to pay a fine amounting to $284 million and convicted of funneling money. Corruption had steeped throughout the organization and the announcement of the amnesty plan led to low level employees coming forward with crucial information. By 2008, the head of the medical equipment division went on trial and the investigation expanded to include 270 former and current employees. There were various charges including the allegation that a former Siemens board member used Siemens money to support an employer friendly union to counter the Siemens worker union. By December 2008, Siemens agreed to pay a fine of $800 million to settle the charges and in July 2008, Siemens agreed to pay the World Bank $100 million for its role in bribing Russian officials. The ethical issue in this regard is the fact that Siemens used bribery as a method of obtaining contracts and bypassed the selection tests using money. This is unfair to other companies who competed for the same contracts using their merit and own abilities. It is against the free market policies and this practice gives an unfair advantage to Siemens. The culture of corruption had steeped through the company, from the top level executives to the lower level employees. There was a method to the corruption and this leads to Siemens becoming a company with absolutely no moral direction. Moreover, the sheer magnitude of the corruption suggests that all members of the company felt that the corruption wasn’t really an issue. A company blinded by profits and willing to compromise on such basic morals, would also compromise on the quality of the service they provide. Besides, since the selection is not done on the basis of merit and the best company might not have been necessarily selected, the quality of the work might be compromised as well. The safety of the people using the services provided by

The Launch Of The Renault Logan Marketing Essay

The Launch Of The Renault Logan Marketing Essay Introduction The launch of the Renault Logan and the subsequent events is a happening which deserves recognition from strategists all around the world. The Logan was launched to appeal to the developing nations. Renault then launched a variation of the car for the Western European. This was immensely successful in both the regions and has been a key driver in the success of the company. The Logan, a low cost car manufactured by the French auto giant Renault SA, was intended to be its world car and was developed at the Romanian subsidiary, Dacia. Meant to be sold in the emerging markets of the world, it managed to achieve success even in developed nations like France, Spain Germany. This lead Renault SA to introduce a Logan variant especially for these markets. We discuss the factors that made Renault to get into the low cost car segment. It also examines the approach of Renault to give to the developing world a car with a pre-designated sale price, various cost reduction methods. It goes on to discuss the launch of the Logan in Western Europe where the company launched a variant based on the early success of the company. We broadly look at the following issues while discussing the launch strategy: To examine the strategic reasons behind a major auto companys decision to manufacture a low cost car for developing markets. To understand the reasons behind the success of the Logan, not only in developing nations but also in the developed nations markets. To examine the strategy employed by the company while entering new markets History of Renault 1898-1918 The Renault Corporation was founded in 1899 as Socià ©tà © Renault Frà ¨res by Louis Renault and his two brothers Marcel and Frerand in Boulogne. The founder was extremely fond of cars, the most important invention in the field of transportation in that century. He invented the first direct hold gearbox while he was working on a new design for his car. He succeeded to sell the gearbox to one of his fathers friends who was really impressed by the product. After patenting the product, he set up the company with his brothers and 2 friends. He was in charge of production and development and his brothers managed the administration stuff. Renault factories started mass production in 1905 and started following Taylorisms, a method of Scientific Management to increase economic efficiency in labour intensive industries, in 1913. The first cars were bought only by the very rich people because of the price which was around ten years worth of a normal workers salary. The company thus promptly decided to diversify by getting into the production of taxis and trucks. At the same time, the brothers understood the importance of advertising and began to field Renault cars in automobile races. The First World War presented a way for the company to become the first private manufacturer in France and it became well-known due to the participation in the war effort with production of various products ranging from munitions, military planes to tanks like the FT17. 