Sunday, September 29, 2019
Caring for People with Additional Needs Essay
Introduction In my AO1 ââ¬Ëcaring for people with additional needsââ¬â¢ portfolio I am going to provide and clearly display in great detail information and understanding of three causes of additional needs. I will do this by researching a range of sources to get in dept information. Then I will provide an explanation with great content of the effects on people who are in need of these services due to their additional needs. Finally, I intend to record in depth and show understanding of each stage of the care management process and evaluate how it is used to access, plan, implement, monitor and review individual care plans. Definition of disability ââ¬Å"A physical or mental impairment, which has a substantial and long-term adverse effect on a personââ¬â¢s ability to carry out normal day-to-day activities.â⬠(http://www.equalityni.org) What is a physical disability? People with physical disabilities, also known as disabled people or physically disabled people, have a physical impairment which has a substantial and long term effect on their ability to carry our day-to-day activities. Someone with a moderate physical disability would have mobility problems, e.g. unable to manage stairs, and need aids or assistance to walk. Someone with a severe physical disability would be unable to walk and dependent on a carer for mobility. Depending on their individual needs, disabled people may require an accessible home, with or without aids and adaptations. Occupational therapists will assess an individual personââ¬â¢s needs for these, and refer the person on to the appropriate agency to have adaptations carried out. Care & Repair Services help disabled owner occupiers and private tenants to have adaptations carried out. (http://www.firststopcareadvice.org.uk) What is a sensory disability? A sensory disability is when one of your senses; sight, hearing, smell, touch, taste or spatial awareness, is no longer normal. For example, if you wear glasses you have a slight impairment. If you find it hard to hear then you have a hearing impairment. You donââ¬â¢t have to have completely lost a sense to be sensory impaired. (http://www.staffordshirecares.info) What is a Learning disability? A learning disability affects the way a person learns new things in any area of life, not just at school. Find out how a learning disability can affect someone, and who can offer support. It affects the way they understand information and how they communicate. This means they can have difficulty: â⬠¢ Understanding new or complex information â⬠¢ Learning new skills, and â⬠¢ Coping independently ââ¬Å"In practical terms,â⬠says Lesley Campbell from the learning disability charity Mencap, ââ¬Å"a learning disability means that itââ¬â¢s harder for your child to learn, understand and communicate than it is for other children.â⬠A learning disability is not the same as learning difficulty or mental illness. ââ¬Å"People get confused if they start using the term ââ¬Ëlearning difficultyââ¬â¢. In education this means things like dyslexia, which is not a learning disability,â⬠says Campbell. ââ¬Å"Our definition of learning disabilities focuses on people who have difficulty learning across more than one area of their life. Itââ¬â¢s not just to do with reading or writing.â⬠(http://www.nhs.uk) The three conditions I have chosen to focus on are Downââ¬â¢s syndrome that is caused by a chromosomal disorder, cerebral palsy that is caused by damage before and after birth and diabetes that is caused by a disease and medical condition. Firstly I am going to research Downsââ¬â¢s syndrome, which is caused by a chromosomal disorder. Downââ¬â¢s syndrome is a genetic disorder that was named after John Langdon Down, the doctor who first recognised it as a distinct condition in 1866.Downââ¬â¢s syndrome affects a babyââ¬â¢s normal physical development and causes moderate to severe learning difficulties. It is a lifelong condition that develops when a baby is still in the womb (uterus). Children who are born with Downââ¬â¢s syndrome also have a higher chance of developing other conditions, some of which are life threatening. (http://www.nhs.uk) Downââ¬â¢s syndrome (DS), also called Trisomy 21, is a condition in which extra genetic material causes delays in the way a child develops, both mentally and physically. The physical features and medical problems associated with Downââ¬â¢s syndrome can vary widely from child to