1919-1945 After the war, the company diversified into the agricultural and industrial sectors. But the competition in the automobile sector became harder because of cheaper cars being available on the market. At this time, Renault met some financial problems in a period that was hard for the social and economic environment in France. During the 1920s, the company tried to overcome these difficulties. In 1920, the first Renault concessionaire appeared. A modernization process was launched in 1929 with the installation of the first assembly line in the Billancourt factory (in the West of Paris). Moreover, the demand for cars became very large especially for small automobiles designed for private individuals. Renault did limit its frontiers to the French market but enter foreign ones like the United Kingdom and its colonies. It was also a period which saw a lot of technical improvements in Renault cars. During the Second World War and the German occupation of France, Renault produced trucks for the Germans but stopped the civil small automobiles because of the War. Louis Renault was arrested for collaboration at the end of the war and the provisional French government decided to nationalize the company in January 1945 which became the Rà ©gie Nationale des Usines Renault (the National State Control of Renault Factories). 1945-1975 With the reconstruction time after the world conflict, the company modernized its installations, built and bought new production sites. The French economy at the time was really prosperous and amongst the fastest growing at the time. Renault tried its hand at internationalization and succeeded to a degree but failed to enter the lucrative US market. Cars during this period really became indispensable for private use and thus big successes arrived with popular cars for everybody: the 4CV, and then the Dauphine, the Renault 4, the Renault 5, etc. The first premium model was born with the Renault 16 and other Renault sports cars continued to meet a lot of success in cars races in which Renault invested a lot of money. 1975-1992 The growth stage for the company went on until the beginning of the 1980s. Many new models were launched and the premium products in particular- the Renault 25 and the Espace appeared and became big ticket selling items for the company. At the same time, the Renault brand grew strongly not in a small part due to the excellent performances in the Formula 1 world- the automobile racing championships. Nevertheless, Renault encountered big losses in the 70s and the economic crises during the 1970s accentuated the problems. A drastic policy for reducing all the costs and refocusing on the core competencies was started and started paying dividends as seen in 1987 when Renault made profits again. 1992-2005 The 1990s presented new opportunities for Renault. First, an alliance with Volvo was planned but it fell through. However, the real change came with the privatization of the company in the year 1996. 3 years later, in 1999, the company signed a merger deal with Japanese car maker Nissan a deal which through cross holding saw Renault getting 44.5% ownership of Nissan and Nissan getting 15% of Renault. Formula 1 during the period saw Renault become title challengers through Fernando Alonso. This again contributed to the brand equity for Renault. The Innovations and went on with models like the Megane and the Laguna which contributed the maximum to the sales of Renault during this time. In the 2000s, the Renault-Nissan alliance has become stronger and the companies have found synergies which can only help in the alliance. The group internationalization is a big objective now and this can be seen the buyouts of Samsung Motors and Dacia. They brought over 99% of the Romanian company and this subsidiary of Renault was the one that actually brought the Logan to the market. Renaults context The New Global Strategy Renaults necessity to capture the emerging markets stems from the fact that markets in the developed nations are not growing fast enough to cater to the growth requirement of an international car company. For this very reason, the global strategy of Renault was renewed, and it was decided that the optimal one would be to strengthen their position in their natural market, meaning the European one and to enter new market with a high potential of development, meaning emerging markets. In the year 2004, Renault-Nissan was the fourth largest manufacturer in the car industry. The objective defined in the new strategy formulated in 2004 was to become the third largest company by 2010 and to achieve an increase of 30% on the number of car sold (meaning an increase of 900 000 cars). This objective meant to sell 6.5 millions of cars in 2010 instead of 5.6 in 2004, hence capture 10% of the global market. The purpose of this plan was to take Renault into the car industrys global group. They also wanted to restore the operating margin which has been deteriorating since early 2005. An international strategy needed a global vision of the market, hence defining what was common to consumers all over the world. This was Renaults strategic context that led to the launching of the Logan. The Need to enter Emerging Nations Developing a car for developing markets has become a quest within the automobile in recent years. It all began with Fiat nearly doing it with the Palio; Launching a car in this segment- modern yet affordable- in lower-income regions is an essential tool available in the hands of automotive companies for expanding the car industry on the whole. In