child. While some children with Downââ¬â¢s syndrome need a lot of medical attention, others lead healthy lives. Though Downââ¬â¢s syndrome canââ¬â¢t be prevented, it can be detected before a child is born. The health problems that may go along with Downââ¬â¢s syndrome can be treated, and many resources are available to help children and their families who are living with the condition. (http://kidshealth.org) Downs syndrome is a genetic disorder that occurs in approximately 1 of 800 live births. It is uncommon in the UK, for example, from 2007 to 2008, 1,843 cases of Downââ¬â¢s syndrome were diagnosed during pregnancy, and 743 babies were born with the condition. Downââ¬â¢s syndrome affects about 1 in every 1,000 live births. Downââ¬â¢s syndrome affects all ethnic groups equally. Boys are slightly more likely (around 15%) to be born with Downââ¬â¢s syndrome than girls. (http://www.nhs.uk) The likelihood of having a baby born with Downââ¬â¢s syndrome increases with the motherââ¬â¢s age: What are the symptoms? There are estimated to be over 100 characteristics of Downââ¬â¢s syndrome. Common characteristics of Down syndrome can include: â⬠¢ A flat facial profile â⬠¢ An upward slant to the eye â⬠¢ A short neck â⬠¢ Abnormally shaped ears â⬠¢ White spots on the iris of the eye (called Brushfield spots) â⬠¢ A single, deep transverse crease on the palm of the hand â⬠¢ Smaller than average size â⬠¢ Exaggerated space between the first and second toe â⬠¢ Poor muscle tone (called hypotonia) â⬠¢ Joint looseness â⬠¢ Broad feet with short toes â⬠¢ Learning disabilities. (http://down-syndrome.emedtv.com) The diagnosis Antenatal screening is a way of assessing whether the unborn baby could develop, or has developed, an abnormality during the pregnancy. Antenatal screening cannot diagnose conditions such as Downââ¬â¢s syndrome, but it can determine the likelihood of the baby developing the syndrome. If the risk of Downââ¬â¢s syndrome (or any other condition) is shown to be high, further testing can be arranged to confirm whether or not the baby has the condition. The test that is used for Downââ¬â¢s syndrome is a combined blood test and an ultrasound scan, which is known as the ââ¬Ëcombined testââ¬â¢. During a blood test, a sample of your blood will be taken and tested to check the levels of certain proteins and hormones. If the blood contains abnormal levels of these substances, one may have an increased risk of having a baby with Downââ¬â¢s syndrome. (http://www.nhs.uk) The treatment Downââ¬â¢s syndrome is not a condition that can be cured. However, there are treatments and therapies for the physical, medical and cognitive problems associated with Down syndrome. â⬠¢ Medications can be used to treat certain conditions that occur in people with Downââ¬â¢s syndrome. For example, if a person with Down syndrome has a seizure disorder, they would benefit from taking anti-seizure medications. â⬠¢ The babyââ¬â¢s pediatrician will be the main person managing the infantââ¬â¢s health issues. Most pediatricians have experience dealing with the common medical issues seen in children with Downââ¬â¢s syndrome. â⬠¢ Children with Down syndrome are almost always referred to early intervention programs shortly after birth. Early intervention is a program of therapies, exercises and activities designed to specifically help children with Down syndrome or other disabilities. â⬠¢ Physical therapy focuses on motor development. Since most children with Downââ¬â¢s syndrome have hypotonia or low muscle tone, the goal of physical therapy is to teach the children with Downââ¬â¢s syndrome to move their bodies in appropriate ways, and to improve their muscle tone. â⬠¢ Speech therapy is a very important treatment for children with Downââ¬â¢s syndrome. Because children with Downââ¬â¢s syndrome often have small mouths and slightly enlarged tongues, they can have articulation problems. (http://downsyndrome.about.com) Thereââ¬â¢s no cure, but treatment of any accompanying health problems and support for learning difficulties allows many people with the syndrome to lead relatively normal and semi-independent lives. Others, however, need full-time care. Many people with the condition live well into adulthood, with an average life expectancy of around 60 years. Physiotherapy, speech therapy and special educational programmes have an important role to play, while specific medical conditions associated with the syndrome are treated as appropriate.(http://www.bbc.co.uk) What are the short term and long-term effects on someone with downs syndrome physically, intellectually, emotionally and socially? Long term effects- physically Common Downââ¬â¢s syndrome physical effects can include thyroid problems, hearing problems, congenital heart disease, eye problems, joint and muscle problems, Seizure, bone, Leukaemia and other cancers, Immune system problems. (http://down-syndrome.emedtv.com) Children with Down syndrome have a widely recognised characteristic appearance. Their head may be smaller than normal and abnormally shaped. Other prominent characteristics of Down syndrome are: a flattened nose, protruding tongue, upward slanting eyes, short hands and fingers, and a single crease in the palm. (http://www.mamashealth.com) Short term effects- physically Children with Down syndrome have decreased resistance to infections and are more prone to dental disease. Some people with Downââ¬â¢s syndrome may have to wear glasses or eye patches. (http://www.health.state.mn.us) Long term effects- intellectually Downââ¬â¢s syndrome affects a childââ¬â¢s ability to learn in different ways, but most have mild to moderate intellectual impairment. Children with Downââ¬â¢s syndrome can and do learn, and are capable of developing skills throughout their lives. They simply reach goals at a different pace. There is often a misconception that individuals with Downââ¬â¢s syndrome have a ââ¬Å"staticâ⬠or predetermined ability to learn. This simply is not true. It is now known that individuals with Downââ¬â¢s syndrome develop over the course of their lifetime and should be treated accordingly. The learning potential of an individual with Downââ¬â¢s syndrome can be maximised through early intervention, good education, higher expectations and encouragement. (http://downsyndrome.about.com) Some may not be able to cope up with complex thinking that is required in the study of certain subjects. Some may achieve the complex thought process much later. (http://www.buzzle.com) Short term effects-intellectually As almost all children with Downââ¬â¢s syndrome have some degree of intellectual disability, we expect them to have more difficulty developing speech than normal children do. If the child with Downââ¬â¢s syndrome does not have a hearing loss we expect the childââ¬â¢s ability to develop speech to be somewhat dependent on the level of intellectual ability. Therefore, if the child has only a mild intellectual disability (and no hearing loss) he or she usually develops a great deal of speech and can have a simple conversation with family or friends. If the child has a very severe degree of intellectual disability we expect the Down syndrome child to have a great deal of difficulty developing spoken language, and we may use signs and/or pictures (augmentative communication) to help us communicate with that child. (http://www.sch.edu.au) Long term effects-emotionally Around 1 in 5 people with Downââ¬â¢s syndrome will develop a psychological or behavioural condition. Children: Attention deficit hyperactivity disorder (ADHD) ââ¬â a behavioural condition that is characterised by a short attention span and impulsiveness Autistic spectrum disorder ââ¬â a developmental disorder than can cause problems with language, behaviour and social interaction Teenagers and adults: Depression ââ¬â a condition that causes persistent feelings of extreme sadness Obsessive compulsive disorder ââ¬â a health condition that is usually associated with both obsessive thoughts and compulsive behaviour. (http://www.nhs.uk) Short term effects ââ¬â emotionally Because of the communication problems discussed above, people with Downââ¬â¢s syndrome may have difficulty talking about things that make them sad or angry. Major life changes such as loss or separation may prompt decreases in appropriate behaviour at school or work. (http://www.ds-health.com) Long term effects ââ¬â socially They are recognisably inarticulate in their language and communication skills. Their emotional and intellectual growth is often retarded. Children with Downââ¬â¢s syndrome lack in social abilities. (http://www.buzzle.com) Short term effects ââ¬â socially Socially people with Downââ¬â¢s syndrome are affected, they may feel that it is difficult to mix with people independently, although further into their lives they may develop more confidence to be able to socialise more easily. Thatââ¬â¢s not to say that people with Downââ¬â¢s syndrome are shy or unsociable, but just may have