the absence of these models, the streets of the emerging markets are full of obsolete western designs which are still in local production, or used imported cars from developed markets that have been dumped there. The dumped cars are old and invariably never adhere to environmental standards, thus making the low-cost modern cars an even better value proposition for not only environment lovers but also for people who are sensitized to the issue. These cars match up to all the environment standards set around the world thus appealing to the people living in the developing or emerging nations. Old designs can still be seen in many countries and the factories setup over 30 years back are still making the car they were initially setup to build, albeit with some minor adjustments. An example of this is the Maruti 800 in India which has been in production from 1982. Another example of the same is the 40 year-old car, the Zhiguli, a car by Russian giant AvtoVAZ. The examples given above are not really about car makers from developed nations dumping old generation products in emerging markets. This can be seen from the example of the Nissan which still makes the Tsuru, a budget-priced version of the 1980s Sentra, in Mexico. Another of Brazils top sellers, the Fiat Uno, has also been in production since at the local factory back in 1976. All these models share the same basic economic model the production line is bought and paid for; the RD costs of the models were amortised long ago. Theyre made in simple plants with low-cost labour and using local suppliers, to tolerances that would not be acceptable in the developed world. Theyre easy to maintain and spares are readily available. In a nutshell, theyre cheap. And mostly rather nasty. The trick is to replace them with something thats equally cheap but cheap and cheerful instead of cheap and nasty. Cheerful in that its safe and clean. But thats fiendishly difficult to achieve. Fiats Project 178 of 1996 was the first concerted attempt to create such a car. Fiat has substantial interests in a number of emerging markets, principally Latin America and Central Europe, but also in North Africa, South Africa, Turkey and India. Project 178 spawned a number of vehicles off a new platform Palio hatch, Siena sedan, Palio Weekend wagon and Strada pick-up. And Fiat talked the project up, predicting sales globally of close to a million units a year. In reality, it hasnt come close. So far about 3.5m units have been built including more than 2m in Brazil. But over the 10-year lifespan of the project, thats only 350,000 a year. Part of the problem was a failure to set up a meaningful alliance in China Fiat has a low-key operation with Nanjing Automobile, established in 1999, and only sells about 30,000 cars a year there. But more importantly, the Project 178 cars werent cheap enough to take over from the entry-level clunkers they were intended to replace. In Brazil, the Uno Mille soldiers on as Fiats cheapest model, with Palio positioned as something of an upmarket alternative. Brazil is an oddity among emerging markets too in that its consumers like hatchbacks. In most emerging markets, the traditional booted sedan is the carriage of choice, largely because small cars tend to carry more people on an average journey than in the west, so a separate, larger luggage compartment is preferable. The sedan version of the Palio, the Siena, is too large to be an entry model in Central Europe or India, and in these markets it is sold as a mid-range model. In India, as in Brazil, the Uno props up the range. Fiat seems to accept this its Siena/Palio replacement, codenamed D200, is due to be unveiled next month. And itll be larger than the Siena, closer in size to a Toyota Corolla, according to reports. Renault has come much closer to the holy grail with the Logan. Like Fiat, Renault has a reasonably large emerging markets footprint, which became much more appealing once it had acquired its former Communist-era partner, Romanias Dacia, which had survived the post-Ceausescu turmoil by cranking out ancient Renault 12s in a crumbling plant. Logan was created along a brief to build a car that would sell for less than EUR5,000. It involved raiding the parts bin mainly Clio, though the suspension is from the Modus and producing a simple four-door sedan to be built in Romania and other emerging markets. While the EUR5,000 target turned out to be theoretically possible, such a vehicle has never existed as the specification would have been too basic even for Romanian tastes. Logan prices start around EUR7,000, and the project has undoubtedly been a success, with more than 250,000 sold in the first 18 months of production. As well as Romania, Logan is also manufactured in Russia, where 25,000 vehicles were produced from April 2005 to May 2006, as well as Morocco and Colombia. Production will soon start at a major plant in Iran, where 250,000 units a year are targeted, followed by India in partnership with Mahindra Mahindra and Brazil in 2007. A wagon version was premiered at the Paris Show in September, and panel van and pick-up derivatives will also be built. Logan has outperformed Palio because its a bit smaller, a bit cheaper and the production is better spread. There are potentially genuine