less confidence in certain years of their lives. Some people with Downââ¬â¢s syndrome may have to be supervised because of their condition, leaving them less outgoing and feeling uncomfortable having an adult watching over them. My second cause of additional need that i now intend to discuss is cerebral palsy Cerebral palsy is a general term covering a number of neurological conditions that affect a childââ¬â¢s movement and coordination. Neurological conditions affect the brain and nervous system. Cerebral palsy is caused by damage to the brain, which normally occurs before, during or soon after birth. Known possible causes of cerebral palsy include: â⬠¢ Infection in early pregnancy â⬠¢ A difficult or premature birth â⬠¢ Bleeding in the babyââ¬â¢s brain â⬠¢ Abnormal brain development in the baby (http://www.nhs.uk) At some point very early in life, either while a baby is still growing in the womb, during birth or shortly after, something happens to interfere with the normal development of the brain or to injure the brain tissues. This abnormal development or injury disrupts the nerve signals between the brain and the muscles, leading to problems with movement, posture and coordination as the child grows up. This is called cerebral palsy. While some people are severely affected, others have only minor disruption, depending on which parts of the brain are not functioning properly. Itââ¬â¢s estimated that as many as 1 in every 400 children may have cerebral palsy, which means nearly 2,000 babies, from all social backgrounds and ethnic groups, are diagnosed every year. (http://www.bbc.co.uk) About 1 in 500 babies born in the UK have cerebral palsy. The number of cases per year (the incidence) has not changed much over the period of 50 years or so. The health and care of mothers have improved in this time and some causes of cerebral palsy have decreased. However, more babies are being born prematurely and surviving. A proportion of these will have cerebral palsy. This (together with the cause in most cases not being known) is probably why the number of cases has not changed much over the period of 50 years or so. (http://www.patient.co.uk) What are the symptoms? Cerebral palsy is often classified into different types depending on the type of symptoms, which in turn probably reflect which parts of the brain are not working as they should. These include: â⬠¢ Spastic cerebral palsy (about 70 per cent of all cases) ââ¬â some of the muscles in the body are tight, stiff and weak, drawing the limbs in and making control of movement difficult. â⬠¢ Athetoid (dyskinetic) cerebral palsy (10 per cent of cases) ââ¬â control of muscles is disrupted by spontaneous and unwanted irregular writhing movements. These may be the result of muscles changing very rapidly from being loose and floppy to very tight and tense. The muscles used for speech may also be affected, interfering with communication. Control of posture is also disrupted. â⬠¢ Ataxic cerebral palsy ââ¬â problems include difficulty with balance, shaky movements of hands or feet, and difficulty with speech. â⬠¢ Mixed cerebral palsy ââ¬â a combination of two or more of the above. In coordination of the muscles of the mouth may cause feeding problems such as slow feeding, gagging and vomiting. There may be delayed motor milestones, such as crawling and walking , weakness or paralysis of the limbs, an abnormal gait and slowness in developing speech and social skills. As many as one in three children and adolescents with cerebral palsy also has epilepsy (or seizures). Other common problems include: â⬠¢ Difficulty with walking, writing, eating, talking, dressing â⬠¢ Problems with balance and coordination â⬠¢ Difficulty controlling and maintaining posture (they may need help to sit upright) â⬠¢ Visual difficulties â⬠¢ Hearing problems (http://www.bbc.co.uk) The symptoms of cerebral palsy normally become apparent during the first three years of your childââ¬â¢s life. Your child may be slower in achieving important developmental goals, such as learning to crawl, walk or speak. Children with cerebral palsy also tend to have problems with their muscle tone (the unconscious ability to contract or relax muscles as needed). Your child may have: â⬠¢ Hypertonia: increased muscle tone, which can make them appear stiff or rigid â⬠¢ Hypotonia: decreased muscle tone, which makes them appear floppy (http://www.nhs.uk) The diagnosis The paediatrician will ask about a childââ¬â¢s history and their