economies of scale thanks to annual volumes at full production of around 800,000 units a year. It would be an even greater success if Renault could get it into China but talks about building it in partnership with Dongfeng-Nissan stalled last year and have remained unresolved. The idea of the Logan The initial idea of the Logan came from the former CEO Louis Schwetzer, who imagined, during a trip to Moscow in 1997, an economic saloon car (Berline) for the Russian market. The Logan was one car from car manufacturers which was not a sub product of a car already in existence in the developing world. Thus the car could be designed from scratch and thus could add to its probability of success in these markets. This gave developers more flexibility right from the design phase to the actual manufacturing phase. This flexibility and ability to create the product just for the emerging nations gave Renault a big competitive advantage over competitors. They could thus follow a low cost strategy right from the very start. The  low cost strategy There are two parts in Renaults low cost strategy to ensure that the product launch is successful; firstly it lays emphasis on a specific organizational and production strategy to match the low prices thus incorporating extreme efficiency in the organization and secondly on achieving the right product positioning which is supposed to fulfil consumers needs in both developed as well as emerging countries. 1. Low cost Strategy To answer the needs of a mass market, the price of the car needs to be such that the car is accessible to everyone. The production costs will then have to be lower than for a normal car under the criterion set by Renault. But at no stage should our product not fulfil the consumers expectations, in particular concerning the safety of the car. Certain factors in cars are hygiene factors and they are a necessity no matter what the cost. This also has to be taken into account while making the final decision. As the Logan was not a product derived from some other product, the whole production process was to be adapted to the main idea underlying the concept of the car; it had to be extremely lean and efficient. We had to control the costs and thus make production less expensive and yet meet high level of expectations regarding the reliability, strength and performance of the product. Reducing the costs was a strategic phase of the project, and with this low cost approach, Renault could put on the market a car that was sold with a sub 5000 Euro price tag in emerging countries. The company also standardized its processes in all the plants across the world in order to ensure lowest possible costs. The company has taken the best practices from various companies around the world. They have incorporated concepts like Six Sigma, Total Quality Management, Just in Time, etc based on the success at other firms around the world. The company is known for its logistics and follows the following principles for the same. This has been especially in practice ever since the launch of the Logan as the volumes for the company have really picked up as a result. 15,000 trucks and 26 trains are used to ship parts and cars are transported daily in around 400 wagons, 10 ships and 1,200 trucks. The transport budget totals around à ¢Ã¢â‚¬Å¡Ã‚ ¬ 470 million for supply and another à ¢Ã¢â‚¬Å¡Ã‚ ¬ 725 million for vehicle distribution. 7 large function families    Logistics at Renault is divided into 7 main families covering all logistics activity, from design to project to series life apart from spare parts and accessories. They include Production Supply and Management Logistics Quality Shipment and Transport Industrial Planning and Programming Supply Chain Architecture Physical Flow Engineering Process Engineering The low cost method Renault could apply a low cost model for the production of a new car, as it had all the core competencies for it. He used the method  design to cost for the Logan, already used with the Twingo in 1992. With this method all the processes are defined regarding the feasibility of a technique and the savings it would lead to. It is a centralized method, one manager was appointed to check all the process, instead of having each business unit participating to the project. This manager had a broad decision power, and it saved time and resources. The material was chosen as per the availability of the material all over the world, as the productions sites were supposed to cater to the nearest possible consumers markets. The contractors were also chosen depending on the location of the production site. The number of components was reduced from 4000 on an average for a car to about 1400 for the Logan. Another important cost reduction was the reduction of the promotional budget (mainly in developed countries). 150 Euros is spent for one Logan, whereas the average cost of promotion is 400 Euros for one car. All these competencies are not easily imitable by Renaults competitors. 2. The Original Positioning Traditionally, consumers need for a car were analyse as opposite between developed and emerging countries. For the emerging markets, the development of a middle class is the appearance of a new market for the car industry as more and more people can afford one. Until the Logan, the consumers from this new middle class could only afford a second hand car. With the Logan, Renault is offering a new car at the same price than a second hand one, with the possibility to personalize your car with a broad choice of options. The second advantage of the Logan is the guarantee of safety as it is constructed by a well-known car constructor. Another argument for the emerging markets is the fact that it is a foreign brand. Indeed, for emerging markets consumers, it can be better for your social status to have a foreign brand car. In developing countries, the launching of the Logan was a success even if it was not meant to be launched at first in developing countries. For example in Germany, the consumers were attracted to the idea of having a popular car. In those markets, the price argument was extremely important but all the attraction of the Logan came from the fact that it could be personalized has any other car. With the Logan, Renault was able to sell a low cost car to consumers by make them forget it was a low cost car. Even if the price is the common factor in both markets, the motivations surrounding the price are different. The possibility to buy a new car is mainly linked to the social status for emerging countries consumers whereas what attracts developed countries consumers is the rationality of buying a safe new car at a low cost. Marketing strategy The originality of Renaults positioning is to have made one product and to adapt the marketing strategy to the specificity of each market. The price is the first difference between markets. A Logan is sold in France 1500 Euros more than in Romania. This difference can be explained on a strategic point of view; because Renault didnt want that the Logan became the only car sold in France by Renault. If the price had been too low, the Logan would have competed with others Renaults products. (In French it is called the cannibalism effectà ¢Ã¢â€š ¬Ã‚ ¦ not sure if the translation exists; it is a concept in marketing) Apart from that specificity of the French market, the price is changing depending on the countries mainly because it is possible for a client to invest in options and then pay more. Sales Owing to its marketing strategy adapted to each local market, Renault intends to satisfy a maximum of different expectations and obtain an optimisation of its sales. The low cost positioning of the Logan is original because it links a low price product to a diverse offer in order to meet different consumers expectations. Emerging countries markets and their specificities In that context, an offer adapted to the revenue of the emergents countries consumers was suppose to be Renaults way to enter those markets with high growth potential. The specificities of emerging countries car market are that it is today underdeveloped, meaning that its potential growth is very high. The importance of having a product adapted to these markets for Renault was also the only way to be able to compete with the future competition coming from India and China. Launching the Logan The first production centre for the Logan was based in Romania. The car was initially sold in 16 countries Romania, Croatia, Slovakia, Hungary, Czech Rep, Serbia, Montenegro, Macedonia,  Turkey, Syria, Lebanon, Baltes countries, Moldavia, Poland). Launched the 9th of June 2005 in France, it was also sold in Germany and Spain. The decision to launch the Logan in Western Europe was a forced decision as a parallel market appeared. It was the only way for Renault to avoid competition with its others cars in Western Europe. Renault in Western Europe Renault originally did not have plans to launch Logan in Western Europe. However, the company started importing a more expensive version of the car in 2006 which was priced at à ¢Ã¢â‚¬Å¡Ã‚ ¬ 7000. The car was a success in Western Europe contrary to the beliefs of the company. This showed the predilection of the buyers for a low cost no frills car. The car is sold under the name of Dacia Logan in the western European region. The car manufactured mainly for the developing nations in Eastern Europe was not intended to be launched in the developed markets of Western Europe. Dacia was assigned the task of developing a car which is low cost and suits the need of developing market and the success in Western Europe did come as a surprise for Renault. By 2007, over 15% of the total sales of Logan was coming from France and Germany. For people in Western Europe the looks are not that good. The Logan MCV shares the same dowdy lines as its siblings. You also dont get many features. To keep costs down, Dacia minimized the frill factor to such a low that they were almost non-existent. Nevertheless, the Logan MCV handled city streets with ease. The steering is direct. The suspension is firm but still comfortable. To deal with the often-unpaved roads of its target markets, the Logans suspension is slightly higher than other comparably sized vehicles. Like many European cars, the Logan comes with small and efficient engine options. Despite the small engine the car performed well under traffic. The major reason for the success should be attributed to the price. Compared to the others cars in the segment the price that Logan was charging