pattern of development. They will also study a childââ¬â¢s reflexes, posture, motor skills and muscle tone. Depending on the childââ¬â¢s age, they may also be referred to an educational psychologist so the childââ¬â¢s intellectual development can be assessed. Further tests may be recommended to rule out other conditions, which cause similar symptoms to cerebral palsy, such as a tumour or muscular dystrophy (a genetic condition affecting the development of the muscles). In some cases, further testing will also be able to confirm a diagnosis of cerebral palsy. This is because the condition can cause changes to the structure of the brain, which can be detected by the tests. Tests a child may require include: â⬠¢ Blood tests â⬠¢ Cranial ultrasound, which uses sound waves to build up a picture of the childââ¬â¢s brain tissue â⬠¢ MRI scan, which uses radio and magnetic waves to study the brain in more detail â⬠¢ CT scan, which uses a series of X-rays that are then assembled by a computer to create a detailed 3-D model of a childââ¬â¢s brain While a confident diagnosis of cerebral palsy can usually be made when s child is two or three years old, the type and severity of a childââ¬â¢s cerebral palsy may not be determined until they reach four or five years of age. (http://www.nhs.uk) Treatment Thereââ¬â¢s no cure for cerebral palsy. However, there are plenty of treatments and therapies that can reduce the impact of the condition by easing symptoms such as spasticity, improving communication skills and finding other ways to do things. Physiotherapy, occupational therapy and speech therapy can all play an important part. Children with cerebral palsy do best when they get special help from an early age. Because the brain changes a lot during the first few years of life, it can be difficult to assess the extent of cerebral palsy at first, but most experts suggest babies should be first assessed at about 9 to 12 months. Many children with cerebral palsy benefit from an approach known as conductive education, which helps them to overcome movement problems and gain some control through special education and rehabilitation. Adults can get a lot from it too. Speech and language therapy helps with speech development and also with eating, drinking, and swallowing. Surgery is sometimes needed to correct any deformities that develop as a result of abnormal muscle development or function. Medication can reduce muscle hyperactivity and spasticity, but physiotherapy is the bedrock of cerebral palsy management and can helps with posture and movement. It also tries to prevent progression of disability. Occupational therapy helps children overcome difficulties performing everyday tasks, encouraging them to lead independent lives. With help, most people with cerebral palsy are able to live much the same sort of lives as everyone else. They may have to work a bit harder to overcome practical problems, but most things are possible. (http://www.bbc.co.uk)
Saturday, September 28, 2019
Argumentative paper Essay Example | Topics and Well Written Essays - 500 words
Argumentative paper - Essay Example The taking constitutes significant facts that include losing at the very least $10, 000 when he was not permitted to fulfill his obligation to Ford during the Chief/Bronco game. The rule promulgated by FAA is unconstitutional for businesses, such as that of Ben is not illegal nor does it mislead the people. The purpose of the law is vague and the rationale behind it finds no balance to the nonexistence of impending danger as unreasonably feared by these government offices. The business of advertising through aircrafts has little to no possibility of having any relation to the goal of fighting terrorism or preventing its effects. People such as Ben are unduly deprived of their commerce because of such muddled policies. The First Amendment is inclusive of its protection of Commercial speech and this must be given weight in the case at hand. Under the Central Hudson Test, as promulgated by the Supreme Court in the case of Central Hudson Gas & Electric v Public Service Commission, ââ¬Å "Commercial speech will be protected by the First Amendment if it is a lawful activity and not misleading, there is a qualified government interest, that such interest is substantial and parallel to the regulation and finally, that the regulation is legitimately laid down. This leads to the conclusion that the business of Ben must be protected based on the given requisites.