were unbelievably cheap. Others cars in the segment were priced at around à ¢Ã¢â‚¬Å¡Ã‚ ¬ 13000. The appetite for low cost cars in Western Europe is a tantalizing development and it could serve as a major point to sell more cars in the markets which are believed by most to be saturated. The low cost cars have a potential to be bought by families who want more than one car. This could also fulfill the requirement of students and the working class early into their career. The scope is wide and prospects wider. Failure of Logan in India Renault launched its low cost car Logan in India in April, 2007. The car had been hugely successful worldwide. The low cost car was conceived primarily for developing markets, but due to its huge success in Eastern Europe, Renault chose to launch it in Western Europe as well, where it turned out to be successful. Renault entered India via a joint venture with Indian automaker Mahindra Mahindra, which provide market insights and distribution reach, while the engines were to be sourced from France. During the launch, the company had projected sales of 30,000 units a year, or 2500 units per month. The actual sales in October 2009 were around 500 cars per month. The joint venture was supposed to deliver synergy and allow Renault the platform to grow its brand in India. Each partner was expected to deliver a resource which the JV could exploit. While Mahindra provided marketing and distribution, Renault brought to the table technology. However, the JV failed to deliver for the following reasons: The price point for Logan was a major problem. The petrol range starts at Rs 4.43 lakh going up to Rs 5.32 lakh and the diesel variant is priced at Rs 6.68 lakh. The competitors of Logan in the low cost segment, like Maruti Swift Dzire and Tata Indigo CS, had much more aggressive price tags, and cars like like Ford Ikon and Hyundai Accent that were available in a price bracket close to the Renault model put pressure on demand for Logan. The reason for Logan having to price higher than its other low cost competitors was the fact that 50% of Logans parts and the engine itself were sourced from France, which is higher than any other manufacturer. As a result costs went up The issue here that prevented synergy was the lack of trust between Renault and Mahindra. Renault refused to part with its technology in an attempt to retain power in the JV and it to keep open its option of having an independent future in India. Another problem that the JV faced was the rising Euro. Due to the fluctuations in currencies, the costs of the company kept going up, and it could not move to a more aggressive price point. Moreover, being just over 4 meters long, Logan was in an excise bracket higher than other low cost cars. To top it all, Renault felt that the current volumes were not large enough to justify localized supply. This showed lack of commitment towards the JV. After the JV with MM, Renault initiated talks with Bajaj for its small car and also started contacting other auto manufacturers. This strategy of having multiple partners in the same category, especially when these partners maybe competitors, is not a smart one. Due to this apparent lack of commitment from Renault, the Logan was relegated to the backstage in Mahindra outlets with no dealer push coming forth for the car. The company MM and its dealers preferred to push the Scorpio more, for obvious reasons. Therefore, the Logan entered the market with limited dealer push in spite of having one of the strongest distribution networks in India. There was very little by way of branding done for the Logan. After the initial launch campaign, there was precious little brand building. The JV tried to drive growth by discount ads, provided primarily by local dealers. As a result Logan never became a strong brand in India. This lack of customer pull, coupled with the lack of retailer push mentioned above ensured that the brand Logan never really took off in India. Moreover, news about the rocky relationship between the partners kept consumers away from the car due to uncertainty about service in the future. Lessons from the failure We can derive many lessons from the unexpected failure of the Logan in the Indian market. It teaches us how to derive value from a resource like a JV. Both partners must be committed to the joint venture for it to succeed. Renault was in talks with other manufacturers, as a result Mahindra did not take the JV seriously. This led to low retailer push, bad press and low investment in marketing activities. In its attempt to grow too quickly Renault actually jeopardized its existing brand. The partners have to share a degree of trust. The JV sourced about 50% of the parts and the engine from France. This would not have been the case if Renault could have trusted MM with its technology. Even though that would have given greater power to MM, it would have ensured a successful take-off for the Logan. Renault could have built its power in the JV by gradually developing its own distribution network over a period of a few years. However, in its rush to grow quickly it jeopardized a very good product. Renault could also have signaled its commitment and trust by building manufacturing facilities in India, but refrained from doing so.