Friday, September 27, 2019
Imogene King's theory of goal attainment Research Paper
Imogene King's theory of goal attainment - Research Paper Example A mutually shared communication between the nurse and the patient is assumed to happen according to the theory. This in turn formulates the goal towards which they work together. The patientââ¬â¢s perception of the world as a total person making transactions with the other individuals and groups of individuals has been considered a major assumption of the discussed theory. The major concepts which are covered by the theory of goal attainment are based on different systems of interaction which includes; personal systems, interpersonal systems and social systems. The most remarkable advantage of the theory is that it considers all human beings of equal worth (King, 1999). The very fact that the theory of goal attainment considers interaction between the nurse and the patient as a key factor of goal setting and attainment makes it applicable in practical nursing situations. Interaction, transaction and communication which happen between the nurse, patient and also the allied systems of interactions decide what is to be achieved. Here, the goal which is set becomes case specific and thus becomes more effective. In other words, the nurse and the patient as a result of their interaction, communication and transaction decide together what is to be considered as a goal in terms of the health care of the patient. This approach is more inclusive as it considers a number of factors including social, interpersonal and personal concepts. Thus the goal becomes holistic and the achieved results becomes of long term implications. In the local nursing scen ario, this would mean that the treatment will have long term positive implications. The theory of goal attainment leaves the nurse at the advantage of having the freedom to take participatory decisions with the patient. This strengthens the personal interaction between both the parties. The application of this theory in practical nursing practice is thus of huge
Thursday, September 26, 2019
Late Roman, Early Christian and Byzantine Art Essay
Late Roman, Early Christian and Byzantine Art - Essay Example Galla Placidia passed on in Rome, and irrespective of a long custom to the contrary, it is nothing like she was ever buried in Ravenna. Most likely, she was laid to rest in the Rotunda of St. Petronilla. The Rotunda is acknowledged as to have been the mausoleum of the relatives of Theodosius, and Galla herself. Modern erudite opinion is that Mausoleum of Galla Placidia was constructed as a rhetoric rather than mausoleum. It was uniquely linked to the narthex of the close church of Santa Croce, which is recognized to have been constructed by Galla Placidia so she possibly bespoke the oratory, and it fittingly takes her name, though she was never laid to rest there. The mosaics of Galla Placidia have fascinated millions of visitors from across the world over the centuries (Stokstad 25) The mausoleum of the oratory features a beautiful mosaic of a glittery night sky. The stars over eight hundred of them are set in concentric orbits around a golden Latin cross, with the cryptograms of the Four Evangelists upon the spandrels. The arcs of the side niches have equivalent golden patterns upon a dark background, featuring an assortment of flowers and plants down with additional stars. Next, it is essential to consider that the cross on the catacomb is jutting toward the east instead of being united with the position of the Chapel. This is nearly surely since the Chapel is not aligned to the in harmony with the set up custom, and the decorator partly corrected that by offering the central cross the appropriate alignment. May be the most essential mosaic in the Mausoleum of Galla Placidia is an early illustration of Christ as the Good Shepherd, situated over the entry upon the north side. The image was common in the Roman vaults of earlier centuries, but there are essentia l advancements to be witnessed in his adaptation. As opposed as to being depicted as an atypical countryman, this Good Shepherd has a
Wednesday, September 25, 2019
Internation cultural and communication Essay Example | Topics and Well Written Essays - 2000 words
Internation cultural and communication - Essay Example At this juncture, companies are exposed to diversified cultural and economic environments (Checkland, 2013). Without the essence of effective means of communication, multinational companies cannot acquire adequate employee voice required for stimulating long-term commercial growth. This essay will make a theoretical as well as empirical analysis about ways in which organizational culture and communication process help to create increased employee voice. Employee voice is a term that refers to the extent of employee participation in the decision making process of an organization. It is believed that success of a company in both its domestic and foreign markets substantially depends on efficiency of its factor resources. Among all resources, human capital (labour resource) is most crucial, given that this helps to channelize other productive resources of the firm. Thus, it is highly rational to analyze the communication and cultural means of an organization, which assist in managing hu man workforce more efficiently (Carter, et al., 2013). It is noted that a multinational organization can incorporate better systems of employee representation by encouraging enhanced employee participation. Policies introduced by the public authorities of different economies, such as, the New Labor policy of 1997, European Social Policy and the Employee Information and Consultation Rights, ensure fulfilment of employeeââ¬â¢s interests in the workplaces (Johansson, 2013). Such government introduced policies have directly influenced voice of the employees and have also indirectly affected the working environment wherein voicing powers of the workers can be exercised. Voice is a common word used in the studies of Human Resource Management (HRM). A popular international business cultural model was introduced by Howard V. Perlmutter. It was known as the EPG model and included ethnocentric, geocentric and polycentric dimensions to explain
Tuesday, September 24, 2019
Target audience Essay Example | Topics and Well Written Essays - 2000 words
Target audience - Essay Example Only the students from high schools, colleges and university of this age group will be chosen in the first marketing phase within the Los Angeles Area . The private high schools are Loyola High School, Immaculate Heart High School, Rose and Alex Pilibos Armenian School, Windward School, Sheenway School, Daniel Murphy High School, Marymount High School, Shalhevet High School and Green Pastures Academy. The public high schools will be John Marshall High School, Los Angeles High School, Dorsey High School, Eagle Rock High School, and Belmont High School. The Colleges included in our school visits are Academy Pacific Travel College, Agape Christian The Lipton Green Tea (LGT) will be portrayed as having the beneficial health ingredients such as the much needed vitamins and minerals and its natural production with no preservatives, additives, and food coloring thereby eliminating the possibility of having harmful side effects will be the main theme of the marketing plan. This marketing strategy to attract a particular target audience will be implemented from January 2006 to June 2006. Free one bottle samples will given to the prospective youngster. They will then fill up a survey questionnaire to determine their taste comments and other comments and suggestions. Colorful expensive brochures and flyers will be given to each free sampling student advertising the many health benefits taking the Lipton Green Tea to make them familiar with the products. The LGT will have the same selling price as a Coke product. This means the LGT will have a very optimistic projection of its marketing strategy to corner a big portion of the beverage consuming market. Coke is one of the favorite thirst quenchers gulped during snacks, breakfast, lunch, dinner and special occasions such as parties, love dates.The next batch of target marketing will be implemented from December to April 2006. The target group is composed of prospective customers relating to the ages ranging from twenty two to forty five years old that happen to pass by when the marketing function is conducted in shopping malls, bus stands, train and public transport stations within th e Los Angeles District. The plan will be to attract beverage fanatics to replace their diabetes promoting beverage needs with the health giving minerals and vitamins found in LGT drinks. The prospective customers will be given expensive colorful brochures and flyers advertising the many health benefits of replacing their present beverages wants like Coke and Pepsi products with the vitamin and mineral filled LGT extract drink for the same selling price. 2.The communications choiceThis particular marketing strategy will concentrate on personalized or face to face giving of free LGT Extract drinks to customer ranging from twelve twenty one in schools, colleges and
Monday, September 23, 2019
Food and culcture Essay Example | Topics and Well Written Essays - 1500 words
Food and culcture - Essay Example 6). What it says is food has got major role in making people feel more attached. Older people say that if all members of the family eat food together at any time, whether it is in the morning or afternoon or at the time of dinner then it will provide more happiness in the family. Food has got such power. Food is most important to all human beings in order to live. The importance of food is great in certain celebrations such as marriage, birthday etc. In a society food can be used as a source for increasing the relationship with others. It can be made through exchanging food by the individuals. For example, it can be the neighbors sharing their food. This kind of activity will enrich the human relationship. Food has got important role in spiritual activities. Some people believe that offerings of some kinds of food to God will bring happiness to their life. Analyzing the relationship between food and culture, one can find that they are closely interrelated. Cultural significance of food and eating is based on social values, meaning and beliefs than the dietary necessities and nutritional standards. There exist a lot of examples and regularities for the selection of food. The eating practices are not a matter of physical needs. People eat in a particular social structured mode and there are distinct ideas about good and bad table behavior, correct and incorrect habits to present dishes and the importance of having a clear cut idea about the aptness of food for different functions. These way foods express the cultural significance, the social rank, traditions and also prosperity. Leach opines, ââ¬Å"Food is an especially appropriate ââ¬Å"mediatorâ⬠because, when we eat, we establish, in a literal sense, a direct identity between ourselves (culture) and our food (nature).â⬠(Fishburn, p. 57). Food is a significant element of
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